SevenAccelerator

Knit anywhere, at anytime and with anyone – The World Wide Knit in Public Day 🧶🌍 This weekend, the World Wide Knit in Public Day took place. This special day isn't just about yarn and needles, it's about community, creativity, and sharing passion. The global event, founded in 2005, encourages knitters to come together in public spaces to break the stereotype of knitting as a solitary, indoor activity. It's a day to connect, create, and inspire! One #startup has recognized the creative and connecting potential of knitting also outside of this special day. We at #SevenAccelerator are happy to work with a portfolio partner known for its unique approach to knitting – OONIQUE. The company was founded in 2020 and since then is revolutionizing the #knitting world with its unique business model, offering customizable, high-quality knitting kits that cater to both beginners and seasoned pros. Their mission? To make knitting more accessible, personalized, and enjoyable for everyone. OONIQUE’s innovative approach allows customers to design their own knitting kits online, selecting their preferred size and color. This customization not only empowers knitters to create something truly unique but also ensures they have all the tools they need to succeed. Their kits come with detailed instructions and video tutorials, making it easy for anyone to pick up knitting, no matter their skill level. Moreover, the Munich-based start-up is dedicated to #sustainability. They source eco-friendly materials and promote mindful consumption, which aligns with the values of today’s environmentally conscious consumers. This commitment not only helps reduce waste but also supports ethical production practices. We have been working with OONIQUE since 2022. There have been a number of joint successes and milestones along the way. For example, OONIQUE’s TV campaign has boosted them to become one of the best-known online knitting/wool-companys. Recently, we converted our media investment in company shares and thereby took the next step in our shared journey. We’re looking forward to what’s yet to come! Boris Hardi, Johanna Jacob and the whole Oonique team, keep up the good work!

We are delighted to introduce our first SevenVentures Pitch Day 2024 jury member! 🎉 We are thrilled to welcome Alexandra Szarmach, Chief Human Resources Officer at flaconi, to our #PitchDay jury for the first time. Alexandra brings a wealth of experience from top brands like Sephora and Nestle Nespresso. At flaconi – one of ProSieben Sat.1 Group’s biggest and most successful shareholdings – she is responsible for developing a motivating and appreciative company culture for the more than 700 employees from over 60 nations. Her dedication to female empowerment and supporting young brands is truly inspiring. Welcome, Alexandra! We look forward to your insights at the New Com Summit on October 15th. (Applications open soon - stay tuned!) We interviewed Alexandra about her role and what she’s looking for from start-ups. 1. What is your connection to the #startup world? Are you yourself an investor, or simply passionate about developing young brands? As Chief Human Resources Officer, I am genuinely passionate about young talents. Our role as an e-commerce player is to support innovative ideas and young, ambitious entrepreneurs. On top of that I am always seeking ways to especially empower female talents and get connected with them. Either through mentoring, as their coach or just by encouraging them to keep on working on their projects. I have worked in different companies with a strong start-up flair & mindset and always loved the energy, hands-on mentality and high level of commitment from teams to push their idea to a blooming business. 2. What are you most looking forward to at SevenVentures Pitch Day 2024? Are there any current start-up trends or innovations that you are super excited about at the moment? I am very excited to meet the people behind the ideas and start-ups and to learn more about their journey and vision. Business wise, I am very interested in everything around AI. I would also love to see some female power on stage and in the finale. 3. What in your opinion marks out a successful start-up pitch? I am very curious to hear the story behind the start-ups, so that we can get to know the entrepreneurs and the persons behind, what drives them and why do they believe in their idea. I would love them to let us experience why they are so passionate and convinced about their idea, not just by numbers but also by sharing their vision and journey behind their company in a captivating way. My message to all participants: Get straight to the point & don't forget to enjoy the moment! 4. And lastly - what do you want to see from a Pitch Day winner? I wish to see a great mindset and commitment as well as a disruptive product that appeals to the customer. Thanks Alexandra! See you at SevenVentures Pitch Day on 15th October! #entrepreneurship #startups #venturecapital #pitchcompetition

A few days ago, our colleagues Christian and Michael attended #Cashwalk Munich. At this event, 28 hand-picked #startups met 55 top investors. This 1:2 ratio of start-ups to VCs assured high-quality pitches, discussions, networking, and partnership opportunities. At the pitch event, start-ups were able to present their ideas in four different categories: 💡Digital & Consumer Innovation 📈Business & Enterprise Tech  🌱Deep & Climate Tech 🩺Health   Each company had only 3 minutes to impress the jury, consisting of #VC experts, and secure early investments. Christian was part of the jury in the field “Digital & Consumer Innovation”. Alongside colleagues from HV Capital, Acton Capital, CK Venture Capital GmbH, and Wessel Management GmbH, among others, he got to see pitches from a range of exciting start-ups within this field. Our team was impressed by all the innovative ideas. Congratulations to the winner in the category "Digital & Consumer Innovation", Paul Pizzinini (Off). Furthermore, we really enjoyed the great conversations and discussions with founders and other investors next to the official pitches. We had a great time at Cashwalk! Thank you to our partner Start2 Group and especially to Andreas Keilhacker for getting us involved. We’re looking forward to the next edition in two weeks in Berlin. 🚀 📸: Cashwalk, Start2 Group

Meet Christian at Cashwalk! 🎉 On May 21 our Investment Manager Christian Meidl (geb. Pürzer) will be part of the jury at Start2 Group's Cashwalk #event in #Munich and once more in #Berlin on June 3! #Cashwalk by Start2 Group describes itself as the premier event for #startups and #investors that look for elite investment connections to accelerate their business success. As a unit of SevenVentures our aim is always to identify talented #founders and startups at an early stage and help them become category leaders in their respective market segments through our extensive media volume and operational support. We are the ideal sparring partner if it comes to develop #earlystage B2C enterprises with mass market-ready products and services in the DACH region. Cashwalk affords its participants exclusive access to a top selection of early-stage startups from their #ecosystem and a stage program of 30 pitches. Christian and we are looking forward a lot to seeing you there. Fellow investors can still apply here: https://lnkd.in/d8UHMkHS

📣 Spread the word: As SevenVentures already announced, you can also find us in Berlin and Alex and Pauli can’t wait to meet you there! 🎉 What’s happening? On 𝗠𝗮𝘆 𝟭𝟲, 𝟮𝟬𝟮𝟰 we’re hosting our first 𝗕𝗲𝗿𝗹𝗶𝗻 𝗢𝗳𝗳𝗶𝗰𝗲 𝗛𝗼𝘂𝗿 with our Investment Director Alexander Krauße and our Media Investment Associate Luca Pauline Paeschke. It’s an exclusive opportunity, where our two colleagues offer a 30-minute one-on-one consultation to #founders or CMOs of 10 selected #B2C #startups. 💌 Who’s invited? We encourage all start-ups to apply that meet the following criteria: • B2C/Consumer focus  • From Seed to Growth  • Active in DACH  • Ready for mass media 🙌🏼 How can I join? Follow the link in the first comment to pre-register and apply. If you and your start-up get selected, we will provide you with a time suggestion. 👉🏼 Sounds exciting? Then apply now and don’t miss out. We’re looking forward to meeting you and discussing your business and ideas.

Why were famous landmarks like the “Bremer Stadtmusikanten” recently wrapped in paper? Why should you take your time and spend a few seconds longer when buying #chocolate in the supermarket? And what does the chocolate of today need? 🍫 nucao has the answer to all those questions: The Leipzig-based #startup just launched four new chocolate bars in the flavors Roasted Hazelnut Butter, Almond Butter & Sea Salt, Salted Caramel and Crisp & Crunch. We are excited that those new products not only taste absolutely delicious, but also that nucao developed them together with REWE Group and Naturland Zeichen GmbH using only vegan ingredients and fairtrade cacao from agroforestry (an ecologically sustainable cultivation method which not only protects the soil and rainforest, but also diversifies the farmers' sources of income and stabilizes the cocoa harvest against the effects of climate change). All four bars are Naturland-certified and now can be found in Rewe and dm stores. So, next time you want to treat yourself, consider buying a chocolate that is tasty, fair, and vegan. 🤩 nucao's commitment to #sustainability does not stop at their chocolate, though. The packaging consists of paper reducing its ecological footprint about 8 times compared to standard plastic and aluminum foil packaging. To raise awareness of this innovation in the supermarket shelves nucao and Scholz & Friends decided to wrap well-known German landmarks and everyday items in paper in the course of a large-scale guerilla marketing gig on Instagram and TikTok. We are very happy for our portfolio partner given their latest #milestones and are proud to have been part of their successful journey since last year, when we started to support them with campaigns on our channels after a first media deal. Maybe we'll treat ourselves to a little chocolate tasting to celebrate. 🤔😍

𝐈𝐭 𝐢𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐃𝐚𝐲 – 𝐥𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐠𝐞𝐧𝐝𝐞𝐫 𝐝𝐚𝐭𝐚 𝐠𝐚𝐩 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐦𝐲𝐛𝐚𝐜𝐬!♀️💪🏼 On this important day, we want to celebrate the achievements of #women and underline the significance of #genderequality. However, equality cannot always mean equal treatment. Because what sounds like a solution for gender discrimination can actually turn out dangerous. Men and women are physically different, and these differences need to be acknowledged, especially in #science and medical #treatment. For example, women often show different symptoms when having a heart attack than men, which can lead to a late diagnosis. Furthermore, the dosing of medications is often based on studies with male participants, however, due to differences in physique and hormones, the dosage would need to be adjusted. Otherwise, the medication is not/less helpful for many women or, in the worst case, can put them at risk. Even in times of artificial intelligence, we don’t seem to solve the problem known as the gender data gap: GEO reported that AI used to diagnose breast cancer is less accurate for women as it was trained with data based on men. The good news is the #awareness of the gender data gap and its consequences is growing in politics and business, and there are more and more actions taken to close it. mybacs – a Munich-based #startup we have been invested in since 2021 – not only knows about the differences between female and male bodies and their respective health but also takes action to support both of them specifically. mybacs offers high-quality and clinically tested #supplements that positively influence the microbiome through the power of microorganisms. In a nutshell: By achieving a balanced intestinal flora, our digestion, metabolism, mental wellbeing, sleep, immune system, skin, and cardiovascular system can be improved. 🔦 Spotlight on women’s #health Next to the Dailybacs particularly for women, mybacs also offers special supplements for #PMS relief. In addition, the company raises awareness of topics like hormonal (im)balance, different phases of the female cycle, and PMS to assure that those topics are not taboo. There is even a Healthy Guide just about women, focusing on the superpowers of the female body and giving tips on what to eat in which phase of the female cycle. If you are curious and want to get informed, you can find the articles, guides, and products here (in German): 🦸🏼♀️ Healthy Guide Special Edition – Women: https://lnkd.in/dPdK8Gmg 🦸🏻♀️ Dailybacs Women: https://lnkd.in/d7c7Mmd6 🦸🏾♀️ PMS Relief: https://lnkd.in/dQJNnsUw We at SevenAccelerator are proud to support mybacs on their important mission to spread health and awareness in society. 

💸 📺 “𝗕𝗼𝘆𝘀… 𝘄𝗵𝗼 𝘀𝘁𝗶𝗹𝗹 𝗻𝗲𝗲𝗱𝘀 𝗮 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴?” – #𝗧𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗧𝗩 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝘁𝗼𝗱𝗮𝘆 Earlier this year, we announced our initial media deal with Timeless Investments. With this investment, the #SevenAccelerator serves as a catalyst for #innovation topics and helps the Berlin-based #startup founded by Malte Häusler and Andreas Joebges and Jan Karnath to consolidate their leading position in the industry. The TV spot is now running on several ProSiebenSat.1 Media SE TV channels as part of a larger campaign being completed by podcast native and influencer advertising. It shows with a little twinkle in the eye that no one needs shady investment coaches today: With the Timeless app, everyone can invest in #collectibles like art, shoes or old timers from EUR 50 per share via the digital platform using #blockchain technology. 👀 Are you curious to see how the three campaign protagonists react to Timeless’ innovative way of investing? Then check out the new spot: 

𝗥𝗼𝘀𝗲𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗹𝗼𝘃𝗲 – 𝗿𝗲𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻𝗳𝗶𝗻𝗶𝘁𝗲 Happy #Valentine’s Day! ❤️ What if there was a present that said, “I don’t only love you on this special day, but on every single one to come”? Sarah Zergaw and Paolo Oliva, founders of EMMIE GRAY, offer exactly that: their hand-made arrangements and bouquets of real, high-quality eternal flowers stay fresh and beautiful for years, making them the perfect everyday reminder of the Valentine’s spirit. For the day of love, EMMIE GRAY even designed special gift sets to spread a little extra romance. 🌹 On this occasion, we are happy to announce our own relationship update. With a follow-on #investment #SevenAccelerator prolongs the collaboration with the Düsseldorf-based #startup. From January to June, the EMMIE GRAY’s spots will run on ProSiebenSat.1 Media SE’s channels and platforms. We are looking forward to continuing the good work. Real flowery prospects! 💐

🔦 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗻 𝗔𝗻𝗴𝗶𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 #SevenAccelerator As part of ProSiebenSat.1 Media SE's employee introduction series, our Senior Investment Associate Angie was introduced on behalf of the SevenAccelerator. She explained how we #TurnSmallBrandsIntoGreatGrowth. 📈 Thanks for the insights, Angie. Great to have you in the team. ❤️