Wie kann man mit einem Abschluss in einem anderen Bereich in die Marktforschung einsteigen?

Someone who has love for numbers, research methods and knowledge of consumer behaviour is always a great value addition to market research domain. I have seen highly successful marketing researchers who come from varied backgrounds like geography, technology, music, political science and what not. Moreover skills do not always need a degree if you are adaptive enough to learn them and practice them.

Curiosity should be your core skill. Balance an interest in both hard sciences and soft skills and lean into what matches your interest - qual versus quant.

Market Research is beyond just maths, stats or analytics.If your have a background in psychology/sociology or are just overall interested in brands and consumer behaviour then you can break into market research.

Learn from those who have been in the field for many years. Take the foundational coursework. Be prepared to begin again. Practice. I began my career as a PhD scientist at a Life Sciences company. I fell in love with voice-of-the-customer projects. Whenever possible I participated in those studies to learn from those who did the work well. I had the opportunity to move into a role that was full time market research. I enrolled in part time education to develop the fundamentals. Market Research is a discipline. Doing it well requires discipline. Having come from what some would call a « hard science » background, my caution to others is « Do not come into the field of market research assuming it is easy. It is different, not easy »

Insights is such an umbrella word... But at a very basic, fundamental level: unless you have an interest in connecting the dots across different data points, enjoy data storytelling, and are able to get to the "so what" for the business problem you're looking to solve for, this may not be the right job for you!

I am troubled by the responses here suggesting this is a low-skill field that can be learned by reading articles and quality measured by the outputs of a PowerPoint ‘story’. That field of ‘what was’ is dissolving and the modern insights and research professional does need hard skills of how to create data (sample), unpack the growing number of paid and unpaid publishers of big data of consumer behaviors, sentiment (analytics, critical thinking). Those of us who know the difference are growing in numbers.

Market research is like peering into the hearts and minds of people to uncover their deepest desires and needs. It's about crafting products and services that don't just fill a market gap, but resonate with people on a profound level, making their lives richer and more fulfilling. And while it may seem like a simple concept, delving into market research requires diving into a sea of complex practices, all in the pursuit of making meaningful connections and impacting lives in a positive way. This is the essence of what you should impart when you're shaping and nurturing a team, instilling in them the importance of empathy, understanding, and the relentless pursuit of making a difference.

Pick magazines or books on market research, start from there. Once done, you can already started to see how a lot of things in this world is the product of market research. Apply it to your daily life. Talk to people. Use that new lens of seeing. As Sir Arthur Conan Doyle wrote: "you see, but you do not observe." So observe.

No market research degree? No problem! MR Industry is one of very few 'high-skills' industry that has historically been open to people with a wide range of degrees e.g. Business, Statistics, Marketing, Sociology, Psychology, Anthropology, Mathematics etc. Learn the basics through: Formal: Online courses, bootcamps, certifications. LinkedIn learning courses etc. Self-Directed: Books, blogs, podcasts, webinars, online communities Practical: Volunteer, freelance, network, shadow researchers, sign-up to MR panels and fill-up surveys - critique them. Highlight transferable skills from your past educational streams & passion, showcase experience, network actively. If you are curious about humans and a passionate learner, come aboard!

La investigación de mercados esta muy abierta a personas con diferentes especialidades. No importa tanto que titulo tengas si no tu capacidad de aprender ya que nuestra área cambia todos los dias.

For building your portfolio try to analyze trends and track their metrics, compile and publish them on a media platform like LinkedIn. Moreover create databases that can be used by the public pertaining to a niche. For example- database of HR recruiters or database of VC firms in XYZ region. Publish this work online. Not only this will help you in learning but also will help you gain credibility.

Your resume is your stamp. Curate it and highlight the value you added in every step. Make you wanted and needed! Be proud of your “professional mirror”

Ter um portfólio de pesquisa não é tão comum quanto um de design, por exemplo, mas pode ser um diferencial para quem está ingressando na área. Uma dica é contar sobre suas experiências em forma de cases. Apresente o desafio, o planejamento e os resultados da pesquisa e como ela contribuiu com os objetivos da empresa. Mostre o valor da sua participação nesse trabalho.

Algunas veces en investigación de mercados no somos tan buenos para vender nuestro trabajo. Creo que es muy importante que en tu CV seas muy claro en como tu investigación ayudo a lograr los objetivos de negocio. Como tus insighs y recomendaciones movieron a la compañía a un mejor resultado.

Acredito que a construção de uma história por meio de um portfólio de artigos ou currículo diz muito sobre a forma com que o pesquisador que ser avaliado. Um pesquisador que busca aprofundar conhecimentos, via de regra, terá uma preferência por construir materiais, artigos técnicos, úteis e de qualidade. Observo que a "escrita pela escrita" não se apresenta como agregador para a construção de uma boa história. Deve haver conteúdo e gerar algum tipo de movimento prático ou filosófico relevante.

Expect more from your internship experience: always make sure that the tasks you're asked to complete actually expand your capabilities incrementally, and be clear about asking for feedback on how the work that you have done/completed actually adds to the overall delivery/project impact on the client's business

Now, let's land that dream market research gig! Start by exploring job boards like Indeed or specialized platforms like Quirks and GreenBook. Your network is golden here – ask friends, family, or mentors for tips and recommendations. When you spot a job or internship that sings to your skills and interests, tailor your online portfolio and resume to match. Show them you're a perfect fit! Before the interview, dive deep into the company and industry, flex those market research muscles, and get ready to chat about it all. Your personal touch will shine through, and you'll be well on your way to scoring that perfect market research opportunity!

O mercado não está fácil, sabemos, mas as primeiras experiências podem ser adquiridas como voluntário. Elas serão válidas para você demonstrar seus conhecimentos nos pontos anteriores. Elas também ajudarão você na conquista das melhores vagas.

There are several ways to find internships in market research: First of all, you can use sites specialized in internship offers like like Indeed, Glassdoor, LinkedIn, or specific sites in the field of marketing and market research. Then, you can also use networking events and fairs to meet companies offering internships. Finally, you can contact companies that interest you directly by sending a spontaneous application.

Getting a hands-on experience is necessary to prosper in the market research industry…try to get on with a great brand maybe at a junior level to start your journey

I don’t think I know anyone with a degree in market research- mine is in French literature Any subject where critical thinking, analysis and clarity & confidence in speech, persuasion skills are critical - you’ll be perfect for the industry

I studied a postgraduate diploma in marketing with the chartered institute of marketing and one of the modules was market research. One of the elements from the module was about the briefing process and the watch outs that I thought was interesting. There’s always room for improvement in this area having worked in the industry for many years. I do recommend learning what best practise looks like when briefing agencies to enhance the analytical outputs that you receive. Having worked both client and agency side this is an area that I feel really needs a lot more rigour.

I hired someone without a degree for the market research team because I believed it was the best way to avoid bias. Instead, I sought out someone with a keen sense of observation, curiosity, and an ability to empathize with others. I wanted someone who could approach research with fresh eyes and an open mind, unencumbered by preconceived notions. It turned out to be a great decision, as they brought a unique perspective to the team and were able to uncover insights that others might have overlooked.

Firstly, you don't need a degree - there are many other skills we would look for over and above that (inquisitiveness, a desire to learn & experiment, working in a team etc.) As Paul says, the research world is a welcoming place - we've employed ex sports coaches, ex marines etc. My advice would be don't get hung up on the degree, focus on being interested in the industry - there are so many disciplines inside it (just in our little sub-section you could be a video editor/filmmaker, a project manager, compiling strategic analysis, in sales, in marketing etc.). I did Human Geography and somehow ended up here ;-)

Hardly anyone in MR has a degree in market research, but rather, they come from various disciplines. I have had colleagues from media studies, philosophy, industrial engineering, biochemistry, accounting and finance, political science, and journalism. Most of them do not have any ready skills that could apply immediately to a market research job. But they all have one thing in common: undying curiosity that propelled them to learn about how the human mind and behaviour work. Business or marketing graduates may not have any advantage apart from an understanding of business lingo. Social science graduates in psychology, sociology, anthropology, social work, or counselling may have some advantages because of the skill training they received.