Koto

Fitbit Ace LTE is a new kids wearable brought to you by Google. It’s the first ever connected smartwatch designed to get kids off the couch and into the chicken-space-race (yeah, that’s a thing). With 4G LTE and a gazillion games, you’re always close to home, and never far from fun. Google approached us to build a brand system around Ace LTE's four core attributes—Bold, Playful, Weird and Lovable—that speaks to the zest of childhood and the independence they long for. We worked closely with the Ace team to make sure the new brand authentically represented that childhood zeal, while ensuring its seamless integration across all touchpoints. High fives all round to the amazing Ace team—particularly Natalie Beaconsfield, Elliott Burford, and Anil Sabharwal—who have been the most incredible partners since 2022. Massive shout out to the supremely talented external partners who helped make this work come to life: Photography: Tonje Thilesen Device renders: Kühl & Han® ; STEL Design® Campaign video: Kühl & Han® ; Nexus Studios Check out the full case study —> https://lnkd.in/gefbVwE3

RootstockLabs (formerly IOV Labs) is home to some of the most pioneering and purpose-driven people working in Web3. A novel company, almost without parallel, RootstockLabs build disruptive, decentralised technologies that are helping to unlock the fundamental benefits of Bitcoin for people everywhere. A new name and identity is the culmination of a multi-year development mission with Koto to overhaul and improve the identities and relationships of their ecosystem of brands. Find out more about their important work here → https://lnkd.in/eyypi3i7

Trading crypto can be overwhelming. To build trust, and bring excitement back to the category, we partnered with Coinbase to create a fun campaign encouraging people to download the app, and start trading. We developed a character-driven TVC with a quirky narrative: meet CFG—the Crypto Friendly Giant! Accompanied by GIFs and banner ads, the 15-second spot sees the lovably clumsy colossus taking a very hands-on approach to an incredibly simple step-by-step. Full case study there 👉 https://lnkd.in/gsnCKKzq

The Economy of Things. Once a theory, now a reality? Pairpoint’s SIM and Blockchain technology breathes new life into today’s ‘connected’ devices by enabling limitless connectivity, autonomously and securely, between them all. The impact of this could be profound; enabling a host of new revenue models for businesses and ushering in a new frontier of convenience for users. Backed by Vodafone and Sumitomo Corporation, the strategy, name and identity we developed together aims to build comprehension in this novel technology, whilst capturing its sophistication.

What's the role of branding in the early stages? 🧐 Thriving companies are built on three pillars: Product, Growth, and Brand, creating a powerful flywheel—even from the start. At launch, among many competitors, a standout feature alone isn't enough. This is very true in B2B, where a lack of reputation and trust can undermine feature-focused sales efforts. So, what does brand do here? It strategically positions your product, crafts a compelling brand story, and helps you make sense of your customers' pain points and aspirations. It's your way of making a strong statement about your vision for the world. It serves as a crucial boost and relevance check for your product marketing efforts. More on OFF Brand → https://lnkd.in/e9XZPpef

The PC is entering its AI era 💻✨ Copilot PC is a new class of PC powered by Microsoft's Copilot AI. They're the fastest and most intelligent Windows PCs ever built, aiming to make life brighter by lightening workloads, enhancing human creativity, and simplifying the day-to-day. We created a visual identity based on the idea of illumination to represent a new dawn for the PC, educating users on the experience and showcasing how easily AI can enhance our daily lives in the process. Special shoutout to the Microsoft Team for our ongoing collaboration. Renders & art direction by the superstars at BUCK. And product demo animations by the talented crew at PASSERINE. Full case study → https://lnkd.in/eyZp_Y8d

Huge congratulations to independent studio Theorycraft Games on the launch of SUPERVIVE, a neon-apocalyptic hero battle royale where strategic, explosive shootouts meet a new era of storm chasing hunters. Koto partnered with the ultra talented crew to craft a suitably neon, anime-inspired identity. Both the game and incredible intro by The Line Animation Studio are 🤯🤯 If you have 10,000 hours to spare, get the homies together. Drop in. Go deep 😈

In a world overwhelmed with unread emails and missed messages, video stands out as a powerful medium for business communications. Imagine turning Notion memos, training guides, and meeting summaries into engaging AI avatar videos with just one click. With the launch of Synthesia 2.0, we've evolved the Synthesia brand around the idea that video creation should be as easy as writing, eliminating the need for complex equipment or advanced skills. Just your words—in action. Our work redefines Synthesia’s brand idea, story, and visual identity, and we’re excited to see more businesses adopt the Synthesia way.

Live life on max with Fluz Typical loyalty programs save their best perks for the biggest spenders, and they’re designed to be confusing. Shoppers miss out on an estimated $121 billion in unclaimed rewards every year. Fluz changes the game by giving you cashback on every spend, and even more when your network spends. When one person gets more, everyone gets more. Our challenge? Communicate this power simply. We created a clear North Star: help everyone maximize their money. Fluz is a ‘collaborative earning app’ that dials up everyday life. Celebrated in our brand idea, Life On Max, Fluz transforms ordinary spending into VIP experiences. A bold ‘maximized’ wordmark, candy-colored gradients, and surreal art direction make the new Fluz brand unforgettable. Empowering, legitimate, larger than life – these principles guide everything from financial features to Fluz Parties. We ensured seamless integration with the Fluz product team to deliver a brand that’s memorable and usable. Check out the full case study → https://lnkd.in/gzM_PYVn

What is brand strategy, and why does your company need one? 🧠 A brand strategy helps businesses highlight what they do, how they show up in the world, and why anyone should care. Long story short, it makes them relevant, purposeful and different. In our second OFF Brand issue, we take a closer look at what brand strategy is, what it’s not, why it matters, how to build one, how to use it, and tips, tools, and frameworks to get started. We share amazing examples from Bolt, Meatable, Airtasker, Airbnb, Back Market, and more. Read on → https://lnkd.in/eM44H4NM