Kluuf

Jetzt wird’s wild… Platz 3. Wie geil ist das denn, der Startcast Podcast und ich sind so stolz. Danke an alle! Danke an alle Zuhörer:innen Danke an alle Gäste. Danke an mein Team von Rocka Studio. Danke an Acast.

𝗦𝘁𝗶𝗹𝗹 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗴𝗶𝗳𝘁𝘀? 🎄 Look no further! Hamburg's innovative startups have you covered with some fantastic options. Here are three standout choices from Hamburg's startup scene: 🎤📸 Capturing Memories with Sound: Voicestories, founded by Yvonne Ramat offers a creative way to make memories audible. Whether it's a baby's first words, the wisdom of grandparents, or special moments with loved ones, Voicestories transforms personal narratives into timeless treasures. Their stickers with QR codes allow you to record a voice message that can be played back using the code. 🌿 Olive Oil with a Story: hinterland, founded by Johanna Zara Zoern, brings you the taste of Spain with a twist. Their olive oils come from a traditional Spanish village and come packaged with an olive tree. Depending on your choice, the tree can be young or already bearing fruit. 🌱 Skincare for Men: Men, it's time to pamper your skin! Kluuf, founded by Florian Wilhelm, offers a range of vegan skincare products that are free from skin-irritating ingredients and harmful microplastics. Plus, their commitment to social projects means that your purchase has a positive impact beyond skincare. 🎅🎁  Stay tuned for more Christmas ideas to come! #startupcityhamburg  #ChristmasGifts  #UniqueGifts photo © Voicestories: the christmas offering

Seeing Kluuf's products featured in the press is always a highlight for me 📸 On the one hand – and this appeals to the rational, finance & strategic side in me - because features in newspapers and magazines are still the number one source of information for German beauty consumers, ahead of television, internet and – yes – social media (📈 GIK Beauty Report 2023). On the other hand – and this captivates my emotional side – it simply makes me proud seeing kluuf recognized on such a broad level. Part of the truth, however, is also that I don’t know whether it was the right move to shift a significant chunk of our marketing budget towards PR in our first year. Only time will tell. So for now, I will continue to enjoy seeing kluuf appear in magazines every now and then 😊 .

Summoning the spirit of Christmas in 3,2,1… 💫 Dear one, it‘s here. Our booking for this year‘s Re.connect meditation advent calendar journey is open: https://lnkd.in/d-EiN_B8 Let’s journey through ritual, #calmness and deep #connection this #holiday season. I feel it‘s so important these days to come together in ritual and practice. So thank you for making this end of year a #peaceful one together with me. (And as a special: If you register until Nov 8th, you get the Nov 8th Yoga Nidra practice included for free. 🤍) The Re.connect meditation advent calendar is also a kind and playful way to integrate #mindfulness into your team’s end of year pace. You can always reach out for a customized offer. 🙏 #reconnect #meditationpractice #meditationadventcalendar #leadership #mindfulcoaching #mindfuladventcalendar #mindfulholidayseason

kluuf hochwertige, vegane Pflegeprodukte speziell für Männer #startupvalley #gründertalk #kluuf #vegan #pflegeprodukte #männer Kluuf https://lnkd.in/e2JrnHB6

I have never cared too much about business cards and titles (that’s a lie by the way -more at the bottom*) But with starting Kluuf it didn’t matter anymore to me what the business card or title said (for people who think that “founder” is a cool title, let me tell you: It is not. David Chang described very accurately in “Eat a peach” that the success of his business Momofuku boils down to his capacity to eat shit). That changed however, when I received the business cards from HIT - Help In Time gGmbH for our non-profit work in Germany and in South Africa. I am beyond proud of the work this fantastic organisation is doing and grateful for their trust in me to take me onboard as director and founding member in South Africa. I will carry these business cards wherever I go. For the ones that didn’t know: HIT is the organisation of choice Kluuf is committed to donate 10% all profits to! I put a link to a description to some of HIT’s projects in the first comments in case you like to learn more or support. *in my twenties I was probably more interested about what a little a piece of paper said about me than what some friends did. I know…

kluuf didn't make it - but we are keeping our head held high! In August we participated in GlossWire's Global Pitch competition and made it to the finale. We were absolutely starstruck by celebrated judges (such as industry legend Kelly Kovac or TV personality Amanza Smith) and at awe by the already extremely accomplished competing finalists (such as “Joy of Beauty”, “oquist cosmetics” and HEAR ME RAW). Despite our best efforts we didn't win. However, we definitely earned our spores amongst brands with millions of dollars in founding and noteworthy endorsement deals. What's more is that we learned a hell lot and got connected to fellow beauty brands and industry experts. We keep saying it over and over again: kluuf is not in a 'winner takes it all market'. Us small, sustainable beauty brands can succeed together and shift the market in the right direction. Big shoutout to the winners Mike Indursky, Joy A. Johnson and Olga Ringquist. Let’s keep the momentum indie brands and make a change!

Let's turn something bad into something good, but how? 🤔 Roughly 2,000€ worth of Kluuf skincare got damaged by a carrier (for a small company that is a substantial loss). Luckily, the damages are limited to the outer packaging, so instead of dwelling over the loss, we are wondering who could still benefit from the products? So far the ideas are giving the after shaves to a homeless shelter and sponsoring raffles (with a charitable background) with the rest of the products. If you have an idea what to do with the product or a specific charity in mind, feel free to send me a message or comment this post 🙏