Panasonic Europe

In today's dynamic global marketplace, brand awareness is essential, especially among the younger generation.🌐   But building that awareness isn't just about visibility, it's about creating lasting connections.🤝   Our goal is to be consistent in our stories, language, visual design, and how we measure impact. We are dedicated to ensuring the quality of creative, credibility of content, and that our messages are showing up in the right places.   A survey from 2021 found that Panasonic's brand awareness among people in their 20s is declining, both in Japan and in some overseas regions. This shift means that young people have grown up with fewer Panasonic products in their homes, so they're more likely to know Panasonic for our work in EV batteries and our overall commitment to sustainability in the face of the climate crisis - an issue at the forefront of Gen Z and Millennials' minds.🧠💡   Our international team recently met to discuss branding and brand awareness among Gen Z and gave us some insights into connecting with the younger generation.   Read the full article here* 👉 https://lnkd.in/eHgY3Tzm   #PanasonicEurope #GenZ #Brand #Awareness #Storytelling #YoungGeneration #Insights #Millennials   *This article is available in Chinese, German, and French by machine translation. Click the green language switcher on the top. Dorotea H. Jerry Rizzo Mary Koh Pooja Garg Khan Caio Marques

Join us in moving! We promise you won't regret it.👯🕺 With the Olympic Games Paris 2024 just around the corner, get moving with us and submit your favorite celebratory moves for the Olympians to see. Your moves can be anything you like - just get your body moving! Panasonic, a proud Worldwide Partner of the Olympic Games since 1987 and the Paralympic Games since 2014, continues to share this passion globally.🌎 Start now #letsmove! https://lnkd.in/dxAwKRXC #letsmove #olympicday #panasonic #teampanasonic

How can an image be used to determine accurate travel direction and positioning in physical spaces for self-driving cars, drones, and robots? 🤖 🚗   The need for smaller, lighter, and more cost-effective solutions has led to demand for technology that can accurately calculate travel directions using only image capture. In response to this challenge, Panasonic Holdings has developed a method specifically for tasks like wide surveillance and obstacle detection, estimating angles accurately when using fisheye cameras with lens distortion!   The new method, designed for wide-area surveillance and obstacle detection applications, uses the "Manhattan world assumption" that buildings and roads are typically right-angled. 🏙️➡️🏢 Traditionally, additional devices such as gyroscopes have been required, but our method achieves accurate results using only image capture, making it cost-effective, lightweight and compact.💡   Find out more here* 👉  https://lnkd.in/ehGJpFWa #PanasonicEurope #Innovation #Method #Technology #Camera #Travel #Direction    *This article is available in Chinese, German, and French by machine translation. Click the green language switcher on the top.

Technology drives society forward, but what is a society without a safe world in which to live? 🌍 Today about 80% of Japan's energy comes from fossil fuels. These resources are finite and it is estimated that we will reach the limit of their extraction within the next 100 years. ⏳ In April 2022, Panasonic began operating an "RE100" demonstration facility with pure hydrogen fuel cell generators, pioneering the world's first full-scale demonstration of hydrogen fuel cells for a 100% renewable energy manufacturing site.🌱 As part of the #TheHumanComponent series, we sat down with Panasonic's Yusuke Aizumi and Natsuko Kawazoe, for a film produced for us by BBC StoryWorks, to talk about the unique approach we have developed in Kusatsu and how we plan to take this technology outside Japan. Discover more videos here* 🔗 https://lnkd.in/eskgMwDr *For UK residents click here: https://lnkd.in/eNuMiU7e #PanasonicEurope #Society #Factories #Environment #RenewableEnergy #NetZero #Production 

Imagine you are walking along a path and a huge boulder blocks your path. What would you do? 🤔🚶♂️ You might climb over it or find a way around it. Sometimes, neither option is possible, and you'll need to think creatively to overcome it.  That is the essence of adaptability and flexibility, emphasised by our founder Konosuke Matsushita. “There are times when you can’t go around it. Then you think of some other way. An important thing is to think flexibly without allowing your feelings to get in your way. That’s one of the traits you need to acquire for success in life.” He believed. 💭 #PanasonicEurope #BusinessPhilosophy #Felxibility #Success #Feelings #Option 

Did you know that, according to the IEA, transport alone is responsible for around a quarter of global CO2 emissions, making it a major contributor to climate change? 🌍 As one of the leading manufacturers of lithium-ion batteries in North America, Panasonic has supplied batteries for a total of three million electric vehicles (EVs)*. 🚗🔋 By helping to reduce emissions through our battery solutions, we are not only reducing our own operational footprint, but also advancing our commitment to combating climate change. Allan Swan, CEO of Panasonic Energy of North America, oversees our operations at the Gigafactory in Nevada and is leading the construction of the world's largest automotive battery plant in Kansas.🏭 “Our Kansas plant is designed to operate as a Panasonic-designated net-zero facility. We will minimize the amount of electricity needed for production, and all aspects—from wiring to machinery and equipment—will support CO2 emissions reduction. Everything about the plant is completely different from anything we have done before.” He explained. Read the full article here** 👉 https://lnkd.in/e-tVkmvp  #PanasonicEurope #ClimateChange #Battery #Solutions #NetZero #Emissions #Facility #Reduction * As of December 2023 **This article is available in Chinese, German, and French by machine translation. Click the green language switcher on the top.

At Panasonic, we support young athletes of all abilities who "ignite passion" in others and use sport to make a positive difference in the world.🏅🌍   Multiple gold medal winner Hannah Cockroft OBE, PLY, DL, a wheelchair racer, lets nothing stand in her way. From defying expectations to breaking world records, Hannah’s journey inspires us to embrace inclusivity in sports. “I had finally found a way to do something that I was always told I couldn’t do,” she says. And then she never looked back.   Isaiah Kioiloglou, a sports trainer and facilitator, literally turns the world of inclusivity on its head. “We all need to develop our skills,” Isaiah explains, and then challenges able-bodied people to try their hands at a disability sport. Think about that!   Join us in championing inclusivity and empowering athletes of all abilities.💪🤝 Find out more here*: https://lnkd.in/eahrA9bF   #PanasonicEurope #Sport #Journey #IgniteThePassion #InclusiveSports #Athletes #Empowerment *This article is available in Chinese, German, and French by machine translation. Click the green language switcher on the top.

June 23rd is Olympic day! With the Olympic Games Paris 2024 coming up, what better way to show our excitement than through celebratory moves? 👯🕺 Daily exercise improves mental wellbeing and physical health. To celebrate Olympic Day, we want you to join us in getting the world moving. Panasonic, a proud Worldwide Partner of the Olympic Games since 1987 and the Paralympic Games since 2014, continues to share this passion globally. 🌎 Join the movement and celebrate the Olympians preparing for Paris 2024 by sharing your moves on social media using the hashtag #LetsMove! 💃 Find out more https://lnkd.in/dxAwKRXC #letsmove #olympicday #panasonic #teampanasonic

Go for it, B-boys and B-girls! The final battle for a spot at the Olympic Games Paris 2024 starts today💃 🎶 From June 20-23, Get ready for an extra dose of thrills with the Olympic Qualifier Series Budapest 2024. Don’t miss out the performance of amazing B-boys and B-girls in the Breaking competition who will give their best to win and earn their place at the Olympic Games Paris 2024. Click on the link below to view the competitions 👇 https://lnkd.in/eFaTNc-x #Paris2024 #Olympics #Panasonic #OQSBudapest

Salve Fabio Tarricone! Meet our Italian Product Manager. 👋 For Fabio “Panasonic is not just a global company, it is more like a family where you find people that take care of you and encourage you to want to be your best.” 💬  He believes in the power of teamwork and the importance of a supportive work environment. His journey with Panasonic highlights our commitment to fostering a culture where everyone can grow and feel valued. Learn more about Fabio below or meet other Panasonic Europe employees here 👉 https://lnkd.in/eC647dZj #PanasonicEurope #LifeAtPanasonic #Employees #PeopleBeforeProducts #Diversity #MeetourPeople #Team