SNIPES

EQUALITY – Time for another shoutout to one of our SNIPES US family members: Patria Lopez, DC Operations Manager. With her proactive and solution-focused mindset, Patria is leading with a vision that is inclusive, fair and has earned respect across all viewpoints within the company. Her leadership not only advocates for what's right but also inspires confidence and collaboration among her peers and team members. Thank you for your daily commitment and the positive impact you make Patria!  Stay tuned as we introduce you to more members of the SNIPES family! #snipes #snipeusa #snipesknows

DREAM MAKER - We’ll never get enough of these Dream Maker moments! In our ongoing mission to turn dreams into realities within our communities, we journeyed to Roxbury, MA, alongside the incredible team at Teen Empowerment. With a mission to employ, train, and empower youth, Teen Empowerment encourages young people to use their voices and creativity to lead within their communities. Together, we surprised their students with a brand-new studio and podcasting space.  Get your own impression of the happiness they felt in the video! #snipes #snipeusa #snipesknows

CULTURE CONNECTS - Excitement is in the air as we wrap up our International Store Manager Meeting in Dusseldorf! Store managers from all over Europe gathered for an unforgettable experience filled with inspiration, knowledge-sharing, and, of course, some well-deserved fun.  Our program was packed with insightful presentations from various departments, dropping valuable insights and innovative strategies to keep SNIPES leading the game in the retail industry. But it wasn’t all work – we made sure to leave plenty of time for networking, exchanging ideas, and celebrating our shared passion for SNIPES. The energy was next level, and the dedication of our fam truly shined through. This crew is all about that hustle and heart, showing why we are leaders in the industry. A huge thank you to everyone who made this event a success. Let’s keep this momentum going and continue our vision of being more than a retailer! #snipes #snipeusa #snipesknows

WE AIN’T STOPPIN’! It’s our favorite time of the year: Festival season is going wild! Our SNIPES Fam pulled up at the Open Air Frauenfeld festival last weekend as one of the main sponsors of one of the biggest hip-hop festivals in Europe!  Our community always pays attention to their style! With all the changing weather conditions, emotions and hours on their feet at a festival, they were even happier to find our SNIPES store right there at the festival. And this year, the offer at the store was even more special: we dropped our new SNIPES Concepts.01 collection before it officially launched! And guess what – they loved it and rocked the fits! To top it off we built a dope street soccer pitch together with our partners from adidas. This festival highlight was perfectly timed with the European Championship and attracted a lot of visitors who not only wanted to play soccer but also came to see German rap legends Celo & Abdi at our meet & greet. Together we organized a football tournament and created a great activation for our community. Pure vibes, great music and fire looks all in one place! Big shoutout to everyone who helped us turn the vision into reality and shoutout to our incredible SNIPES community, for making this festival experience unforgettable! #snipes #snipeusa #snipesknows

GET SHIT DONE - It's time to introduce you to another member of the SNIPES family: Michael Miller, Sr. Store Operations Manager from our SNIPES US family.  Mike's consistent reliability and keen attention to detail have set a standard for operational excellence at SNIPES. His commitment to quality and readiness to support the team at a moment’s notice is invaluable. Mike’s work ethic is a cornerstone of our operations, and his efforts are truly indispensable.   There are so many great personalities at SNIPES, get ready as we introduce more in the coming weeks! #snipes #snipeusa #snipesknows

MORE THAN FASHION – IT'S CULTURE! SNIPES launched a new and very special collection: SNIPES Concepts.01. The apparel of the SNIPES brand has always been popular within our community. Now we've taken the next step and created more than merch. In cooperation with the renowned streetwear designer Ilias Belyamna from Low Lights Studios GmbH, we reinvented SNIPES as a fashion brand: SNIPES Concepts.01 signals a shift from oversized logos to a focus on quality, sophistication, and urban edge. The new line comes with a new logo design and an entirely new look and feel to set the collection apart. And this is only the beginning! Further collections in collaboration with different designers will follow. However, for SNIPES Concepts.02, which is already in the making, SNIPES will continue to work with Ilias. Every collection will maintain its unique identity, but the vision remains the same: to make high-quality streetwear accessible to all.  And of course, the team’s already working on a lot of activations to create buzz around our new collection. Stay tuned!  The SNIPES Concepts.01 collection is available in SNIPES stores across the GSA region (Germany, Austria, Switzerland), Italy, Spain, and the Netherlands, and online across Europe at snipes.com. #snipes #snipeusa #snipesknows

GET LOUD AND GET ROLLING! Last weekend our community went crazy with us at the Rolling Loud Festival in Vienna!  As the main sponsor of the Rolling Loud festival, we not only sponsored the SNIPES Stage, where international stars fired up the audience, but also the SNIPES SOUNDBOOTH x PUMA Group as the spot to be, where upcoming talents could record their own tracks. But that was not all: We had DJs over, who turned the area around the SNIPES SOUNDBOOTH into a party! The vibes were unmatched, and we couldn't be more thankful to our partners and everyone who joined us and made it epic. Festivals aren't just a good time — they're a powerful tool for brands to shine and a major key for SNIPES to connect with the community, showcase our style, and make lasting impressions. Here are some reasons why: 🤝 We engage face-to-face with our audience, building genuine connections.  🤝 As we bring creators, artists and media partners to the festival endless opportunities for fresh, authentic content that keeps our brand buzzing online arises.   🤝 From recording booths to VIP areas, we offer unique interactions that our community remembers. Let's keep rolling to the next festival – Openair Frauenfeld, here we come! #snipes #snipeusa #snipesknows

EDUCATION IS KEY - We just had the awesome experience of hosting 98 international students from The London School of Economics and Political Science (LSE) at our SNIPES headquarters! These talented young people come from 29 different nations and have worked on some exciting university projects regarding the future of retail in the areas of sales, buying, and logistics for and with SNIPES.  The day kicked off with lunch together, followed by a tour of our HQ. After that, the students got to dive deep into a Q&A session, asking all their questions about the projects and SNIPES. University partnerships like that are of great benefit in positioning SNIPES as an attractive employer and boosting our brand awareness. Many thanks to everyone involved for this enriching exchange!  #snipes #snipeusa #snipesknows

TEAMING UP WITH LEGENDS IS HOW WE ROLL! This year, we were happy to partner with Jordan Brand during the 2024 Jordan Classic tournament! At our Barclays store in NYC, we celebrated the launch of the Jordan 2/3 with an exclusive one-of-one Bodega Pop-Up Experience, showcasing the best in sneaker culture.  Brand partnerships like this bring the heat, blending iconic style with fresh creativity to elevate the game. They help us connect with our community on a whole new level and bring unique experiences to life. A big thank you to everyone who joined us and made this event unforgettable! #snipes #snipeusa #snipesknows

YOUNG AT HEART - Showcasing our next inspiring colleague from SNIPES USA, we have George Deitzer, VP of Construction & Facilities, the embodiment of “Young at Heart”.   George is known for his can-do attitude, diving headfirst into any task with unbridled energy and an infectious smile. His profound knowledge & relentless momentum are a driving force at SNIPES, he is truly the definition of Young at Heart.  Stay tuned for more introductions of our family members! #snipes #snipeusa #snipesknows