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The “Swiss Army Knife” approach to Intranets doesn’t work ⬇️ The old generation of social intranets tried to be everything to everyone—communication, content, collaboration, file storage, knowledge hubs, and news feeds, all in one platform. 🤔 Why it didn’t work: Too Complex ↳ Too many features made it hard to use. ↳ No feature stood out in cluttered interfaces. ↳ Users struggled, leading to low adoption. Didn’t meet expectations ↳ Users expect simplicity like Instagram and WhatsApp. ↳ These platforms couldn’t deliver that. ↳ Users want tools that do one thing really well. Outpaced by change ↳ Technology and needs change quickly. ↳ These platforms couldn’t keep up. ↳ They became outdated and irrelevant. ✅ The lesson? Modern communication hubs should focus on content and conversations. Let the other tools handle collaboration and storage. Focus is key in today’s workplace. Less is more! ❓ Is your team still using an outdated intranet? 👉 It’s time to shift to a modern communication hub that keeps things simple, focused, and engaging. Start building a platform that actually works for your people—where content and conversations drive success. 🎯 Let’s chat about how to transform your internal communication strategy today! #internalComms #internalCommunications #employeeEngagement #workplaceCommunication #intranet #communicationPlatform

According to the 2023 Digital News Report from the Reuters Institute, news consumers are shifting away from traditional social media and seeking more focused, niche communities. ⬇️ This shift is leading to what researchers call “Content Overload.” Newsroom that attempt to deliver everything to everyone are losing engagement. On average, user spend more time engaging with curated content hubs versus general news feeds. One media executive summed it up well: “Our job isn’t to cover everything—it’s to deliver what matters most to our audiences.” By focusing on niche content and fostering real-time conversations, news platforms can drive deeper engagement and build stronger, loyal communities. Is your newsroom prepared for this shift? Let’s talk about how to build a content-first, community-driven strategy for the future. #digitalNews #newsCommunity #contentStrategy #audienceEngagement #contentOverload #curatedContent #nicheCommunities #reutersReport #newsroomTrends #communityDriven

Is your communication empowering your people? 🤔 There’s more to it than sharing information. Bret Morrison said it best: “Of all the life skills available to us, communication is perhaps the most empowering.” We believe that effective communication is the foundation for building strong, connected teams and driving success. With tchop™, we help help organisations foster communication that goes beyond words, building trust, collaboration, and empowerment at every level. Ready to empower your organisation? Let’s discuss how tchop™ can help! #communication #empowerment #internalcomms #communitybuilding #internalcommunications

Did you know that members engage with a community only 3-4 times before deciding whether it’s worth returning? 🤔 That means your first impressions are everything! Building a community where people WANT to return starts with intentional, well-planned interactions. Avoid common pitfalls like: 🚫 Complicated onboarding 🚫 Overloading members with irrelevant content 🚫 Focusing on company goals, not member needs 🚫 More pitfalls in the carousel 👇 ✅ Prioritise engagement, value, and a sense of belonging from day one. Ready to build a community that thrives? Test your own branded community app for free and start creating spaces your members will love to come back to! Request your free branded community app demo with tchop™ → https://lnkd.in/gTQ8sQAx #communitybuilding #brandcommunity #brandedcommunities #engagement

Are you informing employees or leaving them to fill the void? 🤔 ⬇️ There’s a huge risk when communication falters! As Carla O'Dell points out: “If you don’t give people information, they make up something to fill the void.” We believe that reaching every employee with the right information is mission-critical for enterprises. Don’t let the void be filled with speculation—empower your team with clear, consistent communication. Ready to close the information gap and engage your employees? Let’s discuss how tchop™ can help! #internalcomms #internalcommunications #employeeengagement #leadership #enterprisecomms #communitybuilding

Are you building an audience or a community? 🤔 There’s a difference! As David Spinks points out: ↳ Audience = Helping people ↳ Community = Helping people help each other We believe the future lies in creating communities that encourage interaction and collective growth. Let’s not just connect, let’s empower! Ready to empower your community? Let’s discuss how tchop™ can help! #community #communitybuilding #audienceengagement #communityfirst #onlinecommunity #communityplatform

📉 Social media usage is on the decline, and users are moving away from traditional platforms. The Social-Media-Atlas 2024 reveals a decline in traditional social media usage. Users are seeking safer, more meaningful connections. 💡 Key message for brands, publishers, and creators: ↳ Demand for secure, intimate spaces is rising. ↳ Communities built on belonging are thriving. ↳ Human-curated content is outpacing algorithm-driven feeds. It’s time to rethink your strategy. Create spaces that offer real value and foster genuine connections. 🚀 Ready to take the next step? Test your own branded app for free! → https://lnkd.in/gTQ8sQAx ———————————————————————————— 📌 Social-Media-Atlas 2024 study - https://lnkd.in/eDBUt4ud #socialmediatrends #communitybuilding #brandedcommunities #userengagement #meaningfulconnections #safespaces

Discord’s Next Chapter is a bit of a blow to all the folks that have focussed on the platform to build their communities: Cause Discord will now focus on pure gaming communities again.. "We’ve recognized the need to narrow our focus from broadly being a community-centric chat app to being a place that helps people deepen their friendships around games"

Highly recommend to follow the newsletter from Communitycoach Carmen about #community: "People are going to feel more and more jaded with online interactions if they are not engaging with real people." So true in the age of #AI!

Why communities for news brands require more than comments at the end of the articles | tchop™ blog