Cyreen

🎤 Our co-founder, Ciril Hofmann, will be speaking at the 74th International Retail Summit, presenting on the topic of #RetailMedia in a "Park Session". 🏞 The summit, organized by the GDI Gottlieb Duttweiler Institute, will take place in #Rüschlikon (Switzerland) in a unique setup and with a stunning view on lake Zürich. 🛒 With this year's theme "Retail Challenge: Honoring Values, Embracing Tech" we look forward to sharing our values with fellow industry leaders and decision-makers, and showcasing how we at Cyreen embrace technology for retail media. 💭 The summit will feature presentations from several opinion leaders in the retail industry, including Christoph Werner, CEO of dm-drogerie markt Deutschland; Sinanudin Omerhodzic, CTO and Member of the Board of ALDI Nord Group; Maura Latini, President of Coop Italia; O. Ozgur Tort, CEO of Migros Ticaret and Mario Irminger, President of the Executive Board of Migros-Genossenschafts-Bund. They will discuss the balance between traditional values and technological innovation, as well as their vision for the future of the retail sector amidst the rapid development of AI technology. 🙌 Many thanks to the GDI team: Laura de Wolf, Gianluca Scheidegger, Dr. Johannes C. Bauer and Lukas Jezler. 🔔 We invite you to join us at this insightful event. Reserve your seat here - https://lnkd.in/eSSspCvV

It was a pleasure to be invited to #RetailInnovationDays2024 in #Heilbronn to showcase our technology and the data-driven benefits it can bring to physical retailers with real-life examples. ✨ Many thanks to our partner #ProGetränke Yannick Eberhardt for the great co-presentation and wonderful collaboration. 🙌 These two days were filled with exciting discussions and speeches, which inspired us at Cyreen to better assist our customers in personalized marketing using first-hand data collected in stores. Our innovative retail media solution, C.A.P. Explorer, further adds value in retail data analysis and forecasting. 📊 Data is becoming increasingly important in our digital world, especially in the retail sector. Almost all technology requires significant data analysis to provide valuable insights. However, managing the data generated daily across various channels and understanding its potential requires careful consideration and compliance with regulations. BCG’s analysis shows that retailers with a best-in-class loyalty program and personalized offers can increase revenue and profit by 3% to 5%. 📈 This data collection can unlock new business opportunities through retail media and data monetization. At Cyreen, legal and privacy concerns are among our top priorities, and we ensure they are addressed safely. Our retail media technology is fully GDPR-compliant ( ❗ fun fact: it’s not even GDPR relevant), giving retailers a competitive edge while maintaining data privacy. We cherish technology, value the importance of data and measurability, and translate our attitude into action, turning data into success for our customers. 💪 A big thank you to Prof. Dr. Stephan Rüschen, Prof.Dr. Carsten Kortum, Prof. Dr. Daniela Wiehenbrauk, Prof. Dr. Oliver Janz and Prof. Dr. Beate Scheubrein for this amazing event. Many thanks to Andrea Nitsche, Desiree Schaaf, Diana Zwickl, Susanne Laumann, and the team behind the event from Duale Hochschule Baden-Württemberg ❤️ Bauer, H., Mues, C., Zipser, D., & Adamson, J. (2023, February 15). First-party data is retail’s next growth engine. Boston Consulting Group. https://lnkd.in/efaFZP_x

☀ Vergessen Sie Hamburg oder Berlin – die Hauptstadt des Handels liegt – zumindest für heute und morgen – in Heilbronn. Und zwar genauer an der DHBW Heilbronn, wo unser Handelsteam aus Prof. Dr. Stephan Rüschen Prof. Dr. Carsten Kortum, Prof. Dr. Daniela Wiehenbrauk, Prof. Dr. Oliver Janz und Prof. Dr. Beate Scheubrein mit fünf spannenden Sessions der Nerv der Handelswelt trifft. Bei den siebten #RetailInnovationDays war die Aula mit ihren 500 Plätzen bis auf den letzten Sitz gefüllt. 📈 Heute startete die erste Session mit der Frage: #RetailMedia – Hype oder Illusion? Weder noch, möchte man nach den Vorträgen unserer Referenten antworten: Mit Zuwächsen von über 10 Prozent und als weltweit drittstärkster Werbekanal ist #RetailMedia aus der Medienlandschaft nicht mehr wegzudenken. Praxisbeispiele und Lösungen für komplexe Szenarien zeigten Florian Ueltzhoefer von Edeka #Ueltzhoefer, Ciril Hofmann von Cyreen mit ihrem Kunden Pro-Getränke AG und Yannick Eberhardt. Für Dr. Klaus-Holger Kille von BrandLogistics.NET ist #RetailMedia z.B. auch eine passende Verlängerung von Social-Media-Kampagnen. Jan Riße von Edgar Ambient Media Group GmbH schlägt vor, lange Wartezeiten an den Kassen für mehr Werbung zu nutzen. 💡 In der ersten Session hat es sich schon angedeutet, aber eins ist klar geworden: Wer beim Einsatz von #KünstlicherIntelligenz zögert, wird unter Umständen um Jahrzehnte zurückgeworfen. Das bewiesen in ihren Vorträgen Dr. Armin Müller von Kaufland Deutschland, Markus W. Hacker von NVIDIA , Christoph Annemueller, M.A.von Diebold Nixdorf und Sonya Popat von Accenture. 💡 Christoph Werner, Vorsitzender der Geschäftsführung vom dm-drogerie markt Deutschland gab nach seinem Interview den DHBW-Studierenden vor allem diesen Rat: Arbeitet an der Fähigkeit, aus Krisen und Veränderungen gestärkt hervorzugehen. 🏆 Geschäftsmodelle, die nicht nur funktionieren, sondern messbaren Erfolg anhand von Umsätzen und Start-up-Preisen zeigen, stellte Oliver Janz bei der Innovation Challenge vor: Zielgruppenmodellierung mit Christopher Dübe von Erason, Retail-App-Forschung mit Murmuras GmbH, präsentiert von Qais Kasem, Eiko van Hettinga mit 7Learnings, dem KI-basierten Predictive Pricing und Food Forecast mit Fabian von Aichberger. Wir gratulieren Murmuras GmbH, die das erste Innovation-Käthchen in Gold mit nach Hause genommen haben. 💡 Wir danken alle Referent*innen, die durch ihren Einsatz einen spannenden Kongress gestalten, allen Partnern, die unter anderem ermöglichen, dass 150 DHBW-Studierende am Kongress teilnehmen können und dem gesamten Organisations-Team, die sich selbst übertroffen haben. Und natürlich Prof. Dr. Ralph Scheubrein mit seinem Culinary Coffee Ensemble, die über die ganzen zwei Tage im Einsatz sind.  Andrea Nitsche Desiree Schaaf Diana Zwickl Susanne Laumann 

Harvard Business Review recently published an article on "How Retailers Became Ad Platforms," by Sebastian Gabel, Artem Timoshenko and Duncan Simester. The article explores how retailers are transforming into advertising platforms, leveraging their extensive customer data to create new revenue streams. An important insight from the article: “Developing transparent reporting systems must also be a priority. Retailers need to be able to credibly measure the return on ad spending. This will require building experimentation capabilities into retail-media platforms. Retailers need to be careful not to make the same mistake that large technology companies made in the past when obfuscating ad performance data.” Cyreen's C.A.P. technology helps retailers to fully monetize first-party-data for retail media purposes like online. #Retail #Advertising #AdTech #Marketing #RetailMedia #CustomerData #Innovation #Technology #FirstPartyData #RetailTransformation #BusinessInsights

𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗯𝗲𝗶 𝗱𝗲𝗻 𝗱𝗲𝗻 𝟳. 𝗥𝗲𝘁𝗮𝗶𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆𝘀 𝗱𝗲𝗿 𝗗𝗛𝗕𝗪 𝗛𝗲𝗶𝗹𝗯𝗿𝗼𝗻𝗻 𝗮𝗺 𝟵./𝟭𝟬.𝟳.𝟮𝟬𝟮𝟰...𝗻𝗼𝗰𝗵 𝟲 𝗧𝗮𝗴𝗲.  😀 Unsere Themen bei unserem Symposium mit über 400 Teilnehmern und 25 Vorträgen auf dem Bildungscampus in Heilbronn sind Retail Media, KI im Handel, Nachhaltigkeit, New Marketing und Innovation Challenge. 👌 Programm und Tickets unter -> https://lnkd.in/eHpcNe4f ☝ Im Retail Media Block werden vier Vorträge die Potenziale von Retail Media aufzeigen: - Ciril Hofmann von Cyreen und Yannick Eberhardt von Pro-Getränke Service sprechen über 'Die Messbarkeit von Retail Media'. - Carsten Kortum (DHBW Heilbronn) und Florian Ueltzhöfer [EDEKA Ueltzhöfer) zu 'Retail Media - Hype oder Illussion?'. - Jan Riße (Edgar Ambient Media Group GmbH) zu 'Retail Media DOOH - Das zukünftige Reichweitenmedium einer konsumkräftigen Zielgruppe und die Platzierung in jedem Mediaplan'. - Klaus-Holger Kille (Brandlogistic.net GmbH) zu 'Wie Edeka und Rewe mit Retail Media ihre Fans rocken'. #retailmedia #dhbw #dhbwheilbronn #heilbronn #symposium #rid #kiimhandel #nachhaltigkeit #innovation #fashion #retail #handel

🌟 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐁𝐕𝐃𝐖 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 🌟   German Federal Association of the Digital Economy (BVDW e.V.) has published the new Retail Media Landscape. This comprehensive landscape, developed by the Retail Media Ecosystem focus group, provides invaluable insights and structure to our rapidly evolving industry.   The focus group has brought together over 100 companies from across the value chain, including retailers, advertisers, technology, publishers, as well as agencies.   𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🔹 Defined categories to enhance understanding of the Retail Media market, including Retailer, Retail Media Networks, Network Marketers, Agencies, Offsite Publishers & Marketers, Adtech Providers, and Data.  🔹 Annual updates to reflect dynamic market changes.  🔹 Close collaboration with numerous focus group members and committees like the RMC.   Cyreen is proud to be part of both German Federal Association of the Digital Economy (BVDW e.V.) and this initiative and contribute to the growing Retail Media ecosystem. Together, we are shaping the future of this dynamic industry! 𝐍𝐞𝐱𝐭 𝐬𝐭𝐞𝐩: Defining the in-store retail media world 🚀 https://lnkd.in/gvYd_fCT

🚀 𝐂𝐀𝐏 𝐄𝐗𝐏𝐋𝐎𝐑𝐄𝐑’𝐒 𝐍𝐄𝐖 𝐅𝐄𝐀𝐓𝐔𝐑𝐄𝐒 𝐅𝐎𝐑 𝐌𝐎𝐍𝐈𝐓𝐎𝐑𝐈𝐍𝐆 🚀 Introducing new features on our CAP Explorer: Infrastructure management and monitoring. Infrastructure management and monitoring is an essential part of any professional retail media network. Imagine having the power to oversee every device in your retail media network in real-time, ensuring your foundation is rock-solid and keeping those long-term costs in check.   With this new update, retailers can now access four new dashboards directly within CAP Explorer: 📍 𝐒𝐭𝐚𝐭𝐮𝐬 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Check the status of each store: online, offline, or closed. 📊 𝐋𝐢𝐯𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Check every generated playout in real-time for every store. 📈 𝐓𝐨𝐭𝐚𝐥 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: See impressions aggregated hourly, daily and weekly for all stores. 🔍 𝐒𝐭𝐨𝐫𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Deep dive into every single store.   Retailers and their partners manage their retail media network conveniently in one place. 🖥️✨   Ready to revolutionize your retail media operations? Let's make it happen! 🚀

Thrilled to see the progress on an exciting collaborative research project with esteemed partners from Vrije Universiteit Amsterdam (VU Amsterdam) and Babson College! At Cyreen, we strongly believe that transforming the In-Store Retail Media space requires a close partnership between industry practitioners and academia. A heartfelt congratulations to David de Jong for his great presentations. Congratulations also to him, Dennis Herhausen, and Dhruv Grewal for their invaluable contributions to this exciting project. Your dedication and expertise are truly inspiring!

𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐈𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐅𝐮𝐭𝐮𝐫𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 At Cyreen, data is at the heart of everything we do, and we were happy to see last week's HORIZONT article (17.05.2024) by Klaus Janke on measuring incremental success in retail media. One key takeaway is the growing importance of incremental Return on Advertising Spend (iROAS) as a KPI for measuring the effectiveness of retail media campaigns. 𝐖𝐡𝐲 𝐈𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Retail media, with its access to vast amounts of first-party data, is uniquely positioned to address the challenge of measuring incremental success. As Tim Nedden of FrontRow explains, the ability to track and measure incremental purchases is crucial for understanding the true impact of advertising efforts. As Robert Jozic of Schwarz Media GmbH highlights, iROAS is becoming critical for measuring retail media performance. Schwarz Media’s loyalty app is a great example of how these KPIs can be effectively measured. "We often achieve an iROAS of 3 and more on our loyalty apps, even for brands with high media presence," says Jozic. 𝐓𝐡𝐞 𝐂𝐲𝐫𝐞𝐞𝐧 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 With our unique data set of over 100 million tracked customer journeys, we've developed a broad range of KPIs specifically focused on in-store retail media impact. Through our partnership with leading academics, we have even gained the ability to calculate iROAS. According to the Horizont article, this robust metric allows for a precise understanding of ad effectiveness by comparing user groups exposed to ads versus those who aren't – which is at the base of our in-store retail media measurement technology. This comparison is the foundation of all of Cyreen's measurements and insights (see picture below). 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 To continue retail media’s dynamic growth, retailers must embrace and refine these measurement standards – specifically for the in-store world. The sector’s future lies in robust data analysis and meaningful KPIs. Let's drive forward with data-driven insights and continue pushing the boundaries of retail media performance. #RetailMedia #iROAS #DataDrivenMarketing #AdvertisingEffectiveness #CustomerInsights

Our co-founder Ciril Hofmann had the opportunity to present practical retail media insights and cases on the theme "Innovate to Elevate: Data, AI and beyond" alongside Yunus Bektürk Ronald Schulz from Telekom MMS at this years' #NonfoodKongress by Lebensmittel Zeitung. Thanks to all participants and kudos to everybody involved: Benjamin Birker Nadja Tannert Martin Molch Matthias von Briel dfv Mediengruppe dfv Conference Group