Miles & More GmbH

2,000 is our quack-tastic number for July! 🦆 Did you know that the first version of Brandi the rubber duck was made in 2004 for the opening of the First Class Terminal at Frankfurt Airport? Lufthansa placed a rubber duck next to the shower suite with bathtub, which has been very popular ever since. Since then, Brandi has flown around the world as a flight attendant, hiding eggs in an Easter Bunny costume and delighted our First Class travellers in traditional Oktoberfest costumes. This year we present a new version for Pride: we have created 2,000 ducks in the Pride colours for CSD. 🏳🌈   1,000 of these ducks have already made a splash at CSD in Munich, symbolising our commitment to diversity, inclusion and the celebration of love in all its colours. Want one of our Pride Ducks? Then come and visit the Lufthansa truck at the Frankfurt CSD on 10 August. We look forward to seeing you there! 💙   #milesandmore #diversity #pride #diversifly

In today's world, collaboration and shared expertise are the cornerstones of driving innovation and delivering exceptional results. That's why we work closely with the various Lufthansa Group companies, leveraging each other's expertise to deliver the best for our members. Together with the Lufthansa Innovation Hub, we have worked to enable passengers of Lufthansa Group airlines to scan their boarding passes in the Uptrip app and exchange them for NFT collection cards, which can then be redeemed for rewards.   Let's celebrate a year of cooperation and the fact that we have achieved so much with Uptrip for our Miles & More members. Here's to many more to come! 🚀   #milesandmore #loyaltyprogramme #customercentricity

Since the beginning of 2024, our new Miles & More status programme has been launched: We wanted to make the status programme more transparent and simpler to understand. To take our members on a journey of innovation, we launched a scrollytelling website together with Dorfjungs. – and had a huge success. 🎉   Now we need your support to make our status programme site the awwwards. ‘Site of the Day’. Click here to vote for us: https://lnkd.in/g4fZYkDx ✈   #milesandmore #statusprogramme #awwwards #SOTD

Every journey is accompanied by a new story - and that story lives through the people who write it. HON Circle members are among the group of people who write a lot of travel stories and are our most loyal and exclusive customers of the Lufthansa Group and their airline partners. That’s why they enjoy a range of exclusive benefits that enhance their travel experience.   To express our heartfelt gratitude to these most loyal members, Miles & More partnered with TRACK GmbH and Italian artist Tiziana Alocci to create "Voyages of Wonder" – bespoke artworks that visually narrate ten years of HON Circle members' personal flight history. Using sophisticated data visualisation, each piece represents flight routes, with lines indicating distance travelled and thickness indicating frequency. 🛫 #milesandmore #loyaltyprogramme #customercentricity

Working with passion for the people in the company. ✨ Our colleague Jennifer Künne is Human Resource Manager at Miles & More GmbH. Employer branding is one of her favourite fields of work, so she cares about the needs and concerns of our current and future employees.   Jennifer emphasises: "We not only value diversity, we explicitly desire it. We are convinced that a company lives and grows from the diversity of its employees.” For us, diversity consists of many different aspects: In addition to important matters such as women in leadership, inclusion and the compatibility of family and career, we are committed to supporting LGTBQ* causes. We are proud to have so many diverse employees and to celebrate and promote diversity with them. 🏳🌈 #milesandmore #workingatmilesandmore #diversity

"Journey of Enrichment" 🗺 This was the theme of our Company Offsite we recently held with 250 of our employees. Because at Miles & More we aim to enrich every journey, every customer and our every day of work. Through dynamic workshops and powerful presentations, we explored our strategy 'Shaping Loyalty for Generations to Come', customer centricity and agile working. This event was as much about our dedicated employees as it was about our valued Miles & More members. Our leadership team - Gerald Schloegl and Johann-Philipp Bruns - presented the strategy through powerful visuals and metaphors, taking us on a special journey to explore the true meaning of loyalty today and tomorrow. 🙌🏻   The star 🌟 of the day was the "ampersand" (&) symbolising the magic of merging perspectives and building connections across issues, people and teams. Interactive workshops, team building, Q&A sessions and collaborative sharing all played a part in making the day a success.   We also celebrated four employees who had been with us and the Lufthansa Group for 25 years and bid a heartfelt farewell to Cornelia Sippel, our long-time Event Manager, who will end her illustrious 34-year career this year. The evening ended with a BBQ by the Rhine in Mainz, followed by a night of music and celebration, true to the spirit of our company.   Many thanks to our hosts, Luca Einloft and Bastian Neumann-Semerow, who hosted us with charm and enthusiasm. Here's to enriching journeys together! ✈✨ #milesandmore #teambuilding #customercentricity

This week’s content is all about giving back: As one of Germany's most popular loyalty programmes in the aviation sector, we are always looking to enhance the benefits we offer to our valued members. To make our most popular reward even more accessible to our community, we have developed a new product: the Community Award Flight 🎁✈ This exclusive flight, which can only be booked by our members and redeemed with miles, is our way of rewarding the loyalty our members show us.   The first Community Award Flight will depart from Munich to Cape Town on November 17th! 🦁 At one of the best times of the year, members can enjoy a trip to the South African metropolis for 60,000 miles in Economy Class 90,000 miles in Premium Economy Class and for 150,000 in Business Class. Starting today, members can enquire using this form: https://lnkd.in/dwh5-W-S   The Community Award flight to Cape Town is the start of a new pillar of our loyalty programme, with more destinations to follow. 🌍💙   #milesandmore #travel #customercentricity

Can we take customer loyalty and retention to the next level? - Yes, we can! 💪🏻 Newly registered members of our loyalty programme in Germany are now welcomed with personalized videos via email, making their onboarding experience truly unique. Our colleague Bastian Neumann-Semerow recorded 850 common German first names for their “Hallo” - what a number! 🙌🏻   So why personalized videos, you ask? They increase engagement, improve retention by making Miles & More members feel valued, and drive better response rates and conversions. Personalized videos offer increased engagement by attracting attention and keeping viewers engaged, fostering a deeper connection with our brand. This innovative approach was developed with our partners SEEN and SYZYGY supported by our IT, Digital Touchpoint, Analytics and Marketing teams: special thanks to Lena Stenger, Kristin Moser and Wolfgang Neikes for their dedication and contribution to this project. 🤝   After joining our loyalty programme, new German-speaking Miles & More members receive a welcome email with a link to their own special welcome message. We've already generated around 4,000 videos after the start mid of June - all fully automated! 🚀   #milesandmore #customercentricity #loyaltyprogramme

📣 The new Miles & More Update Video Q3 is here! ✨   This time our colleague Bastian Neumann-Semerow takes you on a journey through the world of Miles & More. From Cape Town to Munich to Tanzania. - there are exciting things to discover. Did you know that Miles & More offers an exclusive flight for their members? Find out how you can be part of it. All this and more in the new Miles & More Update Video.   Watch the video here: https://lnkd.in/eY5rvzPQ   For more videos from the world of Miles & More, click here: https://lnkd.in/e4dZ2TYx   #milesandmore #milesandmoreupdate #customercentricity #loyaltyprogram

Redefining the travel experience with Flughafen München and Lufthansa 🚀 Miles & More becomes the loyalty programme at Munich Airport. Members can now earn and redeem miles in around 40 shops, to make every step of their journey more enjoyable. 🧳 The collaboration between Miles & More GmbH, Flughafen München GmbH (FMG) and Lufthansa improves the travel experience with a comprehensive range of offers across the travel chain and retail sector. From 1 July, to celebrate the 21st anniversary of the Lufthansa and FMG partnership and the joint operation of Terminal 2, members will be able to earn 21x miles for two months. This milestone underlines our commitment to providing exceptional value and convenience to our Miles & More members at the new Munich Loyalty Hub. In addition to earning and redeeming miles, members also benefit from other promotions such as mileage vouchers when logging on to the airport's Wi-Fi and personalised offers to make travelling even more enjoyable. "We are delighted to be Munich Airport's loyalty programme and to be able to further enhance the travel experience for passengers," says Johann-Philipp Bruns, Managing Director of Miles & More GmbH. "With more than 30 years of experience in the loyalty sector and over 25 years in the retail business, we understand the needs and requirements of the target group and together we will improve the travel experience for visitors at Munich Airport." 🛫🌍 More info at https://lnkd.in/edfiqk-e or https://lnkd.in/e3wTbkMC #milesandmore #munichairport #lufthansa #loyaltyprogramme #collaboration