InfoSum

“You have many other browsers, and many other channels, and many other new environments, such as CTV, such as commerce media - which haven’t been reliant on cookies for quite some time. [...] If you’re drafting a strategy off of this change, then you’re missing the point.” Speaking to Rob Williams at #BeetRetreatBerkshires, InfoSum’s CEO Lauren Wetzel shares her thoughts on Google’s recent announcement and what it means for marketers. Beet.TV #InfoSum #BeetRetreat #DataCollaboration #FirstPartyData #DataPrivacy

🍪 Cookies or no cookies, first-party data collaboration performs better. Check out this case study where Renault pitted third-party cookies vs first-party data in a campaign with Axel Springer All Media (ASAM). The first-party data campaign delivered: 📈 18% increase in conversion rate 📈 38% improved target profile ad delivery 📉 15% lower cost per action 📉 19% lower cost per click 🔗 Link to the full case study in the comments #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

🎙 The latest episode of Identity Architects is here! In this episode, Ben Cicchetti sat down with Vincent Flood, Editor in Chief at VideoWeek.   Tune in to hear Ben and Vincent discuss:   📺 Fragmentation and rebundling across the Connected TV ecosystem 📈 The growth of FAST channels 🤖 How generative AI is impacting the TV landscape 🌈 Raising inclusivity and diversity across industry events, and more! 🎧 Listen here: https://hubs.la/Q02HM3Vl0 #InfoSum #IdentityArchitects #DataCollaboration #ConnectedTV

Yesterday, Google announced it was abandoning its plans to deprecate third-party cookies. However, upon closer inspection, this news may accelerate their demise. The reality is that data privacy remains a top priority for all industry players, and the regulatory landscape will continue to evolve. For forward-thinking organizations, nothing will change. As InfoSum’s Devon DeBlasio explains, marketers will continue to adopt privacy-centric solutions, such as data clean rooms, that empower them to utilize first-party data while ensuring consumer privacy: “The forced focus on first-party data has created a new horizon for data-driven marketing that hinges on fast, accurate, and transparent insights. Data clean rooms are, and should be, ID-agnostic, providing unwavering control over how data is used—or not used—to drive results.” Learn more about what the announcement means for marketers in our blog: https://hubs.la/Q02HDhcN0 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData

With cookies disappearing and privacy regulations ramping up, how can marketers safely access the crucial audience insights they need to deliver relevant experiences? As traditional data sources fade away, marketers are turning to first-party data collaboration to understand consumer behavior and achieve 360-degree customer views. Check out our data collaboration playbook for insights to discover five ways to deliver actionable insights. Learn how to: 💡 Build richer audience profiles 📺 Transparently identify the best media placements 🖌️ Inform marketing and creative strategies 📈 Future-proof measurement 🎯 Unlock strategic business insights Get your playbook today: https://hubs.la/Q02F3lVR0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

“A true data clean room is a decentralized infrastructure for data partnerships that supports marketers in campaign planning and activation, audience analysis, and measurement. However, the most important aspect is to ensure consumer privacy through end-to-end protection.” Many leading companies now recognize that data privacy and protection are powerful drivers of business growth. Privacy-enhancing solutions such as data clean rooms enable companies to turn privacy into a competitive advantage. However, not every data clean room is actually clean, meaning that some myths about the technology remain. Writing in ADZINE - MARKETING. TECH. MEDIA. 🇩🇪 , InfoSum’s Managing Director, DACH, Aline Z., dispels common data clean room myths and explains how organizations can use data protection as a growth driver. Read more: https://hubs.la/Q02HpyYJ0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy

Ending the week on a high! InfoSum is thrilled to share that we’ve been shortlisted for two awards at VideoWeek’s European Video Awards 🤩 🎉   Thanks to our work with partners Channel 4 Sales and Nectar360, we’re incredibly excited to be shortlisted in the following categories: 👉 Best Commerce Media Campaign 👉 Best Use of Data Congratulations to all those who made the shortlist! #InfoSum #DataCollaboration #RetailMedia #VideoWeek #EVA2024 #EuropeanVideoAwards

InfoSum is excited to be attending Beet Retreat Berkshires next week! Don’t miss the chance to connect with our CEO, Lauren Wetzel, if you’d like to learn more about: 🔒 Privacy-enhancing technologies 📈 How your organization can drive innovation and business outcomes through first-party data collaboration 🚀 How our clients are achieving success across retail, gaming, CTV, financial services, and more! Arrange a meeting here: https://hubs.la/Q02H4Dzv0 Beet.TV #BeatRetreat #InfoSum #DataCollaboration #DataPrivacy

Retail media has surged beyond hype to reality this year, proving its ability to drive impressive results for retailers, brands, and media owners. Despite its rapid growth, the industry is still only scratching the surface of the enormous opportunity. Retail media solutions are tremendously valuable to CPGs due to retailers’ wealth of online and offline shopper data. However, these solutions are not only valuable to CPGs. Non-endemic brands recognize the opportunity ahead and are entering the arena. In our latest blog, Ben Cicchetti explores how first-party data collaboration empowers non-endemic advertisers to tap into the huge potential of retail media networks. Read more: https://hubs.la/Q02GVn5D0 #InfoSum #DataCollaboration #DataCleanRooms #RetailMedia #RetailMediaNetworks

🛒 Want a quick overview of how data clean rooms power retail media networks? Check out our infographic to learn how data clean rooms empower brands, retailers, media owners, and other companies to securely collaborate and unlock the following retail media opportunities: 🛍️ Shopper marketing 📺 Off-site activation 📈 Measurement 🤝 Second-party data planning View infographic: https://hubs.la/Q029XCW60 #InfoSum #RetailMediaNetworks #RetailMedia