Football Business Journal

🎙 ⚽ 🏆 Why Women's Football is the Future of Football Business? Exclusive Interview with John P Reynal, the President & CEO of The Women’s Cup. by: Roger Hampel 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘪𝘴 𝘳𝘢𝘱𝘪𝘥𝘭𝘺 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘢 𝘮𝘢𝘫𝘰𝘳 𝘧𝘰𝘳𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘱𝘰𝘳𝘵𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘖𝘯𝘤𝘦 𝘶𝘯𝘥𝘦𝘳𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥, 𝘵𝘩𝘦 𝘴𝘱𝘰𝘳𝘵 𝘪𝘴 𝘯𝘰𝘸 𝘨𝘢𝘪𝘯𝘪𝘯𝘨 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴, 𝘣𝘳𝘰𝘢𝘥𝘤𝘢𝘴𝘵𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘧𝘢𝘯𝘴 𝘢𝘭𝘪𝘬𝘦. 𝘛𝘩𝘪𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘪𝘵𝘴 𝘷𝘢𝘴𝘵 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭. 𝘐𝘯 𝘵𝘩𝘪𝘴 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸, 𝘑𝘰𝘩𝘯 𝘗. 𝘙𝘦𝘺𝘯𝘢𝘭, 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵 𝘢𝘯𝘥 𝘊𝘌𝘖 𝘰𝘧 𝘛𝘩𝘦 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘊𝘶𝘱, 𝘴𝘩𝘢𝘳𝘦𝘴 𝘵𝘩𝘦 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘩𝘪𝘯𝘥 𝘧𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘛𝘩𝘦 𝘞𝘰𝘮𝘦𝘯'𝘴 𝘊𝘶𝘱, 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵𝘰𝘳𝘴 𝘧𝘶𝘦𝘭𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘱𝘰𝘳𝘵'𝘴 𝘳𝘪𝘴𝘦, 𝘢𝘯𝘥 𝘸𝘩𝘺 𝘩𝘦 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘴 𝘸𝘰𝘮𝘦𝘯'𝘴 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘪𝘴 𝘴𝘦𝘵 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘤𝘰𝘳𝘯𝘦𝘳𝘴𝘵𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶'𝘳𝘦 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘰𝘳 𝘢 𝘧𝘢𝘯, 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 𝘸𝘩𝘺 𝘸𝘰𝘮𝘦𝘯'𝘴 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘪𝘴 𝘱𝘰𝘪𝘴𝘦𝘥 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘱𝘰𝘳𝘵. READ MORE ⤵ ⤵ ⤵ https://lnkd.in/dbZvSU6V

⚽🚀 "MESSI EFFECT" MECHANISM IN WOMEN'S FOOTBALL? 🎙 I had the pleasure of speaking with John P Reynal, President & CEO of The Women’s Cup, about the transformative power of women’s football and the incredible potential it holds for the future of the sport. 🌍💪 Noticing the "Messi effect" in the United States—from jerseys on every street corner 👕 to even a Messi burger at Hard Rock Cafe 🍔, to sold-out stadiums for his games 🏟️ (just yesterday, the Chicago Fire vs. Inter Miami match at Soldier Field drew a live audience of 55,385)—I was curious how this phenomenon plays out with stars in women’s football, especially when they play their matches in the USA. 🇺🇸 🌟📈 Since Juventus was one of the participants in this year’s The Women’s Cup, I had to ask John how the presence of one of the most followed women’s football players, Alisha Lehmann, who joined Juventus Women this summer, influenced the media coverage and overall buzz around the event. 📸⚽ John shared some fascinating insights: 💬 "Alisha Lehmann had a tremendous impact at the Women's Cup in Louisville. For instance, she posted a photo holding the Women's Cup trophy 🏆, and it garnered over 900,000 likes, a number we've never seen before on any of our posts. The videos featuring her reached over 2-3 million views 🎥, and our platform's growth spiked by more than 30% 📊." He further explained how Alisha Lehmann exemplifies the potential for a "Messi effect" in women's football: 💬 "Just like how Messi's arrival at Inter Miami drastically increased their social media following 📱, Alisha's presence created significant buzz and engagement. While she's not at Messi's level of global stardom, the mechanism is similar—a single star can draw massive attention and bring new audiences to the sport. Many people, especially on the men's side, who weren't very familiar with women's football, knew about Alisha Lehmann. This crossover appeal is something we’ll see more of, and it will be hugely beneficial for the sport." 🚨 My full interview with John P Reynal titled "Why Women's Football is the Future of Football Business?" is already available on Football Business Journal! In our discussion, we explore the massive growth potential in women’s football and the innovations that are set to shape the future of the sport. READ MORE ⤵ ⤵ ⤵ #Football #Business #WomensFootball #SportsManagement https://lnkd.in/db8VWy48

🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇦🇪 ⚽ Liverpool Football Club International Academy to Launch in the UAE. by: Roger Hampel Check the full article for free ⤵ ⤵ ⤵ https://lnkd.in/dQQUeJm8

🇵🇱 ⚽ 🤝 🥙 🇩🇪 Lukas Podolski’s Mangal Döner x LP10 Joins Forces with Górnik Zabrze S.A. by: Roger Hampel Read the full article for free ⤵ ⤵ ⤵ https://lnkd.in/dDFR_3ip

🇪🇸 ⚽ Are you planning to attend the World Football Summit in person or online? Thanks to our partnership, our readers can now use a special link to enjoy a 15% discount at the World Football Summit Europe ⚽ 🏟️, set for September 18th-19th, 2024 in Seville! How it works? Simply select your ticket 🎫, and the discount will be automatically applied ✅! THE LINK 👇 👇 👇 https://lnkd.in/dHD2KrCZ

🇩🇪 ⚽ VfL Wolfsburg Introduces Next-Gen Advertising in Bundesliga! History was made as VfL Wolfsburg became the first Bundesliga club to implement a fully virtual second LED advertising row! 🎉⚽️ During the recent Bundesliga opener against FC Bayern Munich, an innovative partnership with Supponor introduced cutting-edge technology to the stadium. Utilizing the AI-powered Supponor AIR® technology 🤖, the club has transformed how advertising is delivered on the global stage 🌍. This solution now allows international partners to showcase their brands to the right audience in the right market, all while maintaining a seamless experience for fans in the stadium! 🏟️ Advantages of the Virtual Second LED Advertising Row: • Targeted Global Reach 🌍: Tailored ads for different international markets ensure maximum impact. • Enhanced Brand Visibility 📺: Stronger recognition in key markets boosts global presence. • Increased Sponsorship Value 💼: Customizable options elevate sponsorship value and open new revenue streams. • Flexible Advertising Solutions 🔄: Real-time updates and customization without disrupting the stadium experience. • Seamless Fan Experience 🎉: Fans enjoy the game as usual, while broadcasters deliver targeted content. • Innovative Brand Positioning 🏆: Positions the club and sponsors as leaders in innovation. • Support for Local and Global Partners 🤝: Expands reach for both national and international sponsors. A major milestone in expanding global reach and supporting the international ambitions of national partners. 🔝💼 💛 ⚽ Interested in Football Business? Check & Follow 👉 Football Business Journal 📸 Vfl Wolfsburg #SportsManagement #SportsMarketing #Sponsorship #Football #Business #SportsTech #Innovation #Broadcasting

🇩🇪 ⚽ 1. FC Köln and REWE Group Extend Successful Partnership Ahead of Schedule Until 2028. by: Roger Hampel https://lnkd.in/d6Euzkab

🇪🇸 ⚽ Real Madrid C.F. Secures New Sponsorship with Hisense Group, Enhancing Global Presence. by: Roger Hampel READ MORE ⤵ ⤵ ⤵ https://lnkd.in/d3mdTfyH

🚨 NEWS OF THE DAY! 🚨 🇺🇸 ⚽ 🌴 The partnership between Inter Miami CF and Polkadot has been selected by our team as the news of the day. This groundbreaking collaboration brings together the worlds of sports and blockchain technology in an exciting new way. Check out the statements from the leaders, Chrissy Hill & Euan John Warren, behind this partnership and discover what makes this alliance so special. 👉 Read our full article for free here: https://lnkd.in/dTWRfnCR #InterMiami #Polkadot #Blockchain #SportsTech #Innovation

🇺🇸 ⚽ 🌴 Inter Miami CF Announces Partnership with Polkadot as Official Global Training Partner. by: Roger Hampel https://lnkd.in/dTWRfnCR