Jung von Matt SPREE

𝗜𝗖𝗛 𝗙𝗟𝗜𝗘𝗕’𝗦: 𝗢𝗨𝗥 𝗡𝗘𝗪 𝗘𝗨𝗥𝗢𝗪𝗜𝗡𝗚𝗦 𝗕𝗥𝗔𝗡𝗗 𝗖𝗔𝗠𝗔𝗣𝗔𝗜𝗚𝗡 𝗜𝗦 𝗢𝗨𝗧 𝗡𝗢𝗪 When our client Eurowings tasked us with redefining their brand, we closed our blinds, buckled up and took off.  Now, almost a year later we are ready to land. The result is a comprehensive revision of Eurowings' brand architecture and a definition of a new value proposition: more ease for everyone! The aim of this repositioning is to strengthen the emotional bond between Eurowings and its customers. And to show that flying can go smoother than you nowadays expect it. Building on this we are now excited to share Eurowings’ brand campaign „Ich flieb’s!“. It captures the very essence of what it’s like flying aboard Europes leading value airline by putting the guests centre stage. Bold, lighthearted, fun. And wait, is that a talking carp? Ich flieb’s indeed! A big thanks to the whole team: Ali Reza Aivaz-Scheffer, Anisyah Berty, Christian Wellhäußer, Christian Wölky, Claire Grobe, Eva Hofauer, Henning Lisson, julia cramer, Joana De Santana Nitz, Katja Saupe, Mara Neuerburg, Marc Nelte, Niklas Werner, Sarah Coßmann, Tatjana Lienz, Jan Harbeck, Sven Rebholz     Produktion: MARKENFILM GMBH Director: Owen Trevor Black DP: Jallo Faber EP: Ferdinand Racz Producer: Johannes Schmidt Color Grading: Richard Fearon Editor: Ryan Boucher Post: Katalyst Mischung & Musikproduktion: TRO GmbH #JungvonMatt #JungvonMattSpree #Eurowings

𝗜𝗖𝗛 𝗙𝗟𝗜𝗘𝗕’𝗦: 𝗢𝗨𝗥 𝗡𝗘𝗪 𝗘𝗨𝗥𝗢𝗪𝗜𝗡𝗚𝗦 𝗕𝗥𝗔𝗡𝗗 𝗖𝗔𝗠𝗔𝗣𝗔𝗜𝗚𝗡 𝗜𝗦 𝗢𝗨𝗧 𝗡𝗢𝗪 When our client Eurowings tasked us with redefining their brand, we closed our blinds, buckled up and took off.  Now, almost a year later we are ready to land. The result is a comprehensive revision of Eurowings' brand architecture and a definition of a new value proposition: more ease for everyone! The aim of this repositioning is to strengthen the emotional bond between Eurowings and its customers. And to show that flying can go smoother than you nowadays expect it. Building on this we are now excited to share Eurowings’ brand campaign „Ich flieb’s!“. It captures the very essence of what it’s like flying aboard Europes leading value airline by putting the guests centre stage. Bold, lighthearted, fun. And wait, is that a talking carp? Ich flieb’s indeed! A big thanks to the whole team: Ali Reza Aivaz-Scheffer, Anisyah Berty, Christian Wellhäußer, Christian Wölky, Claire Grobe, Eva Hofauer, Henning Lisson, julia cramer, Joana De Santana Nitz, Katja Saupe, Mara Neuerburg, Marc Nelte, Niklas Werner, Sarah Coßmann, Tatjana Lienz, Jan Harbeck, Sven Rebholz     Produktion: MARKENFILM GMBH Director: Owen Trevor Black DP: Jallo Faber EP: Ferdinand Racz Producer: Johannes Schmidt Color Grading: Richard Fearon Editor: Ryan Boucher Post: Katalyst Mischung & Musikproduktion: TRO GmbH #JungvonMatt #JungvonMattSpree #Eurowings

From AWB, ENNESS to VTRLND💥 Since the launch of our #RightsagainsttheRight initiative less than a year ago, we have managed to secure the rights to many Nazi codes. Not only have we successfully been fighting against one of Nazis' biggest sources of funding, but we have also gained fellow supporters: More than 10 fashion companies are already committed against the spread of these codes via #FashionagainstFascism. ✊ As of last week, six more brands are in the process of registering - thanks to a record amount of donations that will provide us with the necessary funds to secure more Nazi codes in the future. And also thanks to the never-ending media coverage, such as in Süddeutsche Zeitung, Hamburger Morgenpost (Morgenpost Verlag GmbH) or DIE ZEIT!

It's time to celebrate: Jung von Matt won “Global Agency of the Year” at The Gerety Awards, and we at Jung von Matt SPREE couldn’t be prouder to have contributed to that success. Our Right against Rights campaign for Laut Gegen Nazis was honored with 11 awards, including 2xGold, 5xSilver, and 4xBronze, making it the most awarded campaign of the festival. A huge thank you to the brilliant jury of the Gerety Awards. And congrats to every single teammate who brought their ideas to this. To every partner who helped bring them to life and made them even better. And to every client who dared to push for these campaigns and made it possible for them to see the light of day. #JungvonMatt #JungvonMattSPREE #GeretyAwards

It’s always good to start the week with good news. In this case from MAD STARS in Busan, South Korea. Our project, ‘Trained by the Unexpected’, was awarded 1x Gold and 1x Finalist at the Korean festival, and we couldn't be happier. 🕺🏻🐅🛸🦢🦖 Congrats and thank you once again to the entire team and all our partners who made it happen. João Peixoto Sarah Buggle Alejandro Gabarda Yash Bhut Harvey Wilks Dana Schönefeld Marlene Bauer Albert Hornbach Jenni Kuhlmann Jan Harbeck Sven Rebholz Franziska Spiess Jules Esick Jonas Braukmann Tobias Kern Sandra Klook Jung von Matt SPREE 👊🏼

Coming up with a digital-first campaign in no time using a new, agile process between client, agency, and production company? Safe! The campaign "Safe bei eBay" aims to position eBay Deutschland in the heads & hearts of a younger target audience as the modern and secure platform for free selling. The campaign slogan emphasizes the diversity of eBay's product portfolio. From sneakers to washing machines, you can find — exactly — all of this "Safe bei eBay." ➡ The key to success and the quick turnaround was the new structure, whose core (client, agency, media planning, and production) forms a steering committee composed of all relevant stakeholders. ➡ The co-creative process, developed together with the consulting and production firm fount.space, focuses on creative, feasible ideas and consistently eliminates unnecessary feedback loops. Thanks to add2 GmbH, Alexander Jentzsch, Bettina L., Carina Elisa Dorothea Hoffmann, Christian M. Ditting, COSMOPOLA Artist Management & Creative Service Production, Diana Helle, Dorothea Wilhelm, Stefan Bruckmaier, Eileen Tröger, EssenceMediacom, Frederike Wetzels, Harriet Nicot, Inka Weigl, Ivan Boljat, Jan Schmechtig (he/him), Joana De Santana Nitz, Lena Pitzl, Lukas Popp, Leon Jurtzik, Malaika Ewald, Philipp Haeberlin-Collet, Ramona Junggeburth, Sarah Dornieden (she/her), Sascha Priesters, Sascha Wieland, Tanja Contreras Morales, Veronika Weintraut, Yola Seeger and everyone else involved. #jvmspree

🌶️ 𝗖𝗢𝗠𝗜𝗡𝗚 𝗜𝗡 𝗛-𝗢-𝗧 𝗢𝗙𝗙 𝗧𝗛𝗘 𝗣𝗥𝗘𝗦𝗦 🌶️ It doesn’t happen every day that one of our campaigns is featured in every relevant news outlet from Germany’s “Tagesschau” to CNN, NBC and South China Morning News. But our Buldak ferry extravaganza did: 441 (!) press clippings in 35 (!) countries, hundreds of thousands of impressions on social. In one (!) week. We’re beyond excited that one ferry ride could spread this much heat around the globe. It’s just one of those examples where you as an agency can turn one of your client’s obstacles into a great, spicy story that takes on a life of its own. Thank you to everyone who covered, shared, chuckled about this. This has been a blast 💥 Anja Bierau, Domenique Liebernickel, Elisabeth alias Lana Kari, Mara Neuerburg, Timo Kramer, Elena Zahlecker, Hyitai (희태) Kim, Joanna Hajduk, Lisa Yvo Heimgartner, Lucie Herrmann, Maik Knackstedt, Philipp J., Sulkie Lee, Sandra Klook, Sascha Wieland, Titus Scholl, Valentin Gronau, Florian Gager, Jonathan Helmer, Franziska Spiess, Sven Rebholz, Jan Harbeck, Strictly Production, JUNG VON MATT HANGANG #Buldak #JungvonMatt #JvMSPREE

JUNG VON MATT HANGANG and Jung von Matt SPREE took the spiciest ferry ride ever to celebrate Buldak's epic return to Denmark. 🇩🇰 Two months ago, some Buldak Ramen noodles were banned for being ‘too spicy to handle’. This is the first time Buldak products, which are exported to about 80 countries, have been recalled for being too spicy. But now, Buldak is back on Danish shelves and hotter than ever! As a thank you, Buldak invited Danes on the spiciest ferry ride through Copenhagen to enjoy their favorite Buldak with all kinds of toppings and spicy sauces, to party and celebrate with Hochi, experience spicy drinks, and listen and dance to some of the spiciest music. All in the spirit of "Freedom for the spicy" 🌶️ A big thanks to the whole team! Anja Bierau, Domenique Liebernickel, Elisabeth alias Lana Kari, Mara Neuerburg, Elena Zahlecker, Hyitai (희태) Kim, Joanna Hajduk, Lisa Yvo Heimgartner, Lucie Herrmann, Maik Knackstedt, Philipp J., Sulkie Lee, Sandra Klook, Sascha Wieland, Titus Scholl, Valentin Gronau, Franziska Spiess, Sven Rebholz, Jan Harbeck Strictly Production

Right on target! If you've been watching the Olympic Games in France, you've probably heard about the incredible success of the Korean archery team. They've been unbeatable since the Seoul Olympics in 1988! Our client, Hyundai Motor Company (현대자동차), has been supporting the team for 40 years, providing cutting-edge technology to give them an advantage over their competitors. This includes advanced robots as training partners, camera systems to analyze posture and heart rate, and 3D-printed custom grips for bows. To showcase this long-standing partnership, we produced a video series demonstrating how technology initially developed for car manufacturing and enhancing Hyundai drivers' convenience is now being used to train professional archers. Fingers crossed for many more medals! 🥇 Thanks to the team: Alejandro Gabarda, Boreum Kim, Elena Zahlecker, Joanna Hajduk, Lucas Durães, Franziska Spiess, Gonçalo Martinho, Ha-Na Choi 최 하나, Harvey Wilks, Jimmy Lüdtke, Kristyna Miklasova, Jenni Kuhlmann, Lucie Herrmann, João Peixoto, Leon Jurtzik, Lisa P., Sarah Buggle, Titus Scholl, Jonathan Helmer, Merve Sahin

Too hot to handle! 🌶️ On August 8th, we're turning up the heat with our first Samyang X Jung von Matt collaboration by finally bringing back Buldak to Denmark. Get ready Denmark, stay tuned and follow Buldak on Instagram! https://lnkd.in/e3m6mc-f Jung von Matt SPREE JUNG VON MATT HANGANG