HUGO BOSS

Join us as we continue to drive sustainable change in fashion with BOSS “THE CHANGE" — the platform that focuses on empowering new innovative technologies and sustainable materials. 🌍    Our latest step with BOSS “THE CHANGE” is expanding our use of the revolutionary HeiQ AeoniQ™ fabric in a new product category: footwear! The new sneakers, made with the sustainable cellulose yarn, offers unmatched durability, moisture management, comfort, and style — plus, they also bring us closer to realizing our goal of 0% polyester and polyamide by 2030.     Stay tuned for more of our innovations as we shape a more sustainable future of fashion! 👟 

What a way to celebrate 100 years of HUGO BOSS! 🎉    This year our annual summer party was extra special as we marked our 100th anniversary. We transformed our headquarters into a summer festival ground, with a stylish Miami Vice inspired throwback to the 80s — the decade when HUGO BOSS established itself as a leading international fashion brand, dressing celebrities of the era like the leading characters of the popular tv show Miami Vice.    We celebrated this once-in-a-century moment with our colleagues from Metzingen, Filderstadt, and Wendlingen. We also invited former and current members of the supervisory and management board — people who helped guide the company to where we are today — to celebrate with us.     Our colleagues set the vibe for an incredible night, with lots of delicious food, drinks, and dancing to our HUGO BOSS rock band and DJ Felix Jaehn, who kept the party going.    Thank you to the events team for putting together a show-stopping party, fit to celebrate 100 years of style. We will continue to SHAPE. TOMORROW. for the future of fashion! #insideHUGOBOSS 

Last week, over 200 global colleagues came together at our headquarters to engage, exchange, and learn during our inspiring TWIN Focus Week. TWIN is the main initiative for our CLAIM 5 pillar “Organize for Growth” and the program aims to build a smart & tech-driven value chain, connecting all relevant processes & systems from product development until point of sale & beyond.    The three-day event featured collaborative workshops, in-depth discussion rounds, and much more. Employees on campus had the chance to learn more about the TWIN through an interactive Experience Area and a Global Townhall. We are looking forward to the next milestones of our TWIN as we SHAPE.TOMORROW. at HUGO BOSS!    Be sure to check out our recap video below with highlights from the event. #insideHUGOBOSS 

This Pride Month, we showed our commitment to diversity, equity, and inclusion at Europe’s largest LGBTQI job and career fair — Sticks & Stones Fair in Berlin. 🏳️🌈     At HUGO BOSS, we believe in the power of the fashion industry to inspire and create a better future for all. We go beyond tolerance and embrace the rich dimensions of diversity within everyone — including race, gender, age, abilities, sexual orientation, and beliefs.    Join us in fostering an inclusive world where everyone feels valued and empowered. Let's celebrate diversity and continue shaping the discourse together!     Are you ready to work in a company that actively fosters an open and inclusive culture? Take the next exciting step in your career with us: on.hugoboss.com/careers     #insideHUGOBOSS #thatsmyHUGOBOSS #sxs24 

BOSS is sponsoring the "NAOMI: In Fashion" exhibition at the renowned V&A in South Kensington from June 22, 2024 to April 6, 2025!     The exhibition explores the extraordinary 40-year career of legendary supermodel and fashion icon, Naomi Campbell. It highlights key moments of her journey, with contributions from top designers, the V&A’s archives, and her own personal collection. We’re especially excited that our BOSS grey wool ensemble — worn by Naomi herself in our Fall/Winter 2023 #BeYourOwnBOSS campaign — will also be on display.     For opening night, Naomi wore a white leather gown custom made by BOSS. The outfit was designed together with Law Roach, image architect, who also attended the event wearing BOSS.    Join us in celebrating the extraordinary journey of Naomi Campbell and the power of fashion to inspire and empower. Tickets are now available: on.hugoboss.com/NE- We hope to see you there!    

After a week of exciting matches and perfect weather, another fantastic #BOSSOPEN has concluded! 🎾    Bold BOSS branding was everywhere at the Tennis Club Weissenhof in Stuttgart, as we returned as title sponsor for the third year running. We welcomed tennis fans and VIP guests back for a memorable BOSS lifestyle experience — both on and off the court.    Tennis stars like Frances Tiafoe, Jan-Lennard Struff, Ben Shelton, Andy Murray, and our very own BOSS brand ambassador Matteo Berrettini, brought their A-game to the grass courts. Congratulations to Jack Draper for securing his victory at the nail-biting final on Sunday!    A live DJ set the atmosphere in the entertainment area, where guests could go between matches and visit our iconic BOSS Bar. One big highlight of the week was the return of the giant BOSS sports holdall pop-up store, showcasing the exclusive BOSS x Matteo Berrettini capsule collection and exclusive merchandise for fans to explore, and bring a piece of the BOSS OPEN home with them. A heartfelt congratulations to all the players who participated, and to the teams who contributed to making this year a phenomenal success. Watch the video to relive the excitement of the BOSS OPEN 2024. 

Bienvenue! 🗼 After more than a year of hard work, we are excited to share that we have opened the doors of our new office and showroom in Paris.  Our new space takes us to the iconic 7th arrondissement at 113, rue de Grenelle. We recently welcomed our French team to the beautiful 19th-century mansion — which showcases our minimalist and elegant aesthetic across five floors. We shared a memorable first day together, and we’re excited to be welcoming our customers in the coming weeks and months. This milestone reinforces our commitment to the French market and marks the next chapter of our brand's comeback. Click here for more details about our new opening: on.hugoboss.com/PO- #insideHUGOBOSS 

Our customer loyalty program has reached the next level, and we’re excited to officially welcome HUGO BOSS XP. ⚡    This innovative program leverages advanced technology and a multiyear roadmap, setting a new industry standard for customer engagement. HUGO BOSS XP combines traditional loyalty features with new blockchain-supported elements, revolutionizing the way our members interact with our brands.     We have incorporated Web3, so that members can now collect BOSS XP and HUGO XP tokens (NFTs) through their purchases and interactions, unlocking exclusive benefits and services — and a whole new level of rewards! Plus, they will enjoy personalized and localized omnichannel interactions through innovative digital and physical touchpoints.    The UK market will be the first to see the new program in action, followed by a global roll out over the coming years. At HUGO BOSS, we continue to innovate in the immersive digital ecosystem, drive meaningful engagement, and deliver personalized experiences like never before. Learn more about our new program: on.hugoboss.com/HBXP- #insideHUGOBOSS

The HUGO BOSS Foundation welcomes our first long-term partner: Coral Gardeners, the most revolutionary movement for coral conservation on the planet! In February, we welcomed the Coral Gardeners team and their founder and CEO Titouan Bernicot to our headquarters, to learn more about the work they’re doing to restore coral reefs and revive reef ecosystems in French Polynesia, Fiji, and soon Thailand and beyond. Founded in 2017 when a young Titouan saw the effects of coral bleaching on the island where he was raised in French Polynesia, the organization diligently focuses on cultivating heat-resilient coral fragments in nurseries, and locally educating passionate communities to continue the conservation works — up until now they have planted over 100,000 corals, but their long-term goal is to plant one million around the world! As June is #WorldOceansMonth, and tomorrow is #WorldOceansDay, we’re thrilled to announce the HUGO BOSS Foundation is supporting Coral Gardeners in their important work — and we are looking forward to making a sustainable impact together! If you are inspired by what Coral Gardeners is doing, and want to know how you can support them through coral adoption, read more on here: on.hugoboss.com/CG- #insideHUGOBOSS

With International Children’s Day tomorrow, we’re excited to announce our partnership with Klischeefrei in collaboration with our HUGO BOSS Daycare Center! 🧸 We have kickstarted this collaboration, together with our DE&I (Diversity, Equity, and Inclusion) team, by implementing the Klischeefrei method set in our LITTLE BOSS TIMES daycare — this initiative promotes career and study choices to be made without the restrictions of gender stereotypes; and by removing this barrier at a young age , we open up a whole new world of opportunities! By encouraging new ways of thinking, we hope to inspire the next generation to break barriers and follow their dreams wholeheartedly — and continue to SHAPE. TOMORROW. by driving positive change for a more inclusive and equitable future for everyone! #insideHUGOBOSS