Bridging Creativity and Precision in Color Management Gerd Willschütz's latest article, #ColorChaos, highlights a challenge many of us face daily—how subjective color interpretation can lead to inefficiencies, miscommunication, and increased environmental impact. It’s a crucial reminder of why we must embrace a more technical, standardized approach to color. At DMIx, we see the creative process as the foundation of innovation. Rather than undermining it, we enhance it through digital tools that provide measurable precision. By integrating spectral color technology and digital twins, we help designers and manufacturers align their creative vision with technical execution. This ensures that what is designed is what is delivered, streamlining workflows, reducing waste, and fostering clearer communication across the entire supply chain. As Gerd points out, it’s time to blend artistic creativity with scientific precision, not only for greater efficiency but for a more sustainable future. Let’s empower both creative and technical teams to #collaborate seamlessly and #create the best products, without compromise. https://lnkd.in/eWUFtV4V #ColorScience #CreativeInnovation #Sustainability #DigitalTransformation #weareDMIx #EfficientProduction #Phygital
#ColorChaos: Why Ignoring the Science is Costing Us Time, Money, and the Planet Ever had a meeting where discussing color feels like speaking different languages? One person says the shade is "a bit off," another says it's perfect. You're all looking at the same thing, but seeing something different. Welcome to the world of subjective color impressions, where science meets opinions. Light hits a surface, your brain processes it, and voilà! You see color. But the color you see isn’t exactly what’s there. Yet, in daily work, we often act as if color is static and universal. Albert Einstein once said, “Reality is merely an illusion, albeit a very persistent one.” His words fit color perception perfectly. We often rely on subjective experiences of color, ignoring the technical facts. Move that color from the studio to a different room, different light situation, and suddenly we're debating whether it’s "too warm" or "too cold." The truth is, ignoring the technical side of color leads to inefficiencies. Designers often base decisions on what they “think“ they’re seeing, rather than what's scientifically accurate. We talk about "feeling" a color but rarely consider how light and surfaces actually interact. This isn’t just a creative issue—it's a logistical one, leading to miscommunication and wasted resources. The ecological impact is significant. How many times have products been remade because "the color wasn't right?" Each revision wastes time and materials. A more technical, standardized approach to color would reduce these issues and cut down on unnecessary waste. So, why do we keep ignoring the facts? Maybe it’s because we like to think of color as part of the "pure" artistic process. But this artistic ideal comes at a cost—both financial and ecological. It’s time to blend art and science, embracing the technical side of color. We already have a common standard! Doing so will make our work more efficient and sustainable. Maybe then we can all agree on that "perfect" shade. #weareDMIx #colortechnology #ecologicalimpact