Pandata GmbH

🚀DMEXCO - Digital Marketing Expo & Conference is just around the corner! Our Managing Partner, Marco, and our colleague Fine will be there to chat and catch up on the latest in #DigitalMarketing, #Data, and #AI. 💬✨We’re excited to share insights and explore new ideas with fellow innovators. Looking forward to connecting with you! #DMEXCO2024 #TechInnovation #MarTech

🔍 𝗖𝗹𝗮𝘂𝗱𝗲'𝘀 𝗦𝘆𝘀𝘁𝗲𝗺 𝗣𝗿𝗼𝗺𝗽𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱! #Anthropic has just pulled back the curtain on Claude's system prompts, giving us a fascinating peek into what makes this #AI assistant tick. 🧠💡 While the model is crucial for performance, system prompts offer valuable clues as to why #Claude might behave differently - and in some cases outperform - other AI models like #ChatGPT. Here are some key insights that caught our eyes: 1️⃣ 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝘀 𝗸𝗲𝘆: Claude is prompted to avoid unnecessary apologies, leading to a more assured tone. 2️⃣ 𝗦𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴: For complex tasks, Claude is encouraged to break down its reasoning process. This approach is specifically important in areas like math and logic where LLMs usually struggle the most. 3️⃣ 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀: Unlike ChatGPT, Claude relies only on its built-in knowledge without using external tools or real-time data. ✨ This highlights that while the underlying model is essential, the way we guide and instruct it will heavily influence its behavior. For those eager to dive deeper, you can explore Claude's full system prompts here: https://lnkd.in/gsp2fsgE 🗨 Do you prefer Claude over ChatGPT? If so, for what usage do you find it better, and why? #ArtificialIntelligence #SystemPrompts #TechInsights #LLM

🚀 We’re thrilled to see our data experts, Fine and Adam, taking the stage at the upcoming #eCommerce #Tech Forum on September 23rd, organized by foobar Agency! In their #workshop they’ll be diving into the essentials of Customer Data Platforms (#CDP) and how data can transform the #CustomerExperience. 👀 Curious about which #KPIs matter most and how to measure success? Or how to leverage your data for a top-notch Customer Experience? Feel free to reach out to us!

🚀 Google has introduced 𝑭𝒊𝒓𝒔𝒕-𝑷𝒂𝒓𝒕𝒚 𝑴𝒐𝒅𝒆 (𝑭𝑷𝑴) for Google Tags, currently in public beta, aimed at enhancing data collection by operating within a first-party, same-origin context. https://lnkd.in/eNzgavqv 🔍 𝗛𝗼𝘄 𝗶𝘁 𝗪𝗼𝗿𝗸𝘀: FPM routes requests to a subfolder on your website (e.g., /metrics), which then forwards these requests to Google's servers, and returns the response back to the browser. This allows for a stricter content security policy and potentially enhances compliance with privacy regulations. 💡 𝗢𝘂𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: We see potential in FPM but also recognize the challenges. Implementing FPM requires specific website infrastructure, making it a complex and potentially costly endeavor for many businesses. Another solid solution can be 𝑺𝒆𝒓𝒗𝒆𝒓-𝑺𝒊𝒅𝒆 𝑻𝒂𝒈𝒈𝒊𝒏𝒈, which has already been available in Google Tag Manager (GTM) for some time. We advocate for server-side tagging, as it allows Google dependencies to be loaded from your server, offering similar benefits to FPM while providing better data control and requiring less infrastructure prerequisites. https://lnkd.in/eWGXdxCk 🔧 𝗪𝗵𝘆 𝗦𝗲𝗿𝘃𝗲𝗿-𝗦𝗶𝗱𝗲 𝗚𝗧𝗠? 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗮𝘁𝗮 𝗰𝗼𝗻𝘁𝗿𝗼𝗹: Offers significant control over data flow and privacy compliance. 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Like FPM, it supports seamless data collection, ensuring reliable access even in times of ad blockers and browsing restrictions. 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁: Allows to customize and transform data before sending it to third-party services. 𝗦𝗲𝘁𝘂𝗽 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Fewer infrastructure requirements compared to FPM and can be implemented on any website. This might also lead to improved website performance. 👥 ✨ Our team is experienced in setting up and managing server-side GTM to streamline your data collection while maintaining compliance and enhancing data quality. Ready to optimize your data strategy? Let’s talk! #DataAnalytics #GTM #FirstPartyMode #ServerSideTracking  #PrivacyCompliance #DataConsulting

🌟 𝐅𝐫𝐨𝐦 𝐒𝐮𝐦𝐦𝐞𝐫 𝐒𝐚𝐥𝐚𝐝𝐬 𝐭𝐨 𝐀𝐈 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐒𝐧𝐚𝐜𝐤𝐬 𝐄𝐯𝐞𝐧𝐭 🌟 We had an incredible evening at our first exclusive 𝐃𝐚𝐭𝐚 𝐒𝐧𝐚𝐜𝐤𝐬 event, where tech enthusiasts and food lovers came together at our office for a unique experience. 🍴 𝐂𝐮𝐥𝐢𝐧𝐚𝐫𝐲 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐛𝐲 𝐂𝐡𝐞𝐟 𝐉𝐨𝐬𝐡 👨🍳 Our amazing office chef, Josh, hosted an engaging cooking class on fresh summer salads. We not only got to learn new culinary skills but also enjoyed the delicious creations. The live workshop was a hit, and for those who couldn't attend in person, we streamed it live on our Instagram page: https://lnkd.in/dTnj2KNZ 💡 𝐀𝐈-𝐑𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐛𝐲 𝐕𝐚𝐧𝐞𝐬𝐬𝐚 🚀 Another highlight of the evening was an insightful discussion on AI-readiness by our Architecture Lead, Vanessa. She explored the critical role of different data types and emphasized the significance of their quality: 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐛𝐞 𝐚𝐧𝐚𝐥𝐲𝐳𝐞𝐝: The data intended for AI applications must be of high quality to ensure accurate interpretation and effective use by the AI model. 𝐏𝐫𝐨𝐦𝐩𝐭 𝐃𝐚𝐭𝐚: Essential for providing precise and accurate instructions to a language model (LLM). 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐃𝐚𝐭𝐚: The foundation of any AI tool, demanding high quality to achieve optimal performance. Her talk sparked a lively discussion among the attendees, enhancing everyone's understanding of AI and data quality. 🌅 𝐑𝐨𝐨𝐟𝐭𝐨𝐩 𝐓𝐞𝐫𝐫𝐚𝐜𝐞 𝐅𝐢𝐧𝐚𝐥𝐞 🥗🍹 We concluded the evening on our rooftop terrace, enjoying the beautiful sunset, the summer salads prepared by Josh, and refreshing drinks. It was a perfect end to an inspiring and fun-filled event. A big thank you to everyone who joined us and made the evening special. We are already looking forward to the next event! Stay tuned for more exciting tech and culinary adventures. Ekaterina Petrakova Benjamin Dageroth Lesya Trepte Kevin Filz Michael Küpper Fabian Kittmann Alice Greschkow Enrico Bach Martin Virtel Owen O'Brien Ramona Kasper Oliver Feller Peter von Knobloch #DataSnacks #TechMeetsTaste #AIReadiness #AI #Data #CookingClass #OfficeEvents #SummerSalads

🤖 𝗧𝗲𝗰𝗵 𝗺𝗲𝗲𝘁𝘀 𝗧𝗮𝘀𝘁𝗲 🥗 : Tomorrow it's time for our first exclusive 𝗗𝗮𝘁𝗮 𝗦𝗻𝗮𝗰𝗸𝘀 event, during which our incredible office chef Josh will be hosting a 𝗰𝗼𝗼𝗸𝗶𝗻𝗴 𝗰𝗹𝗮𝘀𝘀 𝗼𝗻 𝗳𝗿𝗲𝘀𝗵 𝘀𝘂𝗺𝗺𝗲𝗿 𝘀𝗮𝗹𝗮𝗱𝘀. And guess what? You can all participate. 🚀👨🍳 After the first live workshop on "how to make food taste better" was so well-received online, we'll also stream this one live on our instagram page! 📆 Mark 𝟭𝟴:𝟬𝟬-𝟭𝟴:𝟰𝟱 in your calendars tomorrow and join the fun via https://lnkd.in/dTnj2KNZ. 📺

We’re thrilled to see our team engaging in #Events like the eCommerce Tech Forum hosted by foobar Agency! 🌟 Fine recently shared her thoughts on the exciting interplay between #eCommerce, #Tech and #Data, especially highlighting the impact of data-driven #Salesbots. Check out her insights below! #AI #Networking #TeamHighlights

✨ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗘𝗨 𝗔𝗜 𝗔𝗰𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿! ✨ A huge thanks to Adam and everyone who joined our #Webinar two weeks ago! We had an enlightening discussion on the new regulations that will begin impacting organizations and sectors over the next 6 to 36 months. ▶️ 𝗠𝗶𝘀𝘀𝗲𝗱 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿? No worries! Comment below or reach out to our colleague Fine to receive the full recording and catch up on the #EUAIAct discussion. One crucial aspect we covered is the differentiation between deployers and providers of #AI systems, which dictates the specific obligations they must fulfill. How clear are these definitions and the risk classifications in the Act to you? #AIRegulations #AICompliance

🚀 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗛𝗥 𝘄𝗶𝘁𝗵 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 🚀 Our People & Culture Lead Hannah recently visited the EMBRACE #EF24. She returned with many new insights and one major conclusion: 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗔𝗜 𝗶𝗻𝘁𝗼 𝗛𝗥 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 is no longer a futuristic concept, it is a reality that is already boosting the success of many companies! Countless captivating talks and panels underscored 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻𝘁𝗼  #TalentAcquisition: Susanne Woyke & Kerstin Minderlein took us on their journey to informed decision making, while Marcel Rütten & Tim Verhoeven shared their #RecruitingAnalytics Best Practices. Bringing in our vast experience, 𝘄𝗲 𝗰𝗮𝗻 𝗮𝘀𝘀𝗶𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗮𝗻𝘆 𝗸𝗲𝘆 𝗮𝗿𝗲𝗮𝘀 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮. Here are just two examples: 🔎 #WebAnalytics: Making sure you track the right parameters in order to understand and evaluate your applicants behaviour on different platforms. 📊 #DataInsights: Combining data from different sources and turning it into actionable insights, enabling you to inform and convince decision makers confidently. In what stage of your journey towards data-driven TA are you currently? Let us know in the comments 💬❓⬇️

Exciting news! Our Managing Partner, Marco, will be attending #K52024 next week. Join him for insightful discussions on the latest trends in e-commerce, data, and AI. See you there! 🙂 #Conference #Ecommerce #Retail  #Networking #AI #Data