Cookie Monster Approved! The cookies are STAYING! 🍪 Google has revised its policy for user-tracking cookies in #Chrome, choosing to maintain them but giving users greater control. The #TechGiant will introduce a prompt allowing users to select and update their tracking options across Google's search products at any time. 🔄 Initially, #Google intended to eliminate third-party cookies by 2024 in order to increase privacy. This decision raised concerns among #advertisers and #publishers, who feared it would limit their capacity to collect user data for targeted advertising while increasing reliance on Google's own data. 📊 "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time," Anthony Chavez the vice president of the Google-backed Privacy Sandbox initiative stated. 🌐 Third-party cookies play a crucial role in digital advertising by tracking user behavior across different sites, which helps in delivering more relevant ads. This #data collection is essential for advertisers to tailor their campaigns effectively and measure their #performance. As this new approach takes effect, the digital advertising industry will closely observe how it affects data-gathering procedures and ad-targeting strategies, while individuals will gain greater control over their online privacy. #CookieMonster #GoogleUpdate #UserPrivacy #Cookies #AdTargeting #DigitalAdvertising #AdTech #OnlinePrivacy #PrivacyControl #ThirdPartyCookies #AdTargeting #MEmob
MEmob
Werbedienstleistungen
Leading Data Intelligence and Marketing Technology Company. #1st MarTech firm in MENA to add blockchain services.
Info
MEmob is a Data Intelligence company that utilizes AI and machine learning to help businesses increase their return on ad spend (ROAS). Our services include market research, analysis, footfall tracking, creative development, proprietary location intelligence, and blockchain solutions. As the first marketing tech company in the MENA region to incorporate blockchain services into our offerings, we provide consultancy and Blockchain Integration for businesses seeking to discover web3 services and advance their technology adoption. In addition, MEmob offers a unique opportunity for data activation and microtargeting by collecting zero party data in a secure environment.
- Website
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https://bit.ly/43APOlK
Externer Link zu MEmob
- Branche
- Werbedienstleistungen
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Dubai
- Art
- Privatunternehmen
- Gegründet
- 2018
- Spezialgebiete
- Blockchain technology, Location Intelligence, Footfall Attribution, OOH Measurement & Attribution, Predictive Location Analysis, Location Behavior and mobility for advertising, Omnichannel Targeting & Attribution, Brand Analysis & Positioning, Brand lift studies, Cryptocurrency Incentivized Surveys, Market Research & Analysis , Rich Media Advertisement, Dynamic Content Optimization (DCO), Metaverse Strategy Development, Advanced NFT and marketplace, NFT and Metaverse content production studio und Play to Earn & Rewarding System:
Orte
Beschäftigte von MEmob
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Atep Muslim
Motion Graphic Artist and Video Editor
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Ihab El Yaman
Founder and CEO at MEmob. Entrepreneur in Blockchain integration in businesses | Data Oracles | Cryptography
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Reshma Sarah Johns
Digital Marketing Strategist - Manager @Memob
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Mitali J.
Marketing Manager, MEmob , Data Intelligence Company
Updates
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Explore our latest case study to see how Visa, in collaboration with MEmob , is capturing the attention of Gen Z and Millennials. By speaking their language with precision targeting and creative ads, MEmob has driven significant engagement and boosted card usage among travelers. 🔍Key Insights: Precision Targeting: Utilized advanced data analytics to connect with travelers heading to Europe. Creative Ads: Developed tailored, engaging content that resonates with these audiences. Outstanding Results: Achieved over 3 million impressions! Want to elevate your marketing strategy and connect with the next generation of consumers? Read the full case study for detailed insights: https://bit.ly/3xcJnL7 #Visa #MEmobPlus #GenZ #Millennials #Banking #DigitalMarketing #CustomerEngagement #CaseStudy
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From tackling complex marketing challenges to delivering impactful solutions, Here’s how MEmob tackles your challenges with precision: Need real-time audience insights? - Solution: Discover Allpings, a location intelligence platform providing real-time online and offline audience data for informed decision-making and optimizing marketing strategies. Struggling to amplify reach and impact? - Solution: Stretch enhances your campaign reach, tracks performance metrics for digital ads and OOH ads, and accurately measures impact across channels. Seeking dynamic creative solutions? - Solution: Blueprint offers personalized engaging ads driven by data insights, ensuring relevance and engagement. Want to optimize for ad placement and ad efficiency? - Solution: Our own DSP, Excelate, provides brand-optimal ad placements, is cost-effective and works to improve ROAS and ROI. Discover how MEmob turns challenges into opportunities for digital marketing success. Explore our suite of solutions today- Your all-in-one advertising powerhouse! #MarketingSolutions #DigitalMarketing #DataDriven #AI #ProgrammaticAdvertising #CreativeAds #DigitalTransformation #MEmob #Stretch #AllPings #BluePrint #Excelate
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Introducing Mohamad Al Eskandarani, PMP®, our Chief Technology Officer. He embodies the essence of MEmob , where innovation, vision, and exceptional talent drive us forward. Our management team, with leaders like him, is dedicated to pushing the boundaries of what's possible and reaching exceptional market leadership. Proud to have such inspiring leaders on our team! #InnovationDriven #TechLeadership #TeamSpirit #Opportunity #CompanyCulture #MEmobLife #WorkplaceWellbeing #TeamSpirit #EMEA #MENA #BusinessLeaders #Directors #Team #Family #MemobTech
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Learn how McDonald's UAE, with the help of MEmob , drove foot traffic and boosted sales with the "Order Ahead" feature. Leveraging MEmob 's award-winning location intelligence technology, we achieved a 52.88% user uplift, tripled in-store visits, and saved customers over 5,000 minutes. Dive into the full case study to see how targeted communication and real-time optimization can transform QSR marketing strategies. Download the full case study https://bit.ly/4cwd4Gt #DataDrivenMarketing #LocationIntelligence #QSR #CustomerExperience #McDonaldsUAE #MEmob #CaseStudy
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Struggling to connect with your audience? 📍🎯 Memob specializes in identifying your target audience through extensive offline data collecting and analysis. We use geographic and behavioral analytics to ensure that your advertising is delivered precisely, reaching your target audience where and when they matter the most. Our proven strategies have helped numerous brands achieve outstanding results, and we’re ready to do it again for you. Don’t let your message get lost in the crowd! Book a Free Consultation with our experts: https://lnkd.in/eska-Kqh Reach out via email: [email protected] Speak to us directly on WhatsApp: 971 58 661 1057 #AudienceTargeting #DataAnalytics #GeographicData #BehavioralData #DigitalMarketing #MarketingSolutions #TargetedAdvertisements #MEmob #DataIntelligence #SaudiArabia #ChuckECheese #OfflineData
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Harness the potential of zero and first-party data to drive efficiency, enhance privacy compliance, and reduce waste. Achieve better results with smarter data. Learn more about shared data! Book a Free Consultation with our experts: https://lnkd.in/eska-Kqh Reach out via email: [email protected] Speak to us directly on WhatsApp: 971 58 661 1057 #DataDriven #MarketingInsights #CustomerExperience #FirstPartyData #ZeroPartyData #BusinessGrowth #LetsGetStarted #MEmob #memobtech #technology #AI #tcf #iab #privacy #advertise #consenteddata #data #privacylaws #strategy #privacylaws #DataDriven #Innovation
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Our latest in-depth study at the Dubai International Financial Centre (DIFC) uncovers distinct visitor profiles, spending habits, and competitive insights. This comprehensive analysis from 2023-2024 offers significant recommendations for businesses within DIFC looking to improve their marketing strategies and better assist their target audiences. Read the full case study for a more in-depth look into our findings and recommendations. Let's transform insights into impactful strategies! To download the full case study: https://bit.ly/3VHXoJ8 Are you looking for a detailed report? Book a Meeting with an Expert #DIFC #AudienceInsights #MarketingStrategy #DubaiBusiness #MEmob #Technology #MarketResearch #BusinessStrategy
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Enter the world of The Dubai Shopping Festival with MEmob . Our data-driven insights reveal visitor patterns, audience behaviors, and spending trends, empowering marketers to craft precision campaigns that resonate and achieve maximum impact during the Dubai Shopping Festival. Discover how our predictive advanced tools redefine strategic planning for unparalleled success. Ready to Elevate Your Marketing Game? Download our full report and learn how to effectively engage your ideal audience during DSF 2023-2024. https://bit.ly/3RGPwq8 #DubaiShoppingFestival #DSF2023 #MarketingInsights #DataDrivenSuccess #RetailAnalysis #MEmob #AllPings
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Understanding the true impact of your OOH ads is crucial. With Brand Lift Studies, you can: - Measure client perceptions and behaviors after viewing your ad. - Determine the ad's influence on purchasing decisions. - Gain insights to optimize future ad campaigns. - Reach your target audience more effectively. Optimize your next ad campaign with precise data and maximize your ROI. Reach out to us to learn more! Schedule a free consultation now. #OOHAdvertising #BrandImpact #MarketingStrategy #MEmob #DataDrivenMarketing #CustomerEngagement #MarketingStrategy #DataAnalytics #MEmob #DigitalMarketing #BrandEngagement #BrandAwareness #OOH