VCCP

😎 The Best Summer Job EVER: A Recap 💼 We’re excited to share the highlights from this year's most incredible summer job experience. Our ECD, Jim Thornton, recently sat down with Creative Salon Worldwide to discuss how the VCCP Stoke Academy emerging talent scheme, ‘The Best Summer Job Ever’ is paving the way for young people to explore careers in advertising. 🏙️ Jim emphasised the initiative's primary goal: making the industry as accessible as possible. Jim said, “Our driving North Star is to get as many youngsters to believe that there is a job for them in this industry and that they might not need to leave home and travel to the big cities to get it.” 🎨 During this year's four-week placement, a diverse group of students from the class of 2024 presented their creative and strategic pitches to Kirstie Hawkins, Head of Marketing at Charlie Bigham's | B Corp. Kristie noted, "It's the kind of thing we're always keen to be involved in. It's a great opportunity for them, and it's really nice for a brand like ours to hear young people's perspectives”. Congratulations to this year’s cohort on their accomplishments! Read more here: https://lnkd.in/gie92GwC

Curious about how we created 'finding faith?' Dive into the making-of to see how our team combined 15 different AI tools to create the animated film. https://lnkd.in/eMJC7dhs Created with ElevenLabs Midjourney ChatGPT Udio #StableDiffusion Viggle Runway #ToonCrafter #AnimtateDiff #ComfyUI #GenerativeAI #AIArt #AICreativity #AIInnovation #AIMedia #GenerativeVideo #AIVideo #AIAnimation #VideoAI

🏆 We are so proud that our White Claw® campaign, "Grab Life By The Claw™" has just won System1 1's Ad of the Week! This campaign, designed to refresh social connections, has a bold goal: to remind Gen Z how much fun hanging out together can be. 🌊 According to System1, the ad has proven to be a powerful motivator, especially among the brand's core audience. The article mentions, "Conviviality and getting together is a tried-and-true theme for drinks ads in all categories, and White Claw has found a strong variation on it by showing the group in the act of getting together. It gives the ad momentum and also works as a way to keep the packaging and brand prominent." Read more here: https://lnkd.in/dtrPbpXz Huge well done to the team! Mark Anthony Brands International, Scott Walton, Isabelle Sakai, Nicola Barrett, Darren Bailes, Jim Capp, Jonny Shaw, Philip Higham, Jordan Wood, Gary Bonsels, Brian Caruso, Marthon Pucci, Alex Scott-Malden, Marianne Bellorín, Marcia Relling, Maddy Holmes

Celebrating one year of faith! 🤖 To mark the occasion, we’ve released an animated short film 'finding faith', made using Gen-AI to celebrate its first birthday. 🌳 Created as a way to explore the practical uses of generative video for brands today, the brand film adheres to a consistent brand world. The faith team decided on the project as a way of “demonstrating the craft it takes to control AI to meet our creative standards, instead of letting AI control how much we lowered them”. 🎨 faith chose to work with their own brand world with their characters ‘girl’ and ‘robot’ (representing humanity and Gen-AI) featuring in an animated origin story which illustrates their founding idea that AI when used properly will serve as an accelerator of human creativity. ⛰️ The story captures the moment a young girl overcomes her initial fear of the robot to form a friendship and takes place within a rich landscape, inspired by anime films. Everything within the film, from storyboards to scripts, animation and music was created using more than 15 different AI tools. 🎥 Watch how we navigate the exciting yet challenging world of generative video, bringing our brand story to life to celebrate faith’s first birthday. Full film here 👉 https://lnkd.in/eMJC7dhs Created with ElevenLabs Midjourney ChatGPT Udio #StableDiffusion Viggle Runway #ToonCrafter #AnimtateDiff #ComfyUI #GenerativeAI #AIArt #AICreativity #AIInnovation #AIMedia #GenerativeVideo #AIVideo #AIAnimation #VideoAI

Exciting announcement! 🎉 Our entries for Mondelēz International’s Cadbury 'Secret Santa' campaign and Müller UK & Ireland’s  'Love Every Bit' campaign have been shortlisted for the 2024 IPA (Institute of Practitioners in Advertising) Effectiveness Awards! Huge congratulations to our dedicated team and amazing clients for their incredible commitment to this work. #EffectivenessAwards #VCCPAwards #CadburyUK #Müller

Ready to star in a vintage Cadbury ad? 🕰️ ‘My Cadbury Era,’ our new Gen-AI powered tool for Mondelēz International, invites you to explore Cadbury’s rich 200-year heritage and add your likeness to a Cadbury poster from the archives. 🍫 As part of our ‘Yours For 200 Years’ campaign, our digital experience agency Bernadette has developed the tool, in collaboration with VCCP, enabling anyone to become a part of Cadbury history in a unique and personal way. 🤳 So how does it work? Simply upload a selfie, choose your era from seven iconic Cadbury ads, and select your preferences. The tool will then recreate the poster with your likeness; in true Cadbury spirit of generosity, every participant is entered into a prize draw to win £200. 🦾 By leveraging AI image inference on original archive adverts and the power of Stable Diffusion, combined with our team’s creativity and expertise, we’ve reimagined these historic posters while staying true to Cadbury’s essence. Ready to create your own ‘My Cadbury Era’ poster? Visit myera.cadbury.co.uk to learn more (UK only). Read more about the campaign here: https://lnkd.in/dYm-Rh6G #Cadbury200 #AI #Innovation #DigitalExperience #Bernadette #MondelezInternational #MyCadburyEra

Behind-the-scenes on our new campaign with Co-op ‘Owned By You, Right By You’ 🎬 Created using stop motion with printed till receipts, our hero 60” campaign tells the story of Co-op’s beginnings, posing the question of - if you were inventing a business today, how you would create the perfect business. And in doing that, how Co-op does business differently. Mel Matson, Marketing Director Food & Masterbrand at Co-op explained the thinking behind the ‘Owned By You, Right By You’ slogan, how they set out to reintroduce its activist spirit, and why its membership model was at the core of their message. We also heard from our Executive Creative Director at VCCP London Chris Birch who masterminded the campaign alongside Jonathan Parker. He explains how they approached the challenge of re-introducing the brand to the nation, by breaking the mould of traditional grocery ads and engaging consumers. Multi award-winning director Sam Gainsborough and Blinkink brought to life the new campaign film ‘The Receipt’ which can be seen below: https://lnkd.in/dAHe_dVG

Massive congratulations to our VCCP US CEO Brett Edgar on being named in the 2024 Campaign UK 40 over 40 list 👏👏

“If You Were Inventing A Business Today, You’d Invent Co-op” 🧾 We are incredibly proud to launch Co-op’s new brand platform, ‘Owned By You. Right By You.’ Created by VCCP London and centered around Co-op’s membership model, our campaign aims to remind the public of the brand’s origins and values. ✨ As the world’s first successful consumer co-operative at 180 years old, our new brand proposition highlights Co-op’s membership model as its unique value. By reminding people that as the Co-op is owned by its members, the public, it can do right by people; it restates Co-op’s economic value - lowering prices on the things people actually buy - and its social value, investing in communities, schools and neighbourhoods. 🎨 Using stop-motion craft to tell Co-op’s story, we created a 60” hero film that breaks the mould of traditional grocery ads and engaging consumers. With printed till receipts, the work drives the message: "If you were inventing a business today, you’d do right by people… all people" with a voiceover by Michael Socha. 📺 We’re excited to see the new brand platform extending across D/OOH, press, radio, social and digital channels from today. Read more here: https://lnkd.in/dAHe_dVG #CoopLaunch #OwnedByYouRightByYou #CoopCampaign #MemberOwned #CommunityDriven #CoopValues #180YearsStrong #CoopHistory #CoopEconomics #StopMotionCraft #InnovativeAds #CommunityInvestment #GroceryInnovation #MichaelSocha #DigitalCampaign #DOOH #SocialImpact #LowerPrices #VCCPLondon #CoopMembership #ProudToLaunch #Cooperative

A monumental Euros game last night ⚽️🥅 We’re proud of our England team today and congratulations to the Spanish team! Well played all 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇪🇸 #Euros24