Appinio

Appinio is turning 10! To celebrate our 10-year journey, we’re spotlighting Appinioneers who've been instrumental to shaping Appinio. 🚀 Today, meet Benedikt Helbach! He’s been with Appinio for 6 years and had the unique opportunity to build our sales team from scratch. Growing the team from just 1 person to over 50 global sales professionals is something he’s incredibly proud of, and he credits the team’s success to collaboration and resilience in the face of challenges. Ben has been key to our scaling success—navigating early pitches, adapting strategies, and building lasting relationships with major clients. His insights and leadership have helped Appinio grow into the global company it is today. Thank you, Ben, for your commitment to Appinio’s journey and for driving our sales strategy to new heights! Here’s to even bigger things ahead. 🫱🏼🫲🏽 #EmployeeSpotlight #Appinio10

Brand Growth: Unlocked 🔓 Is your brand ready to thrive in the new era of market research? Tizian Bonus is set to take the stage at MRMW Berlin with this keynote: "Unlocking Brand Growth: Mastering the Shift to Mental Availability and Advanced Data-Driven Strategies." Discover how mental availability can fuel sustainable brand growth and give you the edge in an increasingly data-driven landscape. Tizian will show you how to embrace the mindset and strategies necessary to overcome the most pressing implementation challenges. This is your chance to elevate your brand strategy and stay ahead of the competition. Catch the keynote ⏳ 10th October at 11am Let’s shape the future of brand growth together. #Appinio #MRMW

Did you know Appinio is turning 10 this year? That's right, a whole decade of Appinio. 💙 To celebrate, we're spotlighting Appinioneers who joined us at different stages of our journey, sharing their experiences and insights. 🚀 We're starting strong with one of our OGs, Bilal Hamud! A Palestinian in Hamburg, Bilal has been with Appinio for almost 8 years, starting as a dual student when the company was still a small team. Over the years, he took on responsibility for the app, built the app team from the ground up, and now leads the teams that develop Appinio's consumer-facing products. His work has helped make market research accessible to users worldwide, all while balancing client needs and upholding research standards. From adapting to tech shifts to rethinking how we engage users, Bilal has been key in keeping our consumer app fresh and engaging for our global network. At the same time, his focus on innovation ensures our app-first panel approach provides the best possible data quality for our clients, delivering reliable, high-quality insights they can trust. 🫱🏼🫲🏽 Thanks, Bilal, for being a key part of Appinio’s story. Appinio wouldn't be Appinio, without you! 💪 #EmployeeSpotlight #Appinio10

Pricing your holiday deals can make or break your Q4: get it wrong, and you’re slashing margins or losing sales. 😭 But that won't be the case for you if you watched the last episode of our Get Holiday Ready videocast series, where Houssein A. Al Malla and Svea Kessler covered strategies to find that perfect price—one that drives sales without sacrificing margins. 🚀🎁 In this clip, Svea explains how the Gabor-Granger method can be used to define ideal price points, produce a demand curve, create hypothetical revenue scenarios, and even determine price elasticity. But what's next for your holiday strategy? You've got your audience psychographics nailed, and your pricing strategy down—what’s next? Creatives that actually convert with Houssein A. Al Malla and Dr. Julia Vollstedt! 🛍️✨ 🗓️ Date: 19th September 11am CET 🔗 Register here: https://okt.to/8ZDzsV Can't make it? No problem! Sign up, and we'll send the full recording straight to your inbox! #Appinio #GetHolidayReady PS. Missed the pricing episode and want the recording? Drop us a comment and we'll send it over.

This year, we’re proud to be Diamond Sponsor of MRMW Europe in Berlin. ✨ 📅 October 10 & 11, 2024 📍 Leonardo Royal Hotel Berlin Alexanderplatz 👉 Catch us at Booth 3 MRMW 2024 is back, featuring over 25 expert speakers (including two Appinioneers Tizian Bonus and Emilie Dumas), case studies from 20 industries, and plenty of networking opportunities. The event offers insightful discussions, interactive sessions, and meaningful business connections. Each year, MRMW brings together forward-thinking clients, agencies, and technology leaders to dive into the latest trends shaping the insights industry. As innovation becomes critical, this event delivers the knowledge and connections you need to stay ahead. Psst... If you haven’t got your ticket yet, don’t miss out! Get yours here with the discount code in the video: https://okt.to/vqMXdj #Appinio #MRMW

You know what they say: work hard, work (out) harder. Sports are essential for well-being, especially in the workplace (and even more so in a month like September) 💪💥 That’s why we teamed up with Urban Sports Club to offer subsidised membership as a benefit for Appinioneers. It’s been a huge hit with our employees, especially in our Barcelona office, where working out together has become a way to connect and recharge. 💡 Urban Sports Club chatted with some of the team to find out how they make the most of their membership and how it helps them stay active, motivated, and enjoy a bit of fun together outside of work. 📲 Appinio Urban Sports Club = the perfect match 🫰 PS. Want to join the team? We're hiring! https://okt.to/pwR5yD #Appinio

La cerveza, la reina indiscutible de las bebidas en España 🍺 Recientemente realizamos un informe sobre los hábitos de consumo de cerveza y las preferencias de los consumidores tanto en España, México y Colombia. 👉 Desliza en este carrusel para descubrir algunos de los insights clave y las marcas nacionales e internacionales más populares en España. ¿Te has quedado con ganas de más datos? Descárgate el informe completo en: https://okt.to/bmQW0N #AppinioES

Knowing who your customers are is not enough. 🎯 Demographics may tell you who they are, but they won’t tell you why they buy from you (or more importantly—why they don’t). Case in point: Ozzy Osborne and King Charles—same demographic, completely different behaviors. In the next episode of Get Holiday Ready, we’re shifting focus to pricing. Join Houssein and Svea Kessler to uncover how understanding psychographics can help you create holiday promotions that drive sales without sacrificing your margins. 💡💸 🗓️ Date: 12/09/2024 🔗 Register here: https://okt.to/SqO8Uf PS. Want the recording of episode 1? Drop us a comment and we'll send you the link!

DMEXCO 2024 – Auf diese Appinio Speaker könnt ihr euch freuen 🚀 Am 18. und 19. September ist es wieder so weit – Die DMEXCO - Digital Marketing Expo & Conference steht an! Und neben den exciting News, dass wir gemeinsam mit awork "THE NEXT AGENCY SUMMIT" sponsern, haben wir außerdem ein paar Speakings im Gepäck, die ihr nicht verpassen solltet. 1️⃣ Am 18.09. um 11:15 Uhr 👉 Unsere Customer Success Managerin Johanna Lück zum Thema “The Real Deal um Social Effectiveness zu messen”. Hier lüftet sie spannende Geheimnisse rund ums Thema Erfolgsmessung von Social Media Kampagnen.📍Wo? Auf der Collective Stage. 2️⃣ Am 18.09. um 12:00 Uhr 👉 Unser DACH Marketing Lead Constanze Schumann-Plekat und Julia Glöckner von awork zum Thema “So glücklich sind Agenturen wirklich”. Gemeinsam liefern sie exklusive Einblicke in die aufschlussreichen Ergebnisse des Agency Work Happiness Report 2024. 📍Wo? Auf der Collective Stage. 3️⃣ Am 18.09. um 15 Uhr 👉 Unser CRO Tizian Bonus zum Thema “Mindset Matters: Mit Mental Availability die Zusammenarbeit zwischen Agenturen und Marketing Teams stärken”. Hier erklärt er, wie Mental Availability und Category Entry Points genutzt werden können, um präzisere Creative Briefs, eine faire Messung von Kampagnenleistungen und eine datengestützte Verfeinerung der Markenstrategie zu erzielen. 📍Wo? Auf der Agencies Stage. Der Countdown läuft – und wir können es kaum erwarten ⏱️. Wer von euch ist auch mit am Start 🚀? #DMEXCO2024 #AppinioDE

Kaffee – Deutschlands liebster Alltagsheld ☕️ Für fast alle von uns (93 %) ist Kaffee ein fester Bestandteil unseres Alltags. ✨ Und diejenigen, die nicht genug vom braunen Gold bekommen, müssen sich nicht schlecht fühlen – denn jeder Dritte trinkt drei Tassen am Tag, ganze 16 % brauchen gleich vier davon, und weitere 16 % schlürfen täglich sogar noch mehr. Das Thema des aktuellen Hype Trains ist also wirklich für fast alle von uns relevant und wir haben stellvertretend 1.000 Deutsche dazu befragt. Als Expertin an unserer Seite: Anne Leonhardi, Marketing Director bei De'Longhi Group. 🚀 Hier ein kleiner Vorgeschmack dessen, was in den Ergebnissen auf dich wartet: ☕️ Mit Koffein vs. Entkoffeiniert: Wie viele von uns verzichten auf den Wachmacher-Effekt der braunen Bohne? ❓ Kaffee ist nicht gleich Kaffee, denn er lässt sich vielseitig genießen – aber welche Arten sind wohl am gefragtesten? 🥛 Unsere Hype Expertin hat ins Schwarze getroffen: Milchalternativen sind absolut im Trend! Aber wie viele trinken sie im Vergleich zu Kuhmilch und welche Alternativen sind dabei besonders hoch im Kurs? ⚙️ 82 % ist eine einfache und schnelle Zubereitung für eine Tasse Kaffee (sehr) wichtig – da stellt sich die Frage: Welche Zubereitungsart ist dann wohl am beliebtesten? Swipe nach rechts für die ersten Antworten 👉🏼. Die restlichen Facts rund um den Kaffee-Hype findet ihr wie immer im Report 📊: https://okt.to/3E6tzC #AppinioDE #Kaffee