In this edition of ‘Let’s talk adtech’, we explore how European broadcasters and publishers can keep data privacy at the forefront of their monetisation strategy while delivering relevant ads. We also bring you updates on smartclip’s SSP Orchestration, Realytics’ partnership with The Trade Desk, and more. ⤵️ #adtech #SSP #privacy
smartclip
Technologie, Information und Internet
Hamburg, Hamburg 9.636 Follower:innen
Engineering the future of TV advertising
Info
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices. Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.
- Website
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http://www.smartclip.tv
Externer Link zu smartclip
- Branche
- Technologie, Information und Internet
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Privatunternehmen
- Gegründet
- 2008
- Spezialgebiete
- online video, advertising, video, platform, addressable TV, out-stream, programmatic, audio, CTV, Connected TV, ATV, in-stream, privacy-first, identity und TV
Orte
Beschäftigte von smartclip
Updates
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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘆𝗼𝘂, 𝘄𝗶𝘁𝗵: • 5 years of experience in DevOps engineering, Infrastructure as Code, Docker/Cri-o and self-managed Kubernetes in Linux • Cloud knowledge — AWS and Google Cloud • Experience in using Shell Scripting, Graylog, Grafana, Prometheus, Python and/or Jenkins • A knack for taking initiative, ownership, self-management and willingness to continuously improve • Laser focus on efficiency and quality 𝗔𝗻𝗱 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘂𝘀, 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴: • Exciting projects with freedom for personal design and development • State-of-the-art equipment • The latest tools and technologies • Flexible work environment • Numerous learning opportunities • More benefits and perks than we can fit into this post If you’re a 𝗗𝗲𝘃𝗢𝗽𝘀 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 reading this, you’ve probably noticed how perfectly we fit together, like containers on a Kubernetes cluster. Join us ➡️ https://lnkd.in/gtVTX7h3 Not quite up your alley? Check out our other open positions ➡️ https://smartclip.tv/jobs/
DevOps Engineer - Kubernetes at smartclip
careers.smartclip.tv
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💡#Identity is key to minimising media waste. 💡#Privacy should be seen as an opportunity rather than a liability. Watch Frank Plaehn, VP Audience Products at smartclip, explain the roles of identity management and user privacy in creating competitive advantages for media owners and promoting sustainability in the advertising industry, in this video by VideoWeek filmed at #DMEXCO ⤵️ #adtech
Identity is the backbone of multiple aspects of advertising, according to Frank Plaehn, VP of Audience Products at smartclip, including onboarding data sets, measurement and frequency capping. “Frequency capping also ties into the question of sustainability,” he adds, “because if we don’t manage to frequency cap effectively, we are exposing the same users to the exact same ads over and over again, and that leads to big amounts of media waste.” In this interview, Plähn explores the future of identity, examines smartclip’s approach to ID orchestration, and argues that privacy should be seen as an opportunity rather than a liability. Filmed at DMEXCO 2024 in Cologne.
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We’re gearing up for a remarkable Q4 this year. Watch Thomas Servatius, Co-CEO at smartclip, delve into the details of what we have in store for European broadcasters ⤵ https://lnkd.in/ee5qXKuz #adtech #identity #SSP
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Broadcasters and publishers: Take full control of your data privacy strategy with smartclip's advanced GDPR Cockpit. Our solution empowers you to differentiate ad-serving behaviour based on your specific requirements — enabling you to configure unique settings for each downstream partner. Learn more about how our GDPR Cockpit supports a privacy-first approach, with insights from Gloria Eichler, Chief Product Officer at smartclip ➡ https://lnkd.in/e82kSe5k #DataPrivacy #Adtech #GDPR
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Our Data Engineers have the following traits in common: ✅ They enjoy working with large amounts of data — we’re talking several TBs every day ✅ They love trying out new technologies ✅ They take a test-driven development approach ✅ They’re open source software enthusiasts If you also share some of these attributes, then you’ll fit right in. Learn more about our open “Data Engineer - TV Data” role and apply here ➡️ https://lnkd.in/gNFZtejh Not quite your cup of tea? Check out our other open positions ➡️ https://smartclip.tv/jobs/ #hiring #adtech #partofRTL #dataengineeringjobs #developerjobs
Data Engineer - TV Data (w/m/d) - smartclip Europe GmbH
careers.smartclip.tv
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🇩🇪 More background info about SSP Orchestration on smartx from ADZINE - MARKETING. TECH. MEDIA. ⤵ #adtech
smartclip holt Mitstreiter in die eigene Plattformumgebung, sodass hier nicht nur die DSPs, sondern auch die SSPs um das Inventar konkurrieren.
Smartclip schnürt Broadcastern und Publishern ein SSP-Paket
adzine.de
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#DMEXCO is in full swing and video advertising trends, the convergence of linear and digital TV, and #AdtechMadeInEurope have been some of the popular topics across sessions so far. At one of today’s panel sessions, Thomas Servatius, Co-CEO at smartclip, joined Thomas Peruzzi, Andrea Zenner, Bernd Hülsmann, and Kai Ladwig to discuss: ➡️ The latest developments in #CTV and #ATV and what’s to come ➡️ The transition of linear TV to digital ➡️ The goals and next steps of the collaboration between RTL Deutschland and ProSiebenSat.1 Media SE for full-stack adtech made in Europe ➡️ How this initiative addresses the needs of broadcasters and the buy-side alike ➡️ Where AI can — and where it can’t — advance #adtech to benefit the industry as a whole … and much more.
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#VideoweekCologne was certainly a great way to kick off our week of events 👏 Thank you Sebastian Busse, Marius Leichte, and Hossein Houssaini for the engaging chat about RTL Deutschland and ProSiebenSat.1 Media SE.1’s adtech collaboration and the future of video advertising in Europe. Want to hear more about #AdtechMadeInEurope? Don’t miss these DMEXCO - Digital Marketing Expo & Conference presentations: ➡ “CTV & ATV: What’s new, what’s next?” by Thomas Servatius, Co-CEO at smartclip, Thomas Peruzzi of Virtual Minds, Andrea Zenner of EssenceMediacom, Bernd Hülsmann of Wavemaker Germany, and Kai Ladwig of Visoon Video Impact GmbH & Co. KG on the Future TV stage at 10:50am tomorrow. ➡ “Tech Battle Royale: RTL Deutschland and ProSiebenSat.1 challenge US tech titans” by Ricarda Jebsen of Virtual Minds, Frank Vogel of Ad Alliance and Vincent Flood of VideoWeek on the Experience stage on Thursday, 19 September at 1:50pm. #adtech #TVadvertising
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Don’t forget to stop by DMEXCO - Digital Marketing Expo & Conference’s Future TV stage tomorrow to hear Thomas Servatius discuss what’s new and next for #CTV and #ATV. All details below 👇
Drop by DMEXCO - Digital Marketing Expo & Conference’s Future TV Stage to hear Thomas Servatius, Co-CEO at smartclip, discuss the next steps in RTL Deutschland and ProSiebenSat.1 Media SE’s adtech collaboration. 🗓 When: 18 September, at 10:50 AM During “CTV & ATV: What’s new, what’s next?,” Thomas will be joined by Thomas Peruzzi of Virtual Minds, Andrea Zenner of EssenceMediacom, Bernd Hülsmann of Wavemaker, and Kai Ladwig of Visoon Video Impact GmbH & Co. KG. #AdtechMadeInEurope #dmexco #adtech