United Entertainment Group

Tee up UEG ⛳ Building on last year's success, UEG once again drew record-breaking crowds to TPC Deere Run in Silvis for the #JohnDeereClassic during Concert on the Course! With the help of Grammy winner country artist, Lainey Wilson, and Academy Award-nominated rock band, the Counting Crows, UEG produced two sold out nights of outstanding performances to over 20k fans! 🎶 🎸 #client

In a world where chaos reigns, the roar of engines becomes the anthem of survival. Proud to have worked with #BMW Motorrad and filmmakers to bring the power of their motorcycles to life in the latest Mad Max installment, Furiosa. Catch the adrenaline-fueled chase sequences in theaters now! #client #BMWMotorrad #MadMaxFuriosa BMW Group

We're proud to announce the appointment of award-winning leader, Ann Wool, as UEG's first President, North America! This signifies a significant milestone for UEG as we continue to innovate and invest in global expansion. Welcome, Ann!

Surf’s up! Let’s dive into a new adventure as we explore the passion and heart that fuels the Surfing community on the Road to Paris 2024.    With the Olympic Games only a few months away, UEG client Samsung is releasing three short films that spotlight the Surfing, Skateboarding, and Breaking communities.   Each film explores the culture, the people, and the unique stories that make these communities so powerful.   We’d like to give a round of applause to every member of team UEG who brought these films to life. It’s been a long time coming, and we couldn’t be more proud of the work.    The countdown continues! Next week: Breaking.

UEG's Michael Brown discusses NIL partnerships with PRWeek: “Icy Hot had a legacy of working with pro athletes, such as Shaquille O’Neal and [soccer star] Rose Lavelle…and the college athletes we’ve brought in are dramatically changing the click-through rate the brand is used to seeing,” says Brown. “We’re getting a 10-times click-through rate right now on some of the posts with Cameron and engagement levels of these posts are also through the roof.”

This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮

If you're one of the 17M viewers who watched the rain-soaked Grammy’s last weekend, you’ll likely agree that one of the standout moments was Luke’s Comb’s and Tracy Chapman’s duet of “Fast Car”. It was a moment 35 years in the making, which was the last time Chapman performed that song on that stage. UEG's Matt Ostrower gives us a look into the epic performance and the power of music.

Did you know 45% of girls quit sports by the age of 14 due to low body confidence? In partnership with Edelman, we're using the Big Game to shine a spotlight on this issue in support of Dove's Body Confidence Sports program - a first-of-its-kind and scientifically-proven set of free digital tools for coaches co-developed by Dove and Nike. Join Kylie Kelce, Hall of Fame and 3x Super Bowl Champion Steve Young, and Venus Williams in driving awareness around this incredible program by sharing your skills using #KeepHerConfident to show the power of girls sports.

When it comes to Frank's RedHot, it doesn't matter if it's Buffalo Chicken Dip or yogurt, #JasonKelce is putting that sh*t on EVERYTHING! Check out some of UEG's most entertaining work for #SuperBowlLVIII by following Frank's RedHot and Jason Kelce on instagram! You can count on it bringing the heat 🔥