Lidl International

Behind the Scenes: Julia and Yannic's Journey with the UEFA EURO 2024™ Julia and Yannic, Consultants Sponsoring & Event-Marketing at Lidl International, worked closely as a dynamic "tandem" leading the UEFA EURO 2024 project. Julia, a hobby triathlete with a background in brand and communication agencies and sports retail, teamed up with Yannic, a passionate skier with experience in sports marketing agencies. Together, they brought their shared love of sports and extensive professional expertise to the project. ❤️💙💛 Their roles for the UEFA EURO 2024 had distinct focuses. Julia spearheaded the Lidl Kids Team program, working as the main touchpoint for Lidl countries on campaign implementation. Meanwhile, Yannic concentrated more on the ticket raffle, Lidl Fan Feste, and managing LED boards. "When the partnership was finalized, we had to piece everything together from the ground up," Julia explained. "From designing jerseys for the kids to organizing travel and ensuring fair allocation of the spots, there were countless details to consider."⚽️ The partnership was the largest sponsorship by Lidl to date and its first collaboration with the UEFA. "We pioneered new processes and platforms, which was challenging but incredibly rewarding," Yannic recalled. "Finding solutions sometimes took longer than expected, but we learned and grew so much from the experience." The UEFA EURO 2024 project was a collaborative international effort involving all European Lidl countries – not matter if qualified for the tournament or not. Julia and Yannic found the cooperation smooth and inspiring, with each country adapting the project to suit their market. "For some countries, football wasn't the primary focus. But the Lidl Kids Team wasn't just about football; it was about family and creating unforgettable experiences for our customers and colleagues," Julia added. "Some countries even held children's parties following press conferences about the start of the Lidl Kids Team campaign, showing their commitment and creativity in bringing the project to life." 🤩 What are your thoughts on the importance of teamwork in large-scale international projects? 👇 #LidlInternational #Euro2024 #OnYourTeam #LidlKidsTeam #teamlidl

From the ideas you think of to the product you hold: How PARKSIDE devices are made PARKSIDE offers a wide range of tools for DIY enthusiasts, but do you know how they’re made? From initial ideas and market research to sustainability and rigorous testing, PARKSIDE ensures top-quality tools that meet customer needs and preferences. 💚  Read the article below to to get a behind-the-scenes look at the development process of PARKSIDE tools. 👇 What is your favorite PARKSIDE tool? #LidlInternational #PARKSIDE #YouGotThis #Development #teamlidl

Development process of PARKSIDE tools 💚 The correct answer will be revealed tomorrow in an article with Michael, Purchasing Manager and Thorsten, Division Manager International Purchasing at PARKSIDE. #LidlInternational #teamlidl #wearelidl #PARKSIDE

UEFA EURO 2024™: The week that was ⚽ Lidl has been on the ground again for week three of the UEFA EURO 2024 to see the eight teams make their way to the quarter finals! There has been plenty of action off the pitch, with an exclusive interview with a football legend (👀), Lidl employees experiencing the EUROs firsthand, and heaps of fans enjoying the Fan Zones. The Lidl Kids Team meet their football heroes 💛 This week, 176 Lidl Kids have followed the footsteps of the 792 who preceded them by stepping out onto the pitch to watch their heroes play. Football Legend, Philipp Lahm, shares a few words 🎙️ In our Lidl Magazine “FANZONE” for the UEFA EURO 2024, we interviewed the Football legend Philipp Lahm, Head of Organization for UEFA EURO 2024. He praises our commitment to provide sustainable and healthy options for fans during the tournament as we provide fresh fruit at the Lidl stands in the Fan Zones: “Healthy eating plays an important role in this triad of health, sport and education. It's great that Lidl is supporting UEFA with this campaign: as a result, this tournament leaves behind more than just beautiful goals.” During the interview, we also asked Philipp if he plans on visiting any Fan Zones. “Absolutely! That's what makes a tournament! I'm particularly looking forward to it. I won't reveal the time and place, it will be a surprise.” A first-hand perspective 🙋♀️ Sebastian, a lucky Lidl employee who won the opportunity to take his child Lorenz to the Turkey vs. Portugal game, shares his experience: “My son Lorenz couldn't sleep well at times because of the excitement, and we were really looking forward to the day. Grandma, grandpa, aunt, uncle, friends and even schoolmates sent me photos and short films of my Lorenz on TV, it really was an incredible feeling.” This week on the pitch ⚽ The last 16 certainly delivered on the pitch, with last minute equalizers, incredible saves, penalty drama and 19 goals!   Switzerland and Turkey delivered shock wins, over Italy and Austria respectively, while England needed a last gasp bicycle-kick to equalize against Slovakia, before winning in extra time.   Portugal saved a late penalty kick as they scrapped through on penalties. Germany, Spain, France, and the Netherlands all made it through, with regulation victories seeing them through into the quarter finals.   Today sees the start of the quarter finals, featuring heavyweight clashes Spain vs. Germany, and Portugal vs. France, as well as England vs. Switzerland and the Netherlands vs. Turkey.   What games are you watching tonight? 👇 #LidlInternational #OnYourTeam #EURO2024 #UEFAEURO #LidlKidsTeam #teamlidl

Leonie’s Unforgettable Experience at the UEFA EURO 2024™ opening game Leonie, Executive Secretary at Lidl International, started her journey with #teamlidl in 2021 at the Purchasing Department. "I have a fantastic team with supportive colleagues. I love my role because it allows me to interact with various departments, which suits my sociable nature perfectly!" ❤️💙💛 Leonie was one of the lucky winners of tickets for the UEFA EURO 2024 offered by Lidl, specifically for the Germany vs. Scotland opening game. "I received the exciting news during my vacation. Lidl arranged the round trip to Munich, and our stadium seats were perfect, right in the front row, giving us a close-up view of the players and the match!" 🇩🇪🏴󠁧󠁢󠁳󠁣󠁴󠁿 Leonie chose her dad as her companion, fully embracing this unique experience. "The city was buzzing with festivities, and there were many Scottish fans! My dad and I enjoyed a meal at a restaurant before the game, where we mingled and engaged with other fans. It was a special moment, and I felt incredibly grateful for this opportunity." 🏟️✨ For those aspiring to experience a European Championship match live, Leonie advises, "Just go for it and embrace every adventure. Be open, engage with other fans, and enjoy the fun conversations!" ⚽️ Who would you take with you if you won tickets to a UEFA EURO 2024™ match? 👇 #LidlInternational #UEFAEURO2024 #Euro2024 #wearelidl

We’re on your team – from match day – to everday ⚽🍉 We can’t help your team win the game, but we can help you be the best host for a night. What we eat has a huge impact on our health and the environment. That's why we develop our range of products on the basis of the planetary health diet to make it easier for our customers to consciously choose healthy and sustainably manufactured products in future. 🥦🌍 This means that when Lidl customers serve our produce to friends and family on match day, they can be confident that we’re keeping prices low without compromising quality. “With our reach, we want to make UEFA EURO 2024 accessible to as many people as possible and bring the sport and the fans closer together. Football is for everyone - just like our products. At the same time, we want to use our sports sponsorship to make our customers aware of the importance of exercise and a conscious nutrition as part of a healthy lifestyle. As a sustainable fresh produce discounter, we always offer our customers the highest quality fresh produce at the best price and have made it our mission to make an active and healthy lifestyle as easy as possible for our customers”, Martin Alles, Executive Vice President, Marketing International at Lidl International. When you are hosting, what is your favorite food to prepare? Tell us in the comments. 👇 #LidlInternational #OnYourTeam #EURO2024 #UEFAEURO

Behind the Scenes of our UEFA EURO 2024™ Partnership with Milena Meet Milena, Junior Consultant in Corporate Communications at Lidl International, specializing in sports sponsorship communication. Her role involves communicating about sponsorships but also about inspiring colleagues and customers. "I feel fulfilled when I can write compelling texts that inspire and inform. It's incredibly rewarding when my writing encourages readers to participate in sports events sponsored by Lidl." ❤️💙💛 Milena played a crucial role in the UEFA EURO 2024 project, focusing on corporate communications, including internal updates, press coverage as well as LinkedIn communication. Together with her colleagues, she was instrumental in motivating employees and customers to engage in various programs and events associated with UEFA EURO 2024™. Additionally, Milena was responsible for producing event reports that outlined the progress during the initial weeks. The communication effort for UEFA EURO 2024™ was a collaborative endeavor involving multiple Lidl countries in Europe. Milena highlights the importance of sharing best practices and experiences among colleagues. "This was a massive project, and almost everyone from #teamlidl contributed in some way. Seeing the fan zones and activations in the city, and watching the games, made me proud of our collective achievements." 🤝✨ Reflecting on her experience, Milena finds her involvement in the UEFA EURO 2024™ special. "As a company with roots in Germany, it means a lot to sponsor the UEFA EURO, especially with Germany hosting this year. This championship is one of the most sustainable ever, aligning perfectly with our mission. I'm thrilled to have been part of it!" 🌍🌱 What behind-the-scenes stories from the UEFA EURO 2024™ interest you the most? 👇 #LidlInternational #UEFAEURO2024 #Euro2024 #wearelidl

DIY is there for everyone: Creating a global brand identity for PARKSIDE    Building a global brand requires strategic thinking and innovation – PARKSIDE, our independent brand for DIY tools, has come a long way since its inception in 1996. With customers in over 30 countries, the PARKSIDE global identity has developed over time to reflect the brand’s commitment to quality, affordability, and accessibility.  🛠️   Read the full article below to find out how. 👇    What would you like to see from PARKSIDE in the future?    #LidlInternational #PARKSIDE #YouGotThis #BrandIdentity  #teamlidl

Meet the Lidl International LinkedIn team 💻 #WorldSocialMediaDay was just yesterday: A perfect time to introduce you to the dynamic team behind our LinkedIn presence – and to find out what values and visions drive them every single day. At Lidl, we communicate with a 360° approach. We prepare all our diverse topics and engagements from different departments in a stakeholder-oriented way for LinkedIn and other channels – to send consistent messages. Our goal is to present a coherent Lidl brand to the world. 🌍 Our LinkedIn page is a collaborative effort between the teams Social Audiences and Employer Branding, ensuring a seamless blend of corporate, CSR, consumer and HR topics. Olivera, Selina, and Sophie from the Social Audiences team focus on engaging stakeholders with meaningful content. Katerina and Sabrina from the Employer Branding team highlight our colleagues' stories, making our internal community shine. 🤝✨ Olivera, the Group Leader Social Audiences, emphasizes the importance of LinkedIn in reaching stakeholders with content that reflects values and initiatives of Lidl: "Our goal is to turn our online community into fans and advocates by sharing our sustainable and community-driven initiatives." Her colleagues Selina and Sophie support this vision by developing engaging content and highlighting societal roles of Lidl as a food retailer – from environmental initiatives to human rights advocacy. Katerina, Junior Consultant Employer Branding at Lidl International, underscores the importance of authenticity: "In terms of Employer Branding, #teamlidl colleagues are at the center of our LinkedIn communications. Our goal is to provide authentic insights and give our colleagues a platform to share their stories, both inside and outside the workplace." Together, these teams work tirelessly to bring Lidl values to life on LinkedIn. Their collaborative efforts ensure that our social media presence not only informs but also inspires – reflecting our commitment to sustainability, community, and employee well-being. ❤️💙💛 What aspect of our LinkedIn content do you find most engaging? 👇 #LidlInternational #wearelidl #teamlidl

Core values of PARKSIDE 💚 The correct answer will be revealed tomorrow in an article with Nicole, Team Lead of Campaign and Brand Strategy at PARKSIDE, and Florian, Team Lead of Content at PARKSIDE #LidlInternational #teamlidl #wearelidl #PARKSIDE #YouGotThis #PARKSIDER