Teads

In 2024, over 4 billion people are participating in the busiest election year on record. As political division and misinformation rise, it's more vital than ever for advertisers to support traditional news and quality journalism to protect democracy and counter false information. Recent studies, including research from Stagwell, have reinforced that advertising alongside hard news content remains brand-safe, even when topics are controversial. In our latest study, conducted in partnership with Lumen Research, “The Power of Traditional News,” we underscore why funding quality journalism isn’t just beneficial for democracy—it’s good for business. We uncover the significant advantages of advertising on trusted news platforms like CNN and Reuters and the impact on attention, brand outcomes, and perceptions. The findings show that ads on traditional news sites capture more attention and drive better results, including a 77% boost in brand performance vs. soft news sites in addition to: • 18% higher reader interest vs. lifestyle and culture content, • 35% more article engagement, and • 20% increased ad attention. Read the press >> https://hubs.ly/Q02RQVgF0 #qualityjournalism #journalism #traditionalnews #outcomes #attention #media #elections

🚀 Teads Session Now Available for Online Viewing! Teads made a successful return to Advertising Week Asia alongside Subaru Corporation and CyberAgent, Inc., where we explored AI-powered campaigns. The session showcased how AI analysis is transforming advertising creatives, featuring case studies from both brand and agency perspectives, including Subaru’s use of Teads' AI services. The session was moderated by Teads Sales Manager, Ryuji Sato. 👉 Watch it here! https://lnkd.in/gnwdtYpp *Online viewing will end on October 22 (Tuesday) at 00:00. -- 🚀 Teadsセッションをオンライン視聴配信中！ 今年もTeadsはAdvertising Week 2024に参画し、 株式会社ＳＵＢＡＲＵの安室氏と 株式会社サイバーエージェントの清水氏をお迎えし、TeadsのAIを活用したキャンペーンについてのセッションを実施いたしました。 AI分析が広告クリエイティブに与える影がTeadsのAI分析サービスを導入した背景と事例について、ブランドと代理店の視点から詳しくお話しました。実際のクリエイティブのbefore/afterを通じて、AIの効果的な最適化アプローチを学ぶ貴重なセッションです。モデレーターはTeadsのSales Manager の佐藤龍志 が務めさせていただきました。 オンデマンド配信にご興味をお持ちの方はお近くのSales担当者までご一報ください。 👉 セッションはこちらからご覧いただけます！https://lnkd.in/gnwdtYpp *アーカイブ配信終了日：10月22日（火）0:00までとなります。 #teadsjapan #Advertisingweekasia2024 #teads #AI #technology #advertising

As CTV grows, digital media buying becomes more complex. Fragmented consumption across screens adds challenges, but Teads simplifies it. Our latest blog post explores how content consumption varies by device and time of day—and how Teads’ solutions make media buying easier. Teads simplifies targeting with: • Advanced Contextual CTV taxonomy that bridges the gap across fragmented screens, making it easier to reach your audience. • Seamless alignment of content consumption across devices and times of day, streamlining omnichannel targeting. • Omnichannel Insights that combine what people watch and read, ensuring you reach the right audience at the right time on the right screen. Read more on the blog >> https://hubs.li/Q02RHmnm0 #ContextualTargeting #CTV #CTVTargeting #Omnichannel #AdvancedTV

Driving Success with Dynamic Creative: Land Rover's Performance with Teads DCO Land Rover UK partnered with Teads to enhance their national co-funding program, aiming to drive awareness and footfall to dealerships across the UK. The goal? To increase interest in qualified vehicles and support local retailers. Leveraging Teads' Dynamic Creative Optimization (DCO), the campaign deployed over 800 personalized creative variants across 10 nameplates, delivering tailored ads directly to customers in their local markets. This geo-targeted approach ensured relevance, driving traffic to online stores while delivering exceptional results: 73% viewability and 0.28% CTR across the board. View the case study >> https://hubs.li/Q02RG3F70 #Performance #DCO #DynamicCreative #PerformanceMarketing #LandRover #ProgrammaticSuccess #AutoMarketing #Automotive

Giovedì 26 Settembre abbiamo avuto il piacere di partecipare al Connected Media Summit organizzato da Webranking, un evento che si è rivelato essere molto più di un semplice incontro tra professionisti. Francesca Galeone, Head of Independent Media Agencies, ha portato sul palco dell’evento il punto di vista di Teads su come la tecnologia stia contribuendo a plasmare il futuro della comunicazione. Un ringraziamento speciale va a Webranking per l'eccellente organizzazione e per aver creato uno spazio così stimolante. Grazie anche a tutti i partecipanti per le conversazioni ricche di spunti e per la passione condivisa. 💡 Questo è solo l'inizio di un dialogo che siamo entusiasti di continuare, esplorando insieme nuove opportunità di collaborazione e innovazione. Alla prossima occasione e a nuove entusiasmanti sfide! 🚀 Luca Aiello Giorgia Corvaglia Massimo di Gennaro Dario Caiazzo Flora G. Martina Iannone Enrico Edoardo Bozzi Veronica Zarcone

With Teads you can position your brand at the heart of holiday excitement with contextually relevant, premium, and brand-safe placements across every screen. Three Ways to Own the Moment, Audience, and Screen This Holiday Season: 1. Reachcast: Own the moment in contextually relevant environments, guiding shoppers seamlessly from discovery to purchase. 2. Shoppable Ads: Simplify the shopping experience with in-ad checkout, interactive 3D/AR, and personalized product recommendations, driving seamless conversions. 3. CTV Video & CTV Native: Stand out on the big screen with premium inventory, advanced contextual targeting, and homescreen placements to reach viewers at scale. Learn more about Teads Holiday opportunities >> https://hubs.li/Q02QHf3w0 #holiday2024 #shopping #shoppableads #reachcast #ctv #omnichannel #advertising #blackfriday #blackfridaydeals #takeover #reach #scale #shoppers

🏆 Teads Ad Manager won at the European Video Awards for Best Buy-Side Technology! A massive thank you to VideoWeek for recognising our commitment to delivering the best ad tech solutions for our clients, as well as the incredible dedication of our team, who continually push the boundaries of innovation through Teads Ad Manager. Learn more about our award-winning buy-side solutions: https://lnkd.in/eUWf6Ztp #Awards #Advertising #AdTech #Video #EVA24

Brand safety is once again surging as a question for marketers. How important is it? How much can be controlled, and where does responsibility for brand safety lie? In this piece by Grace Gollasch, Teads' Chief Client Officer Marc Zander comments on the responsibility for brand managers to look after the reputation of their businesses, and the role that brand safety plays in that discussion. https://lnkd.in/euJuFXVi

🎁 This holiday season, seamless commerce experiences are key to engaging shoppers. With Teads' multi-retailer add-to-cart, you can streamline the path to purchase, reducing clicks and replacing the traditional "where-to-buy" process. Brands like Corona partnered with Teads to captivate shoppers, driving high cart value and efficient CPC. Teads' Single Click 'Add-to-Cart' resulted in massive cart transfers and cart value. Teads Studio offers advanced formats at no additional cost, maximizing results at scale during the busiest shopping season of the year. Learn 7 Ways To Craft Connections With Exceptional Creative >> https://hubs.li/Q02R0-2V0 #Shopping #Commerce #PrimeDay #ShoppingAds #Holiday2024 #InteractiveAds #Omnichannel #EngagingAds #TeadsAdvertising

Last week, we concluded the inaugural TAMBassador Global Summit 2024 in Montpellier, where 33 TAM power users from 12 markets gathered to shape the future of Teads Ad Manager. Attendees had exclusive access to Teads' product and tech teams, offering invaluable insights that will drive innovation and shape TAM’s 2025 roadmap. The event featured hands-on workshops and meaningful networking opportunities, fostering collaboration to define the next phase for brands connecting with consumers across premium screens. Explore event highlights and more about becoming a TAMBassador >> https://hubs.li/Q02Q-6Cz0 #TAMbassador #TeadsAdManager #GlobalSummit #DigitalInnovation #Advertising #Adbuying #Mediaplanning #Premium #Brandsafe #ContextualAdvertising #TAM #DSP