Wie können Sie sich einen vertrauenswürdigen Ruf beim Sourcing von Private-Equity-Deals aufbauen?

Here are tips to understand your target market as an investor: Clearly define specific sectors, models, revenue stages you specialize in Research trends, challenges, opportunities in your niche Identify ideal customer profile - location, size, needs Build relationships across your ecosystem Attend relevant events to expand network and knowledge Follow news related to your segment closely Review your portfolio for commonalities Articulate your expertise and investment thesis consistently Only pursue leads that fit your criteria Specialize don't generalize. Become an expert by developing a focused vision for your target market.

Don't be a "tit for tat" type of person. If you see a way to provide value to a particular investor/contact just do it, don't focus on what you might get in return. Even if you get no direct benefit from that particular investor/contact in return, the word of mouth these types of actions create far more often than not result in some type of referral or other benefit eventually coming back to you.

Don't try to be everything to every investor. Find your industry/product niche and focus on building deeper knowledge there. In my opinion you will provide far more value to investors by being able to show them deep knowledge in 1 or 2 industries as opposed to being able to show them only surface level knowledge about multiple industries. On a related note, I highly recommend that you don't pretend to know something if you don't. I know that sometimes you have to "fake it to make it," but when dealing with investors in this space they often have deep industry/product knowledge and more often than not your lack of knowledge will be readily apparent. If that happens you will lose all credibility and come off like a used car salesman.

BE PICKY! Almost all of the clients that I have had who were well respected as sourcing these types of deals have told me that they walk away from 99.99999% of all of the deals they come across. Anyone can get lucky once or twice but the only way to build a lasting reputation here is to show investors that you are able to do the work and separate the 1 or 2 truly viable deals from the piles and piles of longshots. Sure your investors could lose even where you did all of the appropriate due diligence and more. However, investors can always tell the difference between someone who picks select deals to show them and one who just throws everything at investors to see what sticks.