UNICEPTA

🌍 Sport’s Influence on #Sustainability and #SocialChange: New Insights from UNICEPTA ⚽🌱 Sport holds a unique position in society, with unparalleled global reach that extends far beyond the playing field. From grassroots initiatives to elite-level competition, the influence of sport on key issues such as sustainability, biodiversity, and social justice is both profound and complex. In collaboration with Sport Positive, our latest analysis dives into the digital conversations surrounding 10 major sports over the past year. This report uncovers how the influence of sports is manifesting online, particularly around sustainability and community matters. 📊 Key Findings: Football leads in terms of volume, reach, and engagement, outpacing even major global crises. Sailing and Motorsport excel in average engagement on sustainability topics, despite lower content volumes. People are more inclined to engage with sport-related content than socio-political issues, showcasing the power of sport as a medium for impactful societal discourse. 📈 Key Takeaway: Collaboration across sports and strategic partnerships are incredibly powerful tools to amplify key messages. Whether it’s #climateaction, #communityimpact, or social issues, sports can unite diverse audiences in meaningful ways. 💡 Want to learn more? Our white paper explores how sports can further leverage their influence to drive positive societal change. Download it for free and deep-dive into the full analysis! https://lnkd.in/eDBRYYMa   #SportForChange #SportPositive #SportPositive24 #greensports #sportsforclimateaction #UNICEPTA #MediaIntelligence 

📊 Could the #Republicans’ bold “pet-eating migrants” claim have been a deliberate strategy to shift the debate? Our analysis suggests this might be the case. During the #TVdebate against Kamala Harris in September, Donald Trump’s controversial comment about “pet-eating migrants” seems to have effectively diverted attention away from the more contentious abortion debate. Instead, the focus shifted to immigration, where Republicans hold a stronger position—particularly with Harris, responsible for border control as Vice President, in the spotlight. As the #USElection2024 approaches, media narratives are evolving rapidly, with migration, abortion, and other key topics gaining momentum post-presidential debate. Our analysis reveals that migration remains a central focus for both parties: 💡 Republicans generated over 2M mentions on migration, with Trump’s “pet-eating migrants” remark alone accounting for 20% of migration-related content. Despite its outrageous nature, the comment has dominated discussions, sparking both support and ridicule. 💡 Abortion, meanwhile, remains a key topic for Republicans, with Kamala Harris successfully linking Trump’s policies to the issue. Two weeks after the debate, this narrative is still highly active. 💡 Pro-Trump influencers like Elon Musk and Tucker Carlson are amplifying these discussions, particularly around migration, pushing anti-migrant sentiment and targeting Harris directly. As we head into the vice-presidential debate tonight, these topics are likely to remain central to both parties' messaging strategies. This analysis is part of our ongoing 3-part report series tracking how media trends are shaping the 2024 election. 📥 Download the full report here for more insights into how media narratives are evolving ahead of tonight’s debate. https://lnkd.in/eFhZwEnD #USPolitics #MediaAnalysis #MediaTrends #UNICEPTA

🎉 Happy 12th Anniversary to UNICEPTA Shanghai! 🎉 Today marks a special milestone as our Shanghai office celebrates 12 incredible years of growth, innovation, and success. In Chinese culture, the number 12 symbolizes completion and harmony, making this anniversary even more meaningful as we reflect on the journey so far and look forward to new opportunities ahead. To our Shanghai colleagues — your hard work and dedication have been essential in strengthening UNICEPTA’s presence in Asia. Here’s to many more years of collaboration and achievements together! 🥂🎊 Check out this special video of birthday wishes from colleagues around the world 🌏👇 #UNICEPTAShanghai #12thAnniversary #GlobalTeam #SuccessStory #Celebration

🌟 We’re excited to share that UNICEPTA has been shortlisted with several outstanding submissions for the AMEC Awards 2024! 🌟   Among the many projects recognized, our collaboration with Airbus stands out, where we delivered strategic media intelligence through monthly reviews, helping to shape and enhance their global reputation.   Similarly, our work with Bayer, where we measured the impact of their Capital Markets Day 2024 communications, delivering vital insights.   We’re honored to see our innovative approaches recognized and to be shortlisted alongside our incredible clients. Fingers crossed for an exciting result! 🤞🏆   Shortlist 2024 - AMEC | International Association for the Measurement and Evaluation of Communication (amecorg.com)   #AMECAwards #MediaIntelligence #UNICEPTA #MeasurementMatters #ProudTeam

🎉 Happy 12th Anniversary to our Shanghai Office! 🎉 This month, we’re celebrating not only 12 years of success in Shanghai, but also some standout projects with our clients across the #APAC region. 🌏 Through innovative and collaborative efforts, we’ve helped internationally successful brands in the technology, beauty, and financial sectors achieve their goals in this dynamic market. Swipe through the slider to see some of our recent success stories: 1️⃣ Global #Tech Leader: Elevating #innovation and staying ahead in a competitive landscape. 2️⃣ Luxury #Beauty Brand: Expanding market presence and enhancing customer engagement. 3️⃣ International #Finance Institution: Driving operational excellence through cutting-edge digital solutions. We’re proud of our Shanghai team’s role in making these projects a success and look forward to many more years of impact in APAC! 🚀 #ClientSuccess #ShanghaiAnniversary #Collaboration

🌟 Waves of Change in Berlin 🌟 #KKongress2024 was a deep dive into the evolving role of communication in today’s fast-paced and unpredictable world. From AI’s potential to enhance media intelligence to the critical importance of crisis communication, there were many insights that spoke directly to the challenges and opportunities communicators face. 🔍 Fake news was a key focus at the #KKongress. Christiane Hoffmann, Deputy Spokesperson of the Federal Government, warned of rising disinformation campaigns, especially ahead of the 2025 elections. The message was clear: fact-checking is essential. Andrea Rexer suggested that communication departments could benefit from having dedicated fact-checkers to better combat misinformation and maintain trust. At UNICEPTA, we’re addressing this challenge with our news-polygraph research project, designed to detect and counter disinformation. 📰 Trust and transparency were central themes throughout the congress. Whether it’s AI, crisis management, or media strategy, businesses need to prioritize trust-building. As Allianz’s internal studies revealed, trust significantly impacts reputation, sales, and investor confidence. At UNICEPTA, we’re focused on delivering fact-based, real-time insights that help build and sustain trust. 💡In today's age of information overload, effective communication requires strategic transformation. The ability to craft messages that cut through the noise has never been more essential. As Kristin Dolgner stressed, transparency is vital during periods of change. Leaders like Deutsche Telekom's CEO Tim Höttges are demonstrating the power of personalized, transparent, and targeted communication to boost engagement, utilizing everything from video content to regional media outlets. 🤖 AI is steadily transforming the media landscape. The Gartner Hype Cycle 📈 was a frequent reference throughout the event, highlighting that, no matter where we are on the curve, AI remains a key focus in every conversation. Despite its prominence, Christina Rettig and Stephan Volmer noted that much of #AI’s implementation is still a trial-and-error process, as companies embrace a culture of experimentation.   BdKom - Bundesverband der Kommunikatoren Quadriga Media Berlin GmbH #UNICEPTA #Disinformation #FutureOfCommunication

🌍 #Paralympics – Incredible Performances, but Lacking the Attention They Deserve? In a year filled with major sporting events like the EURO 2024, the world of sports has once again proven to be a key driver of public attention. For #corporatecommunication professionals, these events provide valuable insights into how global narratives shape public opinion and influence brand visibility. While the Summer Olympics stole the show with an incredible 377 million engagement, the 2024 Paralympics made an impressive impact of its own with 69.7 million engagements – outpacing even global events like the Tour de France. Interestingly, unlike the Olympics, which saw a drop in attention after the grand opening ceremony, the Paralympics maintained steady engagement throughout. Consistent updates, like the daily "How the Day Went" segments, kept fans connected and engaged, proving that steady, meaningful content can keep the momentum going – even without headline-grabbing moments. 💡 As we reflect on this landmark year for sports, our analysis highlights that engagement isn't always about the biggest spikes – it's about sustaining the connection with your audience. 📊 Download our report now and get access to exclusive media insights for the Paralympics 2024: https://lnkd.in/evn-wjhp #listentotheworld #diversity #disability

🚀 AI in Communication: Smarter Decisions with Data-Driven Insights 🚀 Unlock our exclusive offer for #KKongress2024 now! Curious about how AI in media intelligence can enhance your communication strategy? Secure an exclusive workshop for you and your team – available only during the Kommunikationskongress. Discover insights on: 🔹 Generative AI in data-driven communication 🔹 Advanced AI-powered issue monitoring 🔹 New analysis methods and practical use cases 🔗 Secure your spot now and elevate your communication game! https://lnkd.in/e6guHV7i Why UNICEPTA? We’ve been at the forefront of AI integration for over 10 years, ensuring you get cutting-edge solutions to make smarter communication decisions. Join our workshop and explore #Kommunikationskongress #MediaIntelligence #UNICEPTA #DataDrivenDecisions #AIinCommunication

How is online media discourse shaping global discourse and public perception? Following last night’s Presidential debate, Kamala Harris has further solidified her position in the public eye by repeatedly pushing Donald Trump off his talking points. With the #USelections heating up, we dive into the latest insights from our research. For communicators – whether in #politics or #corporatecommunications – keeping a pulse on public sentiment shifts is essential. #MediaAnalysis provides the strategic insights to refine your messaging as the conversation evolves. This election has proven how quickly narratives can change, making it crucial to monitor closely. What are the findings directly after last night’s debate? The media widely view Harris as the clear winner of the debate, and our initial post-debate analysis confirms this perception. It reveals that Harris has strengthened her media presence, surpassing Trump in both online and social media conversations. We expect even more coverage to emerge as the day unfolds.   🎯And what are the key takeaways from recent media coverage about the US elections? 💡 Harris Maintains Strong Visibility: Since Biden’s withdrawal, discussions around Kamala Harris have remained at a consistently elevated level, reflecting ongoing public interest. 💡 Trump’s Interview Impact: Donald Trump saw a temporary surge in media attention following his interview with Elon Musk, but his overall visibility has not kept pace with Harris in recent weeks. 💡 Sentiment Shift for Trump: Although Trump’s media presence has stayed relatively steady, there has been a slight reduction in the negative sentiment surrounding him. 💡 Harris Under Scrutiny: Harris faced some criticism after her speech at the Democratic National Convention, adding a layer of complexity to her otherwise strong media presence.       #listentotheworld  

🎉 Just three more days until the Kommunikationskongress 2024 opens its doors! 🎉 As one of the premier gatherings for communication professionals, this year’s #kkongress promises exciting opportunities for networking and exploring the latest trends in #corporatecommunication. We're proud to support this “class reunion” of communicators as a sponsor and are looking forward to reconnecting with familiar faces while sharing fresh ideas that will shape the future of our industry. Curious to see who you’ll meet this year? Will we see you on September 12th? Want to learn more about #MediaIntelligence and how we can support your comms team? Visit: https://lnkd.in/e5aHeqPn or stop by our virtual booth, and let’s explore how we can help take your communications to the next level. Let’s make waves together in Berlin! #Kommunikationskongress #listentotheworld