Asahi Europe & International

As we continue to brew the change across Asahi Europe & International, our latest Women in Beer interview speaks with colleagues in Plzeňský Prazdroj Sales. Here, Veronika Horakova, Commercial Excellence Director Czechia & Slovakia and Tamara Tripská, Junior Event Development Manager share their insights relating to their work and perceived stereotypes. Thanks Tamara and Veronika for your passion and commitment! #WeAreAsahi #Womeninbeer #Brewingthechange

This summer across Europe, what better way to appreciate the good weather while creating meaningful connections with friends and family along one of our new brews available locally in: 🇨🇿 Czechia 🇭🇺 Hungary 🇮🇹 Italy 🇵🇱 Poland 🇷🇴 Romania 🇸🇰 Slovakia 🇳🇱 The Netherlands 🇬🇧 United Kingdom #WeAreAsahi #PlzeňskýPrazdroj #Dreher #BirraPeroni #KompaniaPiwowarska #UrsusBreweries #Grolsch #Fullers #DarkStar #CornishOrchards

In 1987, Asahi created the world’s first super dry beer. Today, we announce the global roll-out of a new range of packaging, the most significant design update in almost 37 years. Dry and crisp with a quick, clean finish, Asahi Super Dry is Japan’s No.1 beer, but our super-premium beer can also be found in many bars, restaurants, music venues and sports arenas globally. Discover more: https://lnkd.in/egdspkvt #WeAreAsahi #AsahiSuperDry

In the first episode of our ‘0.0% to 100%’ campaign, Peroni Nastro Azzurro 0.0% Brand Ambassador Charles Leclerc takes time to slow down at Lake Como and live every moment! Friends 😎 Italian sun & a calm lake 🌞 Ice cold Peroni Nastro Azzurro 0.0% 🍺 High stakes 🏓 Unexpected drama ⚽ #WeAreAsahi #CharlesLeclerc #LiveEveryMoment #Peroni

At Asahi Europe & International our mission is to deliver on our great taste promise and bring more fun to life. We champion togetherness and inclusivity through fun occasions and experiences brought by our sustainable beers that connect people and partners in a responsible way. Building on centuries of brewing heritage, our products represent great quality, exceptional taste, and fun experiences in all corners and cultures of the world. How we brew our beer is central to this, with each of our brands enjoying their own distinctive characteristics.  #WeAreAsahi #CreatingMeaningfulConnections

Congratulations to our colleague and Group Head of Sustainability Preeti Srivastav who has been appointed as a Trustee of the UN Global Compact Network UK. Across Asahi Europe & International we continue to create meaningful connections through collaboration to benefit both people and planet.

Asahi Europe & International colleagues recently got together to celebrate the official opening of our new Asahi Business Services office at Kotelna Park, Prague. Our new office which provides financial services across our markets is becoming a thriving hub for #creatingmeaningfulconnections and collaboration. Join our team and fuel your passion for finance. Asahi Business Services is expanding! Explore our careers page to find out more: https://asahi.goodcall.eu/ #WeAreAsahi

We’re thrilled to announce Charles Leclerc as the first ever Brand Ambassador for our super-premium Italian beer brand Peroni Nastro Azzurro 0.0%, Over the summer, you can look out for Charles as he stars in our latest new ‘0.0% to 100%’ campaign, celebrating the distinctive taste and ethos of Peroni Nastro Azzuro 0.0% - Live every moment! Discover more: https://lnkd.in/eCdHNmUk #WeAreAsahi #CharlesLeclerc #LiveEveryMoment

Summer in the Northern Hemisphere is here and our House of Peroni Nastro Azzurro 0.0% experiences are already in full swing! Through our partnership with Scuderia Ferrari HP, we have engaged thousands of Tifosi in Romania, Italy, the USA, and Canada, celebrating their passion to LIVE EVERY MOMENT. Fans have the chance to get up close to a Scuderia Ferrari HP showcar at our city activations listed below this summer, all while enjoying a cool Peroni Nastro Azzurro 0.0%. 🇬🇧 London 6-7 July 🇭🇺 Budapest 15-21 July 🇸🇰 Bratislava 25-28 July 🇸🇰 Trencin 9-10 August 🇮🇹 Milan 28 August - 1 September 🇷🇴 Bucharest 7-8 September 🇬🇧 Belfast 20-22 September Dates/Locations are subject to change. Stay tuned for more details! For our 🇬🇧 London activation on 6-7th July, please see the following link for ticket booking details: https://lnkd.in/emJ_CFEc #WeAreAsahi #Peroni #LiveEveryMoment

Our colleagues at Plzeňský Prazdroj have unveiled the world’s first ever mobile application that will tell hop growers exactly when, where and how much water they should use to irrigate their farms. This was made possible thanks to recent research as part of the For HOPS research project initiated by Prazdroj.  The new user-friendly application was developed by Czech developers Ackee studio relying on precise data from sensors placed around hop gardens, in soil and hop plants for more than two years, from weather stations, satellite images and other sources. The application will be used by 12 hop growers during its pilot operation, which is a tenth of all hop growers in the Czech Republic, being tested in a total of 14 different locations in 28 hop gardens. Together we want hops, which are an essential ingredient in our beer, to thrive sustainably! Discover more: https://lnkd.in/ez4z5kvF #WeAreAsahi #PlzeňskýPrazdroj #Hops