HUGO BOSS

Launched today: BOSS SELECTED BY BECKHAM!     This handpicked edit from our Fall/Winter 2024 collection features items chosen personally by David Beckham and is the first of many collaborations with him.     BOSS SELECTED BY BECKHAM includes tailored and casual pieces that reflect David’s signature aesthetic and complement his dynamic 24/7 lifestyle. Highlights include a statement double-breasted camel coat and a cozy shawl-collar cardigan with dropped shoulders.      BOSS SELECTED BY BECKHAM is available in stores and online for fans to shop worldwide. Discover more about the collaboration here: on.hugoboss.com/BSBB-    #BeYourOwnBOSS 

Our journey to Lead in Digital continues!     This summer, we partnered with Istituto Marangoni and Adobe Substance 3D to discover talented 3D designers with an innovative competition. 🎉    We tasked students with creating two looks for a hypothetical digital BOSS Menswear collection. To bring their creative visions to life, they leveraged cutting-edge tools like Adobe Substance 3D and our HUGO BOSS 3D assets — including the official BOSS Menswear avatar and our collection of digitalized BOSS fabrics. The students presented their collections at our Ticino office, where they received invaluable feedback from the judges Alwyn Hunt and Emily Bisset from Adobe, Jacopo Battisti from Instituto Marangoni, and Cristina Caviglia from the 3D Design BOSS team.    Mayla El Mouallem Rodrigues won the competition and a six-month internship with our 3D Design BOSS team. She will support the 3D Design BOSS team, learning more about things like 3D content creation and 3D sketching.    Congratulations Mayla! We look forward to welcoming you in Metzingen!  #insideHUGOBOSS #Substance3D 

Inspired by the bold “It’s for Life” BOSS Fall/Winter 2024 campaign, we asked our employees to share their commitments for life and share with their networks on LinkedIn.     Our HUGO BOSS colleagues created a wave of positivity and inspiration on September 10 with their posts, highlighting that being a BOSS isn’t a destination — it’s a lifelong journey you commit to.     Thank you to everyone around the globe for participating! Check out the video for a short behind-the-scenes look from our photobooth, with a special appearance by our CEO, Daniel Grieder.     Learn more about it here: on.hugoboss.com/IFL24-    #BeYourOwnBOSS #insideHUGOBOSS 

On and off the track, HUGO and the Visa Cash App RB F1 Team had an incredibly exciting Singapore Grand Prix! 🏎️💨 We took fans from the grid to the streets with the launch of the HUGO x RB Fall/Winter 2024 capsule collection. The capsule blends references to contemporary tailoring, modern performance wear, and iconic fanwear, fully channeling the maverick spirit of RB with HUGO’s self-expressive style. Back on the racetrack, the Visa Cash App RB F1™ Team cars lit up the night race in an exclusive new livery: nose- to- tail HUGO denim. It’s been a thrilling F1 season so far, and our engines are still running! Learn more about the race week here: on.hugoboss.com/HRB- #HUGOYourWay #visacashapprb

We took the “Out of Office” vibe from Milan to Metzingen! 🌿     Our HUGO BOSS colleagues took some time off in the middle of the day and got a front-row seat experience for the global livestream of the BOSS Spring/Summer 2025 collection in our HQ.     Inspired by the stunning set design for the BOSS Spring/Summer 2025 show in Milan’s Palazzo del Senato, we transformed our ON AIR TV Studio into a botanical garden and mentally left the office behind.     Thank you to everyone who joined us and for bringing the out of office energy to our HQ!     Where did you watch the livestream from? Let us know in the comments.     #BOSSMilanShow #BeYourOwnBOSS 

Automatic reply: We’re “Out of Office” at Milan Fashion Week ️📧   BOSS redefines contemporary style with its Spring/Summer 2025 collection, breaking out of the corporate pattern and reinventing the 5 to 9. The future of corporate outfits transition from in-office to offline with ease, perfectly suiting the 24/7 lifestyle of a modern BOSS.     The set transformed the courtyard of Milan’s Palazzo del Senato into a peaceful natural landscape. It was the perfect backdrop to present the collection, transporting guests away from the hustle of modern life to fully enjoy the show.     The diverse runway cast was led by BOSS ambassador Taylor Fritz and also featured Matteo Berrettini, Alica Schmidt, Miles Chamley-Watson, Khaby Lame, and Mew Suppasit. VIP guests included David Beckham, Khalid, Kaya Scodelario, Maia Mitchell, and Micheal Ward, who watched from the front row.    Hit the reset button, log out, and reclaim your time. It’s time to go “Out of Office” with BOSS.      Learn more about the Spring/Summer 2025 collection: on.hugoboss.com/SU25- #BOSSMilanShow #BeYourOwnBOSS 

Get ready to power down and clock out as we trade the office rush for serene landscapes. Join us for an “Out-of-Office” exploration of style as we stream the BOSS Spring/Summer 25 fashion show at 11:30AM CEST #BeYourOwnBOSS 

BOSS goes “Out of Office” for Milan Fashion Week. Join us on September 18 for the BOSS Spring/Summer 2025 Fashion Show.  #BOSSMilanShow #BeYourOwnBOSS 

Our newly launched BOSS Fall/Winter 2024 campaign embraces the powerful narrative "It's for Life," as we take the #BeYourOwnBOSS journey into its next chapter.    This season we welcome new faces to our cast, including David Beckham in his debut BOSS campaign, Grammy-winning Burna Boy, and South Korean star Lee Jong Suk. Returning talents include supermodels Gisele Bündchen and Naomi Campbell, who now also represents BOSS Watches, Jewelry, and Eyewear, alongside Matteo Berrettini.    Explore the new collection of sophisticated BOSS tailoring, and learn more about the campaign here: on.hugoboss.com/BFW24- 

Quality clothing and high-performance materials come together in the first-ever BOSS x Aston Martin capsule collection.     This off-the-track lifestyle wardrobe caters to the modern consumer’s desire for luxury performance — with prestigious craftsmanship and innovation from Aston Martin Lagonda Ltd, and traditional authentic tailoring by BOSS. Our brand ambassador Fernando Alonso stylishly takes center stage as the face of the campaign.     Experience the pinnacle of modern sophistication — realized through our shared focus on heritage, craftsmanship, and flawless design. Learn more about the collaboration here: on.hugoboss.com/BxAM-