Great things happened last week: The #SAVETHENIGHT project Best Night #DJAcademy won us a Global Influencer Marketing Award in the Category Best Use of a Small Budget. Introduced in 2020, the initiative #STN embodies Jägermeister’s commitment to preserving and shaping the future of nightlife for generations to come emphasizing the urgency and importance of nightlife culture while being safe, inclusive, and sustainable. Thanks to our awesome team and partners who made this achievement possible! Jägermeister UK Raptor #GIMA2024 #Jägermeister #DrinkResponsibly #STN
2X Global Influencer Marketing Awards WINNERS! 🤩 Last night we attended the Global Influencer Marketing Awards 2024 at The Londoner Hotel, where we received awards for both of our entries shortlisted. 🥇Best Micro-Influencer Campaign Embrace Every New Experience- Tinder We identified the core insight that University is a time period where students are exploring their identities. Dating is a core means by which students figure out exactly who they are, and Tinder wanted to be there through every step of the way, no matter what students are looking for. We executed a 360 campaign putting micro-influencers at the centre - including OOH featuring real students, UGC social and a YouTube content series ‘Tinder House’ following six single students experiences of dating. The campaign resulted in 28.6 million views vs. a KPI of 2.1 million. By presenting Tinder as an app to use to meet new people for new experiences, with consideration for user safety, the campaign resulted in seeing an increase of students who said they would use the app, and 28% of students answering yes to the question of ‘has your perception of Tinder changed in the past 3 months’. Check out our wrap up video here: https://lnkd.in/gpYs9BJA 🥈Best Use of a Small Budget- Jägermeister UK- Best Nights, DJ Akademie Since 2019, the music industry has suffered an unprecedented decline with less opportunities for young people to enter the industry. We conducted insight to find out the core issues that Gen Z were facing and recognised that networking, access to kit and being given the opportunities to perform were the issues more prevalent. Identifying these pain points, allowed us to create a culturally relevant campaign for Jägermeister, which had a clear social purpose for the brand. The DJ Akademie saw 10 student grassroots DJs from across the UK come together for a three day masterclass training experience, headed up by the likes of Papa Nugs and Gaia from Girls Don't Sync. Following this, the Akademie members got the opportunity of a lifetime, being able to show off their new skills on the main stage, playing at a Homebass event, and an after party at Tola in Peckham. The campaign resulted in 3.1 million social reach, 1200 party attendees and 10 students being supported to start their careers. Check out our wrap up video here: https://lnkd.in/gpWer6mV It was a truly amazing evening to be able to celebrate and receive recognition for all the hard work that went into both of these campaigns, and spend the evening with our clients and team that made this all a possibility!- Molly Chappin, Emily lazarus, Annie Doyle, Harry Edwards, Lucy Hillier, Ed Harvey, Anna Thomas, Madeline Riley, Joanna Pons, Henry Penny, Bethany Easterman, Peter Kennedy, Kea Kleihauer, Kelly Browne #GIMA24 #InfluencerMarketing #StudentMarketing #GenZMarketing