Quantcast

Google’s latest uncertainty regarding cookie deprecation is yet another reminder that we need to focus on what really matters: how to drive performance with measurable outcomes, with or without cookies. In a new Forbes article, Quantcast Chief Technology Officer Peter Day explains why it’s important for advertisers to think beyond the cookie and close the addressability gap by embracing multiple data sources, automation, effective measurement, and by finding the right balance between precision and cost. Read Peter’s full analysis of how advertisers can find success in this new era of digital advertising: https://lnkd.in/gZ5cc63a

Last Thursday AM the Quantcast NA interns had a fireside chat with our CEO Konrad Feldman and CTO Peter Day. Rounding out the day, the interns went to a San Francisco Giants game! Despite their loss to the Blue Jays, it was a great day of learning and fun! #ai #interns #openinternet #adtech

Big news: The G2 community of experts has named Quantcast a leader in the DSP category for Display Advertising Software! We're proud and thankful that our customers trust us to meet their needs: ✅ Omnichannel approach to plan, activate, and measure campaigns with AI insights and real-time data ✅ Comprehensive cookieless solutions ✅ Ease of use via simplified campaign management Learn more from G2 verified Quantcast users who are already winning with us, and book a demo (or just sign up and get started on your own) today: https://lnkd.in/e6Bs2bcx

Why are the #PMWAwards important? Find out below from some of our expert judges - Nisha Ridout (Quantcast), Odhran C. (TikTok), Mihaela Mateescu (smol )👏 In performance marketing, every click and conversation counts. Let's celebrate those whose dedication drives our industry forward. Whether you've launched a standout campaign, introduced a new product, or want to highlight exceptional talent, there's a category for you! ➡ https://lnkd.in/eeXqF5Cm #performancemarketing #growthmarketing #leadgeneration

To celebrate Pride Month, our Toronto office threw the coolest drag trivia night the industry has ever experienced before. We had 14 teams across all agencies show off their trivia skills to see who could be crowned our Q for Quiz winner. 🌈 🏳️🌈 #HappyPride #Pride2024 #QforQuiz

The Future of Media Is NOW! Amazing conversation with Canvas Worldwide CEO Paul Woolmington, USA TODAY's Kelly Andresen, Attain's Vlad Strelsov and Quantcast's Alexis Wrightson. Thanks for hosting, Brand Innovators! #CannesLions2024

Exploring the future of media on the first day of our Marketing Leadership #BISummit, held during the Cannes Lions International Festival of Creativity from June 17-20th, were industry leaders USA TODAY’s Kelly Andresen, Attain’s Vlad Strelsov, and Quantcast’s Alexis Wrightson! Moderated by Canvas Worldwide’s Paul Woolmington, this session delved into emerging trends and forecasts for 2024, offering valuable insights into the evolving media landscape. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #ShowcaseStage #ArmaniCaffe #Day1 #USAToday #Attain #Quantcast #CanvasWorldwide #FutureofMedia

Download 𝗈𝗎𝗋 𝗙𝗥𝗘𝗘 𝟮𝟬𝟮𝟰 Programmatic Pioneers Summit 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗍𝗈 𝗅𝖾𝖺𝗋𝗇 𝗐𝗁𝖺𝗍 𝗍𝗁𝖾 𝗉𝗋𝖾𝗌𝖾𝗇𝗍 𝖺𝗇𝖽 𝖿𝗎𝗍𝗎𝗋𝖾 𝗈𝖿 𝗈𝗎𝗋 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝗅𝗈𝗈𝗄 𝗅𝗂𝗄𝖾 🤓 https://lnkd.in/dmq2c9Aw In Q1 of 2024, WBR Insights surveyed 𝟭𝟬𝟬 𝗛𝗲𝗮𝗱𝘀 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 and similar senior executives from brands across Europe, these are some of our 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 🤖 80% of respondents to our survey are planning to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗔𝗜 to help replace cookies 🍪 Most respondents (53%) highlighted 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 when implementing AI solutions as a response to the impending removal of third-party cookies 📈 Respondents identified 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 as the area with the greatest potential impact 🌿 A massive 83% of respondents are increasing their focus on 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰, while none have indicated a decrease 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄! ➡️ https://lnkd.in/dmq2c9Aw Thank you to our report's sponsor, Quantcast

Quantcast is making its mark in the real world. Have you seen us out and about? Capture the moment, post your photo on LinkedIn, and tag #Quantcast to win some great prizes. We can't wait to see your snapshots!

Flip the switch from cookies to cookieless. Exceptional performance in #cookieless enviroments. It's a no-brainer to flip the switch. See how you can make the switch today at www.quantcast.com #AI #AdTech #DSP #Omnichannel