What can B2B marketing learn from Jubilee Media?
With over 10 million subscribers and 5 billion YouTube views, Jubilee’s success in audience engagement is extraordinary.
I recently came across the podcast with Ryan Hashemi, the mastermind behind the successful media company, where he shares a few lessons:
▶ First Impressions Count: Jubilee's mastery in crafting captivating thumbnails and titles speaks volumes. Their messaging is clear, concise, and irresistibly intriguing. So let's create straightforward narratives!
▶ Emotional Engagement. High emotional content attracts and RETAINS viewer attention, a technique we can also use in B2B marketing through storytelling.
However, it can be challenging to combine precise and clear messaging with storytelling, because these two approaches often have different focuses and techniques. 🆘
We need to ensure that the key information remains clear & prominent and employ narrative elements to enhance or illustrate key points.
🤔 What do you think about Jubilee's 'hackathon model' for idea testing?
A/B testing for various designs and messages is standard practice in B2B marketing. However, I hold a critical view on this because often, continuous testing can lead to decision avoidance. Testing itself has to be guided by a clear strategy.
But if Jubilee wins hearts (and views and likes) with stories and a precise message, so can we in B2B marketing 👀
#b2b #marketing #jubilee