Oetker Digital

As Oetker Digital, we partner with the Oetker Group companies to define what digital transformation means and to develop projects, products and ventures together so that they can unlock their digital future. Do you want to know more about us? Take a look at the video where our CEO Dr. Alexander Mrozek explains firsthand what the heck is actually Oetker Digital 🚀 #mission #vision #oetkerdigital #digitalisation #oetkergroup

Our #DigitalFinanceRoundtable initiative, which brings together finance specialists from various Dr. August Oetker KG - Die Oetker-Gruppe companies, was hosted this time by the wonderful team at Coppenrath & Wiese! One of the highlights? A behind-the-scenes tour of their impressive production facilities — a unique experience for all of us. 🍰 The day was filled with excellent networking opportunities, in-depth discussions on net working capital, and a practical workshop on year-end closing. A special shoutout to Conditorei Coppenrath & Wiese KG for being such outstanding co-hosts and making the event a great success. We can’t wait for the next round of insightful discussions and collaborations! 🚀 #Finance #KnowledgeSharing #NetWorkingCapital #OetkerGruppe

By 2034 – just a decade from now – Generation Z will be fully integrated into the workforce, while nearly all Baby Boomers (born before 1964) will have retired. Now is the time to start engaging with these future colleagues! ⏰ At last week's #TalentManagementReloaded Conference in Berlin, our Director of People Experience Clara and Deborah Ingerfeld from the Oetker Group presented the #GapYearProgram, an Oetker Group’s initiative designed to connect with emerging talents. Through this program, participants have the opportunity to complete two five-month internships at different companies within the Oetker Group. The program is complemented by a dynamic framework that introduces participants to various career paths and fields, allowing them to explore the unique opportunities within the group while discovering their own strengths and passions. 🙏 Supported by teams from both Oetker Digital and the Dr. August Oetker KG - Die Oetker-Gruppe, Clara and Deborah exchanged ideas and insights with #talentmanagement professionals from across Europe, making the event both inspiring and enjoyable. 🙂 How are you engaging with #GenZ? 💡

How will human-machine collaboration shape the #FutureOfWork? 🤖🌍 At this year’s #CentillionSummit, our CFO/COO Alexandra Vázquez Bea, LL.M. joined a dynamic panel discussion on "Scenarios for the Augmented Workforce – Interaction Between Humans & Machines" alongside Charlotte Haunhorst (Handelsblatt), Sophie von Saldern (Covestro), and Thomas Rückert (Lufthansa). The conversations were full of forward-thinking ideas, and here are some standout insights from our side: ✨ #HumanCentered Innovation At Oetker, we’ve always known that people are the real drivers of success. Even as technology races ahead, human creativity, emotional intelligence, and problem-solving are irreplaceable. The takeaway? Technology should elevate human potential, not replace it. 🔧 #AugmentationTech: AR, VR, Cobots & Beyond What was once futuristic is now reality! Augmented Reality, Virtual Reality, cobots, and exoskeletons are already transforming industries. Their true power lies in how they amplify human capabilities, helping us work smarter and unleash innovation. 🔄 #ChangeManagement is Key As the Oetker-Group has evolved over the decades, one thing remains constant—the need to support our people through change. The integration of new technologies will only succeed if we provide the right reskilling opportunities and foster a mindset of growth and adaptability. A big thank you to Handelsblatt, WirtschaftsWoche , and all the brilliant minds at the summit for sparking such inspiring conversations. As we move forward, one thing is clear—people will always be at the core of what we do. It's the people that’s been driving our success for over 130 years at Dr. August Oetker KG - Die Oetker-Gruppe. How do you see human-machine collaboration evolving in your industry? Let’s keep the conversation going! 🚀

What happens when the complex challenges of an established company meet the innovative solutions of a highly specialized start-up? You can call it a successful collaboration, or more precisely, “#VentureClienting”. 👨💻 In our latest Oetker Group wide knowledge sharing session, powered by the #YeastInitiative*, Dominik Welslau (Oetker Digital) shed light on this method of collaboration. He shared insights on how to find the right start-ups for specific problems, highlighting opportunities and limitations. Dominik illustrated his points with concrete examples from the Oetker Group, while also talking with us about the challenges when different working cultures meet. 🤝 A big thank you to all our colleagues who joined the session and took part in the Q&A. Let’s continue to learn and innovate together! 🚀 *The Yeast Initiative is a Dr. August Oetker KG - Die Oetker-Gruppe wide initiative, connecting colleagues from different Oetker group companies internationally to share insights and learnings around digital topics. It has its home in Oetker Digital’s Berlin office.

What does it take to stay ahead in a rapidly changing communications landscape? 🤔 Last week, our Senior Corporate Communications Manager Svetlana, along with Thierry Krauser from the Dr. August Oetker KG - Die Oetker-Gruppe , attended #KommunikationsKongress - the largest communication and PR conference in the DACH region. In an industry that's constantly evolving and encountering new challenges, staying ahead of trends has never been more crucial. 🤓 We delved into key topics such as reputation management, crisis communication, and, of course, the growing influence of AI on communication strategies. A highlight was a visit to Berlin’s Rotes Rathaus, where we met with the Leiter Leitungsstab of the Senatskanzlei Berlin. We explored how the city develops its communication strategy, addresses its unique challenges, and the valuable insights businesses can draw from its approach. ✨ Armed with this knowledge, we’re set to fine-tune our strategies and effectively handle new developments. 🚀 #KKongress24 #Weiterbildung #development #communication

In July, we bid farewell to our old office, filled with countless memories and milestones. 👋 But we have exciting news: our team is moving to a fantastic #newoffice at Geneststraße 5-9! 🏠 While leaving our old space was bittersweet, we’re ready to embrace this fresh chapter and look forward to creating new memories in our new home. Stay tuned for updates and photos as we settle in, and we can’t wait to have you visit us soon! 🚀

🏆 The football fever may have passed, but the excitement isn’t, because we have a champion to celebrate. Shoutout to Tobias for taking the top spot in our football prediction game this year! Your accurate predictions and game strategy set you apart. 👏 Thanks to everyone who participated and made this competition so enjoyable. It was great fun watching everyone compete and seeing the friendly rivalries that formed. ⚽ Looking forward to even more fun and competition next time! 🚀

At the heart of each business lies a simple idea: listening to the consumer! But how about taking it a step further and turning customer feedback data into a driving force for #productdevelopment and #businessgrowth? 💡 During our latest Oetker Group-wide knowledge sharing session, powered by the #YeastInitiative*, our colleagues Ingmar Knudsen and Serdar Mansour Azar from Juit showed us how they incorporate consumer preferences and feedback into all areas of their business development. With that, they are able to successfully introduce new products to the market, use insights from consumer data across departments and plan targeted marketing activities accordingly. 💫 Thanks to all colleagues from the Oetker-Group who joined the session and lively discussion. Let's keep on learning from each other! 🚀 *The Yeast Initiative is a Dr. August Oetker KG - Die Oetker-Gruppe wide initiative, connecting colleagues from different Oetker group companies internationally to share insights and learnings around digital topics. It has its home in Oetker Digital’s Berlin office.