✨ Our New eBook on TikTok for App Marketing is Out! 📢✨ Hey app developers and marketers, get ready to unlock the secrets of TikTok for your app's success! We're beyond excited to unveil our latest eBook: "Mastering TikTok for App Promotion: A Comprehensive Guide for Marketers" 💖 🔍 Did You Know? ❗ TikTok users spend an average of 52 minutes daily on the app. ❗ 90% of TikTok users access the app daily. ❗ TikTok is available in over 150 countries, making it a global marketing powerhouse. 📘 What's Inside? 🔹 The game-changing role of TikTok in app marketing 🔹 Proven strategies to craft compelling TikTok ads 🔹 Tips on using TikTok's powerful ad formats 🔹 Real-life case studies and success stories from REPLUG 🔹 Exclusive stats and actionable tips to skyrocket your app's visibility ...also a special surprise section 👀 The battle of the platforms: TikTok vs. Instagram 🤺 A massive THANK YOU to Gessica Bicego from Paired, Manuel Mainetti from PhotoSì, and Polina Baeva from Apptica for their amazing contributions! Your insights have made this eBook truly exceptional. 🎉 🙌 🔗 Download now: https://lnkd.in/dvQTjT7G Don't miss this chance to make the most of TikTok for marketing! 📲 Let's make your app a TikTok sensation. 😉 #appmarketing #mobilemarketing #tiktokmarketing #appgrowth #appsuccess #ebook #appdevelopers #marketers #tiktok #tiktokads #tiktokebook #tiktokapps
REPLUG - App Marketing Experts
Werbedienstleistungen
Berlin, Berlin 2.455 Follower:innen
We help mobile companies navigate the app marketing mess.
Info
REPLUG is a Berlin-based 360° app marketing consulting agency, founded in 2020 by two AdTech veterans, Luca Mastrorocco and Lorenzo Rossi. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: 1. Growth Consulting - Definition of mobile & app marketing activities and strategies. 2. Performance Marketing - User acquisition on fraud-free channels, such as: Facebook, Google, Apple Search Ads, Twitter, Snap and TikTok, in full transparency. 3. App Store Optimization - Keyword Optimization strategy to improve the organic visibility of mobile apps while ensuring that the visual part yield better CTR and CVR. 4. Mobile CRM & Retention - Retention and engagement strategies to increase the value gained from the existing audience, through push notifications, in-app messages, and emails. 5. Martech Infrastructure - Identification and implementation of the right SDKs to support growth activities. 6. Creative Studio - Creation of performance-based assets, static, GIF, Video and animation to engage audience in the right way. REPLUG has been recognized as a leading international app marketing consulting agency. We received the following awards: 1. Top mobile app marketing companies in 2021 by Business of Apps 2. Finalist for the best TikTok campaign in 2020 at App Growth Awards 3. Winner of the best retention and CRM campaign in 2021 at App Growth Awards 4. Winner of the best-integrated marketing campaign mobile in 2021 at Web Excellence Awards We don't just help you navigate the app marketing mess, WE ARE YOUR EXTRA TEAM MEMBER!
- Website
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https://rplg.io
Externer Link zu REPLUG - App Marketing Experts
- Branche
- Werbedienstleistungen
- Größe
- 2–10 Beschäftigte
- Hauptsitz
- Berlin, Berlin
- Art
- Privatunternehmen
- Gegründet
- 2020
- Spezialgebiete
- Performance Marketing, Mobile Marketing, Mobile Advertising, CRM, Growth Strategy, Tracking & Attribution, Paid Social, Native Advertising, Mobile CRM, Retention, App Store Optimization, ASO, Apple Search Ads, Mobile CRM, App Marketing, AdTech, Mobile Tracking, Mobile Attribution, Digital Consulting, Creative Strategy, Creative & Content und Mobile Growth Strategy
Orte
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Primär
Oranienburger Straße
23
Berlin, Berlin 10178, DE
Beschäftigte von REPLUG - App Marketing Experts
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Luca Mastrorocco
Unlocking Mobile App Growth Success @REPLUG through Paid Acquisition, App Store Optimization & Retention Strategies
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Lorenzo Rossi
Helping Mobile Apps Scale their Growth as Co-founder at REPLUG | 10 Years of experience in App Marketing, Paid User Acquisition, Retention, and App…
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Simona Rubanaite
App Store Optimization, Mobile Marketing
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Denis Otrjachnin
Helping Mobile Apps Scale as a Mobile Marketing Manager at REPLUG | Mobile App Marketing, Paid User Acquisition, and App Growth strategies
Updates
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🍂 September highlights are here.. 🍂 As we enter Q4, the stakes are higher, and the opportunities are even bigger! Whether you're prepping for Black Friday or refining your app's marketing strategy, we’ve got you covered with the latest insights and expert tips to close out the year strong. 📌 Here’s what you can’t miss: 🎙️ Our co-founder, Lorenzo Rossi, joined John Koetsier from Singular to discuss 8 common mistakes in paid user acquisition—make sure you're not making them. 📚 Fresh articles on Q4 strategies, OEM marketing, and tips for marketing small shopping apps to keep you ahead of the curve. 🔥 Insights into dominating your app's ASO for different business sizes. With the busiest months just around the corner, it's time to get strategic and maximize your results. 👉 Ready to crush Q4? Dive into the highlights, and let’s make these final months count! Need help with app marketing? We are one click away: https://lnkd.in/dTyve8iA #appmarketing #mobilemrketing #apps #OEM #appstoreoptimization #shoppingapps #Q4ready #MMP #useracquisition #REPLUG
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REPLUG - App Marketing Experts hat dies direkt geteilt
EASY BUTTON: everyone wants an easy button. But there's no free lunch in advertising. You can go with Advantage . You can go with Google App Campaigns. You can let your ad network set targeting, audience, reach. And sometimes that's amazing. But sometimes it's spectacularly wrong, and it costs you a lot of money and ton of missed opportunities. Last Growth Masterminds we had Lorenzo Rossi from REPLUG - App Marketing Experts on to chat. He shared the top 8 massive mistakes he sees app marketers make again and again and again. Here's just 1 of them: do your own homework. Make sure you Meta and Google campaigns (and all your other campaigns with other partners) are set up right to deliver what you need. Yeah, it's a bit more work. Also yeah, it pays big dividends.
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Creating a fantastic game is just the start – but how do you ensure it reaches the players who will love it most..? Lorenzo Rossi's guide dives into mobile game marketing with straightforward strategies that work for any mobile game. No fluff, just real talk. 🎮 ✅ Understand your audience – from casual gamers to hardcore strategists ✅ Master pre-launch hype – teasers, influencer collabs, and sneak peeks ✅ Balance paid and organic growth – the key to long-term success 💡 Ready to level up your game marketing? Read the complete guide and take your game to the next level 👉 https://lnkd.in/eRVgsipa Need expert help with paid user acquisition? 👇 Contact REPLUG today and let us help you scale your game with targeted campaigns that drive actual results 👉 https://lnkd.in/dd3uift2 #mobilegaming #mobilegames #gamingapps #useracquisition #apps #appgrowth #appmarketing #mobileapps #mobilemarketing #REPLUG
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🎙️ Our co-founder, Lorenzo Rossi, was featured on Singular's podcast! 🎉 👇 Ever wondered what mistakes could be holding back your paid user acquisition efforts? 🤔 Lorenzo sat down with John Koetsier from Singular to discuss the 8 most common mistakes we’ve spotted at REPLUG after countless audits and working with clients across various industries. We've seen it all, from tracking errors to misallocated budgets—and we’re here to help you avoid them! 🔥 A huge thanks to John and the team at Singular for having us on the podcast. Want to know more? Check out the full podcast on YouTube and dive into Singular's article, which breaks it all down. 👇 🔗 Video: https://lnkd.in/dWei-FAj 🔗 Article: https://lnkd.in/ddTmmKjG 👉 Don’t miss this one! #appmarketing #useracquisition #mobilegrowth #podcastalert #REPLUG #Singular #MMP #mobilemarketing #apps
8 biggest mistakes in paid user acquisition
https://www.youtube.com/
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REPLUG - App Marketing Experts hat dies direkt geteilt
Helping Mobile Apps Scale their Growth as Co-founder at REPLUG | 10 Years of experience in App Marketing, Paid User Acquisition, Retention, and App Growth strategies
Last week, I had a fun, no-BS conversation with John Koetsier from Singular, during which I broke down some of the most common mistakes we see in Paid User Acquisition at REPLUG - App Marketing Experts. Here’s a quick recap: 1️⃣ No MMP (or not setting your MMP up properly) 2️⃣ Sloppy targeting, especially on Meta 3️⃣ Over-reliance on Apple Search Ads 4️⃣ Ignoring iOS in favor of Android 5️⃣ Using a one-size-fits-all creative strategy 6️⃣ Lack of a holistic marketing strategy 7️⃣ Focusing on the wrong KPIs 8️⃣ Sticking to the absolute basics of paid user acquisition As usual, I got a little emotional—especially about points 1 and 3 😂 But seriously, how can you expect to scale mobile paid user acquisition when you're using the same creative across all platforms and placements? Big thanks to John and the team at Singular for having me! PS: The Singular team also put together a fantastic meme version of the episode—check it out here: https://lnkd.in/egC97UND Enjoy the episode and let me know what other massive mistakes you’ve seen in app marketing in 2024... I’ll be happy to add them to the horror collection 🫣 #MobileMarketing #UserAcquisition #AppMarketing #PaidUA #DigitalMarketing #GrowthMarketing
8 biggest mistakes in paid user acquisition
https://www.youtube.com/
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REPLUG - App Marketing Experts hat dies direkt geteilt
😀 Top 8 massive mistakes in paid user acquisition ... MEME EDITION 😀 1. No MMP (and not setting your MMP up properly 2. Sloppy targeting, especially on Meta 3. Over-reliance on Apple Search Ads 4. Ignoring iOS in favor of Android 5. Using a 1-size-fits-all creative strategy 6. Lack of a holistic marketing strategy 7. Focusing on the wrong KPIs 8. Sticking to the basic basics of paid user acquisition We recently had REPLUG - App Marketing Experts co-founder Lorenzo Rossi on Growth Masterminds with John Koetsier. The topic: the 8 biggest mistakes in paid UA. It was fun. It was epic. It was insightful. This is a very brief summary, of course. Check out all the details in our blog post and in the Growth Masterminds podcast!
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Struggling to grow your app? Numbers don't add up? Here’s why your tracking might be holding you back...❌ 📉 Did you know? Apps that don’t track their campaigns correctly see up to 40% of their marketing budget wasted on ineffective ads! Without accurate tracking, you’re flying blind—unable to measure what’s working, where to invest, or how to scale. And in 2024 (soon 2025), you can’t afford to let data slip through the cracks. 🔑 The solution? A fully optimized Mobile Measurement Partner (MMP) setup that ensures every campaign is tracked to perfection. That’s where REPLUG’s Ultimate Checklist to Tracking & MMP Setup comes in. 👇 We’ve created a step-by-step guide to ensure your MMP is set up for success so you can confidently measure and grow your app’s marketing efforts. 📚 What’s inside? ✅ General MMP Setup Essentials ✅ Events Tracking ✅ iOS 14 Tracking Capabilities ✅ Channel Integrations ✅ Third-Party Tools Setup ✅ Testing for Accuracy Apps that use proper tracking methods see up to a 30% increase in user retention and ROAS. Optimize your MMP today and ensure your app’s growth path is on track. 📈 👉 Get your free checklist and start tracking without mistakes: [https://lnkd.in/dm_jEeXc] 🚀 Need support? At REPLUG, we simplify mobile attribution with our MMP & SKAN 4.0 audit services, ensuring data accuracy and optimizing your performance, even with recent privacy changes. Contact us to ensure your app’s marketing budget is spent where it matters: [https://lnkd.in/dbkUsDEC] #appmarketing #MMP #tracking #attribution #mobilegrowth #REPLUG #mobilemeasurementpartner #adjust #singular #appsflyer #mobilemarketing #apps #ebook
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Is your app feeling suffocated in app stores? Let data-driven decisions be your light in the dark... 😉 🔍 Did you know? Apps that optimize their store listings through A/B testing see up to 30% higher conversion rates! Our article explains how ASO A/B Testing can boost your app's discoverability and user acquisition on iOS and Android. 📲 Here’s what you’ll learn: ✔️ Proven A/B testing strategies for app icons, screenshots, and more. ✔️ How to experiment with new ideas and optimize conversions. ✔️ Insights into creating a seamless user experience that drives results. 💡 Need help with your app's visibility and conversions? Contact our ASO experts at REPLUG and discover how we help apps like yours achieve real growth. 👇 Let’s start optimizing together: https://lnkd.in/dXGWUKCH 👉 Read the full article and learn about the details of A/B testing: https://lnkd.in/dkZRj6A6 #aso #appstoreoptimization #abtesting #appstore #googleplay #ios #android #apps #appmarketing #mobilemarketing
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Small and new shopping apps: are you making the best out of social media..? 🛍️ With millions of users scrolling Instagram, TikTok, and Facebook daily, small shopping apps have a great opportunity to boost visibility, build loyalty, and drive actual sales. But are you using social media to its full potential? ✨ What’s Inside? ✅ Traditional tactics to promote your app (SEO & ASO tips included!). ✅ Why social media marketing is a must-have for small apps. ✅ The power of influencer collaborations and UGC for authentic growth. ✅ Key platforms: Instagram, TikTok, Facebook—where should you be? Curious? Check out the full article and slideshow—let’s turn your app into a sales machine 👉 https://lnkd.in/dFpt5sDM REPLUG specializes in paid user acquisition on Instagram, TikTok, and Facebook. Our tailored strategies help you reach high-intent users, increase app installs, and maximize ROI. 🔑 Contact us today to see actual results: https://lnkd.in/dd3uift2 #appmarketing #socialmediastrategy #shoppingapps #REPLUG #mobilegrowth #mobilemarketing #socialmediamarketing #tiktok #instagram #facebook #shoppingappmarketing #apps