“I had the pleasure of working alongside Andrew during the 90 Day accelerator, Startupbootcamp Mobility 2013 in Copenhagen. Even though we worked on separate projects, it is easy to describe a number of his key attributes: Inspiring, Intelligent, Decisive, Confident, Visionary, Natural Leader, Articulate, and Passionate about his team/product. Andrew built an amazing team around him of like-minded professionals. He will surely create success in any endeavor he pursues.”
About
I'm an entrepreneur with 12 years of experience in digital growth companies as a founder…
Contributions
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What do you need to know about collecting and using customer feedback?
Make sure you're asking the right people for feedback at the right time. I learned this first hand by making the mistake previously and then seeing it done right at Hotjar. E.g. Asking website visitors "What is stopping you from converting?" is a sure fire way to get bad results. You always have 3 types of visitors, those that were always going to convert, those that are browsing, and those that are not a good fit. By asking pre signup you're getting feedback from a big audience that is not a fit. Instead you should ask "What nearly stopped you from signing up today?" immediately post signup. This way you're only getting feedback from those that were going to convert and those on the fence allowing you to focus on relevant feedback.
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What do you need to know about collecting and using customer feedback?
Not all feedback is equal and it is critical to be able to segment and analyze feedback based on who it is coming from and how valuable their business is for your business. A great way to segment feedback is based on the revenue that is generated from the users that have left the feedback allowing you to optimize how you respond to large amounts of feedback. The best way is to have a clearly defined definition of who your ideal customer profile (ICP) is and then segment your feedback to give clarity and emphasis to the feedback coming from the customers you most want to be serving. E.g If your ICP was is product marketers at mid-market software companies you could then filter your feedback to focus on the feedback coming from them.
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What are the best ways to use customer data in a subscription-based business?
In my experience I would encourage your segments to be standardised across your company and documented, making it easier to cross-reference your data across sources and any research studies that you do. E.G. If you decided to segment your users on a Firmographic attribute like Company Size the options should be standardised in all forms and reports. Company Size: Only me 2 - 10 people 11 - 50 people 51 - 100 people 101 - 250 people 251 - 1,000 people 1,001 - 10,000 people 10,001 people This will make it easier for further analysis in these segments. You can now easily get a report bringing together product data, revenue data, and qualitative insights from different sources all grouped within the same segments to get a complete picture.
Activity
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I’ve recorded over 265 episodes of Churn FM over the last 5 years and the ideal customer profile (ICP) was discussed in over 90 of them. Identifying…
I’ve recorded over 265 episodes of Churn FM over the last 5 years and the ideal customer profile (ICP) was discussed in over 90 of them. Identifying…
Shared by Andrew Michael
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I’m currently relaxing in the Loire valley. But September and October are looking busy with work travel. I’d love to meet as many founders / leaders…
I’m currently relaxing in the Loire valley. But September and October are looking busy with work travel. I’d love to meet as many founders / leaders…
Liked by Andrew Michael
Experience
Education
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Reforge
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8 week education program for growth professionals (PM, marketing, UX, engineering)
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Licenses & Certifications
Publications
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How we gathered 2,7K emails & 6,2K page views in 72hrs spending only $150
Medium
The digital media landscape is evolving at a rapid pace. With the vast amount of content available today, simply producing good content is not enough anymore.
The true winners will be the ones who not only create good content but can deliver an engaging experience in which to consume the content they put out.
Content started out as king and was overthrown by Context. Will Experiential Content with Context be the one to rule them all…
Or is there more to come?
Courses
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CIM Marketing Summit 2012 - Everything Is Marketing
CIM
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Digital Marketing Conference London 2012
iStrategy
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Digital Marketing Summit 2012
CIIM
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Strategic Planning & Implementation
CIIM
Projects
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SHARK Global Facebook Page
- Present
Responsible for the global Facebook strategy & implementation. Digital marketing strategy, online campaign management & digital content development.
Other creatorsSee project
Honors & Awards
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Third Winner
Startup Live
Startup Live is a three-day startup event that provides networking, resources and incentives for individuals and teams to go from idea to launch in just one weekend. The event brings together the local startup community with other European entrepreneurs and enables the participants to connect with experienced entrepreneurs, experts and investors. As such It doesn’t serve as a singular happening but is the beginning of a great journey to build up a local startup ecosystem that helps and supports…
Startup Live is a three-day startup event that provides networking, resources and incentives for individuals and teams to go from idea to launch in just one weekend. The event brings together the local startup community with other European entrepreneurs and enables the participants to connect with experienced entrepreneurs, experts and investors. As such It doesn’t serve as a singular happening but is the beginning of a great journey to build up a local startup ecosystem that helps and supports existing and future entrepreneurs.
Languages
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Greek
Professional working proficiency
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English
Native or bilingual proficiency
Recommendations received
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