#Brand #Innovation is key to meeting consumer demands 🚀 Julia Bosse is part of the Global Innovation & Design team at Mast-Jägermeister SE and responsible for the #innovation part on our brand new Jägermeister #Design #Editions - rolled out in the next days as a limited commercial release in #Herbalgreen and #Cultureorange 🟢🟠: “I love bringing new ideas to life. In this project, we developed a commercial version alongside our Limited Design Packs and seamlessly integrated both into our existing systems", says Julia Bosse, Manager Innovation & Design at Mast-Jägermeister SE. Starting in October, you can find our beautiful 0.7-litre bottles in green or orange #designs in retail in Germany and on the German E-Shop – with more markets to follow in the coming months. “#Innovations like these are crucial to keep #consumers engaged and excited, offering unique #experiences that stand out in a dynamic market”, says Julia. Sven Schindler, Director Global Brand & Digital Marketing, explains: “With more than 2.5 million bottles worldwide, this is the largest limited release in #Jägermeister’s history, symbolizing the two sides of our #herballiqueur and connecting our #brandworlds with all their diversity.” ✨Thank you to everyone involved. Especially our great #productionteam on the ground who did a wonderful job bringing this project to life.✨ Christian Suding Mast-Jägermeister Deutschland GmbH David Bendzko Oliver Adomeit Nele Baetcke @bettinariemenschneiderschilling Carsten Doliwa Gregor Buhr Dr. Berndt Finke and many more! #Jägermeister #HerbalGreen #CultureOrange #BrandColors #Marketing #LimitedEdition #DesignInnovation #collaboration #brandmarketing #bestnightsofyourlife #drinkresponsibly #teamwork 📷 Gregor Schläger
Mast-Jägermeister SE
Weine und Spirituosen
Best Nights of your Life - Today & Tomorrow
Info
Mast-Jägermeister SE is producer and marketer of the well-known spirit brand Jägermeister. In the company founded by Wilhelm Mast in 1878, his son Curt Mast created the most famous premium herbal liqueur Jägermeister in 1935. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide. In 2022, the brand with the stag was the world's best-selling herbal liqueur, with total sales of 120.7 million 0.7-litre bottles [9,4 mio. litre cases]. Nowadays Mast-Jägermeister has succeeded in combining the great traditions of a family-owned company with innovative and exciting marketing strategies. The family-owned company employs around 1,000 people worldwide. The first overseas branch of Mast-Jägermeister SE is opened 2014 in Camberley, United Kingdom. In 2015, Mast-Jägermeister SE took over its US importer, Sidney Frank Importing Company, and set up a subsidiary in the USA. The aquisition of further subsidiaries in the Czech Republic and Slovakia followed in 2019. As a family company, Mast- Jägermeister is aware of their responsibility to the people who consume the products and therefore are committed to the responsible marketing and advertising. Jägermeister pays special attention to ensure that sales, marketing, communication, and advertising activities promote the responsible enjoyment of the products by adults of legal purchase age who choose to enjoy Jägermeister.
- Website
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http://www.mast-jaegermeister.de/en/
Externer Link zu Mast-Jägermeister SE
- Branche
- Weine und Spirituosen
- Größe
- 501–1.000 Beschäftigte
- Hauptsitz
- Wolfenbüttel
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 1878
- Spezialgebiete
- Premium Spirits
Orte
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Primär
Jägermeisterstr. 7-15
Wolfenbüttel, 38296, DE
Beschäftigte von Mast-Jägermeister SE
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Florian Schubert
HRIS-Manager bei Mast-Jägermeister SE mit Expertise in Personalstrategie und HR-Management
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Joao Vilaret
Area Director North Africa & Middle East at Mast-Jagermeister SE
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Sebastian Skawinski
Country Manager Poland
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Katia Egerter
Director Global Travel Retail
Updates
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Hello LinkedIn Community! 👋 We’re kicking off October with excitement and fresh energy, especially as we head into a shorter work week here in Germany! 💼 What makes this month even better? Welcoming six new colleagues to our team! 🎉 Say hi to Stella T., Sven, Dennis, Michel Gildner, Gaurav & Laura Lazdins! We’re thrilled to have you on board and can’t wait to see the impact they’ll make. Let’s embrace this new month with fresh ideas and a drive for collaboration. Together, we’re ready to achieve great things! 🚀 Wishing everyone a fantastic October ahead! 🍁 #NewColleagues #WelcomeToTheTeam #Talents #Jägermeister #BestNightsOfYourLifeTodayAndTomorrow
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Graduate like a #Meister – this year’s graduation-party we celebrated eight Jägerzubis who completed their apprenticeship or dual study programme at Jägermeister 🎓 Delicious food, good music and ice cold shots turned the evening into a true #BestNight – we toasted to the success and experiences of our trainees. We congratulate this year’s graduates on their achievements and wish them all the best for their future 🍀 Tessa Marie Koch Emily Dreger Jason Paul Alexander Hoff Jan Klatzka Lasse Gutt Luca Oelmann Nils Becker Stay bold – stay masterful! Would you also like to be part of such #BestNights? We are already looking for #apprentices or #dualstudents for 2025. Apply now: https://lnkd.in/ecw-K44M
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New tanks for our maceration Since its invention 90 years ago, #Jägermeister producing means real craftmanship. The secret recipe uses 56 selected herbs, flowers, roots and fruits from all over the world. The botanical raw materials are macerated to extract the best, such as essential oils. This is done in a similar way to making tea, but cold and with a mixture of alcohol and water. This herbal essence is then incorporated into our #Jägermeister base. The current maceration system is no longer sufficient to produce enough base material in the future. We have therefore laid the foundations for a second maceration installation that will increase our capacity by 30 percent from February 2025. The recipe for #Jägermeister is secret but not for creating a new maceration system. You need: 🔧 8 collection tanks ⚙ 8 maceration tanks 🔩 1 runway 🛠1 pomace screw conveyor Due to the size of the tanks and the limited space available in the production area, the positioning of the huge tanks was sometimes a bit of a puzzle. Some tanks even had to be brought in horizontally to fit into the rooms. Kudos to a fantastic collaboration to Rieger Behälterbau GmbH and Moritz Holzhausen and his team; and a big thank you to GEA Group for installing the system as well as Kerstin Sieb for the conversion of the rooms. #jägermeister #bestproduction #bestnights #fortodayandtomorrow #craftmanship
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German Packaging Award 2024 goes to '9556 Nights of Exploration' by #Jägermeister 🏆 Together with Holzmanufaktur Liebich GmbH we won the #award in the category #Design with our exclusive herbal liqueur #9556NightsofExploration! 🎉 The #handcrafted box, made from PEFC certified beech wood sourced from the region around our headquarters in Wolfenbüttel, Germany, combines #sustainability with exclusive #productdesign. 🌱 A QR code on the box shows the exact origin of the wood! A true #collaboration between Holzmanufaktur Liebich GmbH, the teams at Mast-Jägermeister SE, DECO GLAS GmbH and the agency Atttd. Studios. After the Red Dot Award in June and the 'Manufactory Product of the Year 2024/25 - 'Sustainability', another award for our exceptional product. From November 2023 only 2500 bottles were available worldwide - each one a piece of art. Christian Suding Sven Schindler Carsten Doliwa Thomas Dr. Koy Maike Weimann Julia Bosse Atttd. Studios DECO GLAS GmbH Laura Wagener Laura Grabietz Jens Kramer Christopher Köcher and many more #PackagingDesign #Sustainability #Jägermeister #Innovation #9556NightsofExploration
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Best Nights VC, our Venture Capital Investment Unit with the mission to shape the future of #nightlife by funding it, recently hosted its second Portfolio Day, this time at the iconic #Jägermeister Headquarter in Wolfenbüttel! BNVC invited its founders from around the globe and offered an exclusive behind-the-scenes look while strengthening the bond between the startups and the brand, fostering collaboration and mutual growth. These were some of the highlights of the last #MeisterWeek: 👋 What does our venture arm actually do? Managing director Lorrain de Silva introduced to our colleagues what Best Night's VC is and the exciting stories of the founders of the companies BNVC invests in 🦌 Creating Synergies with Jägermeister: we got an overview of how BNVC investments contribute to consumer centricity and how synergies can be created between Jägermeister and the founders 🎉 The Afterwork & Clubnight with the whole BNCV Team, the founders and many of the Jägermeister colleagues in our legendary guesthouse bar created lasting memories Many thanks to all involved 🙏 📸 Kevin Münkel
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Our #historical #archive is the treasure trove and memory of our brand. Over 145 years of company history and almost 90 years of brand history are stored here. Our #employees can use it in a variety of ways - whether for #information and #research requests, as a source of #inspiration for new projects, to obtain items on loan for exhibitions and events or to immerse themselves in the multifaceted history of the company and brand together with colleagues or business partners. As part of our #MeisterWeek, Florian Carl Eisenblätter and Stephanie Weber provided exciting insights into our company archive. The archive currently comprises over 700 linear meters of archive stock - including thousands of photos, films, files and, of course, bottles from 15 decades of company and 9 decades of brand history. In our bottle collection, we have over 2,000 historical bottles from the #company's #history - including rare unique pieces. The use of modern archive software and the careful indexing of the archive records ensure that inquiries to the archive can be answered quickly and documents and information can be made available digitally. 📷 Sonja Wilkens
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Successful blood donation at Jägermeister 🙌 As part of our #MeisterWeek, we joined forces with the German Red Cross (Deutsches Rotes Kreuz) blood donation service to offer employees and their relatives the opportunity to donate blood for the second time. A total of 48 people donated blood, including 15 first-time donors 👏 Sarah Marie Holzen, Customer Marketing E-Commerce at Mast-Jägermeister Deutschland GmbH, has been a regular donor since her studies and has now donated over 30 times. Donating blood is close to her heart ❤️ "The opportunity to do something good together as part of our work makes the Jägermeister blood donation a special event. It was great to see how many colleagues took part to help others. I think it's great that I was able to motivate my brother, a first-time donor in Lower Saxony, to be part of this important initiative." Every day, around 15.000 blood donations are needed in Germany for acute aid in the event of accidents, cancer treatment, operations or immune disorders. A single blood donation can help up to three people. Many thanks to the German Red Cross team, the organisers and all the donors 💯 #blooddonation #health #social
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👩🎓 Learning and living sustainability 🌿 Our sustainability training programme continues in collaboration with the Mannheim Business School, as we aim to train all our employees in sustainability. For the third time this year, more than 50 participants gathered at Güterverwaltung Reinau. The two days of the workshop were not only used to raise awareness of the importance of sustainability for #Jägermeister, but also for their own day-to-day work. Because every job at #Jägermeister can be a sustainable job. Special thanks to Alice Hasters who showed us the daily racism that many people face in Germany today, but also the identity crisis we are currently experiencing as a society. In addition, Laura Marie Edinger-Schons, Dr. Manuel Reppmann, Ralf Leister, Michael Fritz and Dr. Carlo Marzini made sure that the two days were not only educational but also entertaining and that everyone really learned a lot for themselves personally. Many thanks to Lukas Held for your perfect photos! #jägermeister #noplanetnoparty #bestnights #learning #sustainablity
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#Orange #Icons attract attention 🏎 Just how popular @Magnus Walker is in the international young car community became clear to everyone by noon on Saturday: When our young project #Rennmeister together with Magnus Walker invited for a meet & greet at the event #Luftgekühlt Copenhagen, a queue of fans over 100 metres long formed in advance – and it was not to get shorter for the next three hours. Our Rennmeister team, led by Florian Carl Eisenblätter, Sonja Wilkens and Jan Röhmeyer, had come up with a lot on site: In addition to four spectacular #Porsche racing cars and thanks to the perfect collaboration with our partner in Denmark, Hans Just A/S, there was a #Jägermeisterbar with an impressive view and of course with tailor-made drinks. While Magnus Walker chatted with fans, took pictures, handed out and signed limited-edition Rennmeister X Magnus Walker posters, every fan could enjoy the chilled vibe at the Luftgekühlt festival with good drinks and perfect weather. When real icons meet, there is always something really special in the air! Thank you so much, Magnus! And a huge thank you to our whole team. You are "Those who make the night", Blazej Zulawski, Wojciech Pachulski, CD Works, Simon Borum Djursboe 📸 @Igor Sinitsin @Szymon Stanny 🔥 Magnus Walker Tap Edition Jack Carson #orangecarsdrivefaster #racecarsafterdark #rennmeister