Ever wonder which campaigns drive the most conversions or how users navigate your site 🤔? Understanding user journeys and attribution models is crucial! Join us for a 60-minute seminar hosted by OMR Education, where our analytics experts Melinda Seitinger and Eva Schweinefuss will share valuable insights on using Google Analytics 4 to measure and optimize your marketing impact. What you can expect: 💡 Getting Started with Analysis: Learn how to identify which marketing strategies are working and which need adjustments. This foundational step is crucial for refining your tactics and maximizing results. 💡 Attribution Models in GA4: Dive into the various attribution models available in GA4. Discover how these models distribute credit across different touchpoints in the customer journey, and learn how to use this information to enhance your marketing strategies. 💡 User, Session, Conversion: Get a deep dive into analyzing user journeys by exploring user, session, and conversion data. This will provide a comprehensive understanding of customer interactions and highlight areas for improvement. Sign up for free and learn how you can enhance your marketing strategies. Please note that this seminar will be held in German only. https://lnkd.in/e_FJJ5Hh Looking forward to seeing you there, and thank you OMR Education for having us! #analytics #data #ga4 #userjourney #seminar #omreducation #analyticsinsights #trkkn
TRKKN
Technologie, Information und Internet
Hamburg, Hamburg 10.071 Follower:innen
Analytics, Marketing, and Cloud Technology
Info
Trakken ist Full-Service-Anbieter für alles um die Google Marketing Platform und Google Cloud Platform. Ein interdisziplinäres Experten-Team aus den Bereichen Digital Analytics, Conversion Optimierung, Data Science, Marketing Technology und Cloud Technology setzt zentrale Marketing Use Cases um - von Tool Implementierungen und Automatisierungen hin zur Prediction und Personalisierung.
- Website
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http://trkkn.com
Externer Link zu TRKKN
- Branche
- Technologie, Information und Internet
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Einzelunternehmen (Gewerbe, Freiberufler etc.)
- Gegründet
- 2008
- Spezialgebiete
- Digital Analytics, Conversion Optimization, Consulting, DoubleClick, TrakkBoard, Data Science, Training, Google Marketing Platform, Search Ads 360, Display & Video 360, Tag Manager 360, Analytics 360, Tech & Data Strategy, Google Cloud, GenAI, Machine Learning, Data Privacy, GDPR, Cookieless Future, Looker Studio, Durable Data & Measurement, BigQuery, Advanced Analytics & AI und Cloud Engineering
Orte
Beschäftigte von TRKKN
Updates
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Cookies aren't gone...and neither is your investment in privacy efforts 🚨! Yesterday, Google unveiled a new strategy that lets users control their cookie preferences, similar to Apple's App Tracking Transparency. While third-party cookies will remain in Google Chrome, it's crucial for advertisers to reduce their reliance on them. Solutions like the Privacy Sandbox APIs are and will continue to be pivotal for today’s marketers. Other browsers already phased out third-party cookies, and while Google is still hesitant of doing so, Google maintains a consistent approach with its partners: embrace the latest privacy-preserving innovations, leverage AI-powered tools that evolve with consumer behavior and technology changes, and strengthen customer relationships using first-party data. This new approach might be surprising and could frustrate those who have invested heavily in privacy efforts. However, this option offers more flexibility and serves as an alternative to developing first-party data infrastructure. This allows businesses to tailor their data strategies to their needs. At TRKKN, we're here to support and guide you with the expertise and tools needed for success in this evolving landscape. Regardless of the strategy you choose! https://lnkd.in/gyhmy4-s Stay tuned as we navigate these updates together! #ThirdPartyCookies #PrivacySandbox #FirstPartyData #DataPrivacy #DigitalMarketing #DigitalAdvertising #Privacy #DataProtection #GoogleChrome #AdTech #DataStrategy #CustomerEngagement #PrivacyFirst #DataOwnership
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Next Level Marketing Analytics 🚀! We’re thrilled to share that after successfully completing the Google Cloud Specialisation in EMEA, TRKKN is now officially a Google Cloud Marketing Analytics Partner in Australia & New Zealand! This huge milestone places us among a select few businesses in AUNZ that hold both the Google Marketing Platform and this marketing-focused cloud certification. It further strengthens our commitment to "One Google," leveraging the powerful synergy between Google Marketing Platform and Google Cloud services. A huge round of applause goes to our team, especially Gavin Lockhart, Philip Forrest, Sean Knight-Braniff and Christian Dommers, along with everyone who played a part in making this happen. Well done, team! Let’s keep spreading our cloud love ❤️💛💚💙!! #analytics #data #thankyou #appreciation #googlecloud #trkknfamily #trkknaunz #trkkn
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Have you ever tried resizing an image with text, only to find it becomes distorted or pixelated? This is a common problem with using images of text. Unlike genuine text, which remains clear and can be easily resized or color-modified to suit user preferences, images of text just don't measure up. Here's why avoiding images of text is crucial: 🔎 Genuine text can be resized without losing clarity. You can also adjust the background and text colors, making it adaptable to different reading preferences. 👀 Screen readers, essential tools for visually impaired users, can't read text embedded in images. This makes your content inaccessible to a wider audience. 📲 Images with text don’t reflow on mobile devices, leading to poor readability and a subpar user experience. On those rare occasions when you must use an image of text, ensure the alternative text conveys the exact same information💡. Integrating web accessibility into your business strategy isn't just about compliance; it's about expanding your reach and improving user satisfaction. Accessible websites attract more visitors, enhance user experience, and drive conversions, benefiting your bottom line. Need guidance on making your site more accessible? Our team of web accessibility experts is here to help. https://lnkd.in/g_PA_xB9 #webaccessibility #inclusivedesign #imagesoftext #webdesign #userexperience #cro #trkkn
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💥Here comes our brand new webinar series “Unlocking AI With Google Marketing Platform and Google Cloud” 💥! We’re excited to partner with Google to host a four-part series that will uncover the huge potential of AI. Through real-world success stories and practical strategies, you’ll learn how to leverage Google Analytics 4, sGTM, Vertex AI, and Value-Based Bidding to revolutionize your digital marketing efforts. Starting an AI strategy can be daunting, but we’re here to help. In our first episode, our dear speakers Alice Crawley and Adam Taylor from Google, along with Ollie McNaught-Reynolds and El Kanagavel from TRKKN UK, will guide you through building a strong measurement foundation. You'll discover the importance of first-party data and explore advanced solutions like GA4, Consent Mode, and Enhanced Conversions for gathering valuable insights. 📅 Wednesday, August 7, 2024 🕤 9:30-10:15 am BST 🎯 Marketeers, CMOs, CTOs, Business Owners, and anyone keen to transform their marketing with AI Register for free! https://lnkd.in/e24QTJcf We can’t wait to see you there! #analytics #data #google #gmp #googlecloud #ai #sgtm #ga4 #vertexai #valuebasedbidding #adtechnology #trkknuk #trkkn
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Analytics Summit Pre-event done 💪. Next up: the Analytics Summit main event in October. Remember, it won't be long now!
We already got a taste of the Analytics Summit yesterday, and we're excited for more 🔥! Thanks to everyone who joined us in Hamburg for the Analytics Summit Pre-event, where we gathered clients to share insights and build excitement for the main event in October. Oliver Vieregge provided valuable insights on Machine Learning Propensity Modeling and explored how this cloud solution can help you improve conversion rates, reduce user churn, optimize budget, and much more. We had fantastic conversations about Analytics, Cloud, Conversion Optimization, and collaborating with DPOs and decision-makers. We also hosted a fun competition with a free ticket to the Analytics Summit as the grand prize—though the TRKKN Socks add-on prizes stole the show. Congratulations again to our lucky winners, Kathrin G., Louisa Richter, and Matthias Kozielski 🎉🎉🎉!! Special thanks to Britta Wolf, Oliver Vieregge, Annika Behncke, Julia Allers, Alexander Huber, and all the other helpers who made sure our guests feel welcome 💗. Remember, there’s not long to go. The Analytics Summit main event is happening in October! Get your ticket now and join us in Hamburg! https://lnkd.in/eJRA4j-F #analytics #data #dataprivacy #googlecloud #gmp #machinelearning #ai #google #analyticssummit2024 #trkkn
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🎉 Congratulations to TRKKN Czech Republic for reaching an exciting new milestone 🎉!! We're thrilled to share that TRKKN CZ has now earned its Conversion Optimization certification. This achievement means we bring proven expertise in enhancing the performance of websites and mobile apps. We're eager to help you optimize your digital platforms to meet and exceed your KPIs. Curious about how we can support your optimization goals? Drop us a message, and we'll be happy to chat about the possibilities. Check out our certification in the Google Partners gallery: https://lnkd.in/dUSWhQbC A big shoutout to Pavol Lukáč, Petr Vaněk, Luboš Komjati, Philipp Klempau, Lars Nehls, Alexander Pavenstedt, and everyone else who contributed to this amazing result. Thank you all very much 🤍❤️💙! #analytics #data #conversionoptimization #cro #certification #google #trkknczechrepublic #teamwork #trkkn
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Wooow, 10k followers—guess we're not just talking to ourselves 😄! Huge thanks to everyone! Each one of you makes our TRKKN community vibrant and special and your support means a lot to us ❤️❤️❤️. #thankyou #community #grateful #followers #trkkn
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TRKKN Portugal rocked the stage at last week’s Google Cloud Day Lisbon 🚀 Together with Giuseppe Calabrese from Google, our colleagues Maria Beatriz Rocha, and Pedro André Sousa from TRKKN Portugal, explored how state-of-the-art AI technology can elevate your marketing efforts. They presented a compelling case study from one of our clients, illustrating how to turn vast datasets into actionable insights. The session touched on extracting key information, conducting exploratory data analysis, building robust predictive models, and setting up automated pipelines for continuous audience optimization and strategy improvement. Seeing our TRKKies passionately sharing our commitment to the One Google approach is always inspiring. Their enthusiasm for integrating the strengths of Google Marketing Platform and Google Cloud, and leveraging this synergy to create seamless experiences, make informed decisions, and unlock the full potential of AI and ML across the Google tech stack for our clients gives us goosebumps every time. A big shoutout to Maria Beatriz Rocha, Pedro André Sousa, Tiago Branco, Luís Casado, and Ricardo Fernandes for spreading TRKKN’s cloud love in Portugal 💛❤️💙💚. Special thanks to Google Cloud Portugal for the fantastic opportunity at Google Cloud Day Lisbon 2024. It was an amazing experience and we’re looking forward to the next one! #analytics #data #googlecloud #google #googlecloudday2024 #ai #trkknportugal #teamwork #trkkn
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RIP, Universal Analytics 🖤! We’ve shared some great moments and will certainly miss features like Realtime BigQuery Export, Custom Tables, and Annotations, among others. Yet, Google Analytics 4 brings us even more, with cross-platform reporting, robust privacy controls, and AI-driven insights. As we say goodbye to UA, we’re excited to welcome the future with GA4. At TRKKN, we're celebrating the good times we had with UA, the dawn of an exciting new era with GA4, and the successful GA4 migrations achieved together with our clients. A huge thank you to the entire TRKKN team for their dedication and hard work in ensuring a seamless transition for our clients over the past few weeks and months. For a great read, check out the article from our dear colleague, Gavin Lockhart ⬇️ https://lnkd.in/e4TQ2vuE Happy tracking, everyone! #analytics #data #farewell #sunset #ga4 #trkkn
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