Premise

Estamos encantados de anunciar el nombramiento de Alfredo Troncoso como Director Principal de Medición Minorista en Premise. Con más de 28 años de experiencia en Nielsen y Kantar, Alfredo liderará nuestros equipos de producto y ciencia de datos para avanzar el Sistema de Rendimiento del Mercado (Market Performance System - MPS), ofreciendo insights inigualables sobre la ejecución minorista y la participación de mercado en el Canal Tradicional. Leer más: https://lnkd.in/eApUdEi2

We are thrilled to announce Alfredo Troncoso as Premise’s Principal Lead of Retail Measurement. With over 28 years of expertise from Nielsen and Kantar, Alfredo will lead our product and data science teams to advance the Market Performance System (MPS), delivering unparalleled insights into retail execution and market share in Traditional Trade. Read more: https://lnkd.in/euBDm64J

Understanding Mexico’s economy and consumer culture means delving into the world of traditional trade. This channel not only represents 35% of retail sales but also serves as a daily touchpoint for families across the country, regardless of social status. In this insightful article for ExpansionMx, Juan Carlos Jouve Solis, Commercial Director for North Latam at Premise, delves into why understanding and leveraging traditional trade is crucial for market success. In particular, he emphasizes the need for real-time insights and efficient distribution strategies to navigate this segment effectively. Read the full article: https://lnkd.in/eGBx9PGh

On World Humanitarian Day, we want to honor and thank our humanitarian partners currently working with us in Afghanistan, Colombia, Ethiopia, Mali, Mozambique, Myanmar, and Ukraine to provide assistance and protection to those most in need. We’re proud to work with those who spend their lives advocating for the survival, well-being, and dignity of people affected by crises, and we stand with them in their mission to #ActForHumanity. #worldhumanitarianday #dataforgood

Are you effectively tracking your in-store retail execution in traditional trade?  Efficiently monitoring how products perform in stores brings numerous benefits: 🔹 Enhance customer satisfaction through better availability  🔹 Optimize distribution efficiency  🔹 Identify new POS for outlet expansion All of these factors combine to boost profitability and sharpen your market competitiveness. How do you leverage in-store insight to drive your success? Contact us 📈💬 https://lnkd.in/eGQ8WE_w #RetailExcellence #InventoryManagement

More than 90% of stores in Mexico have at least one cooler, and most of them have at least three sponsored doors.  At Premise, we audit over 50 in-store execution KPIs at POS, both off- and on-trade, providing the most comprehensive and granular market insights of the entire Traditional Trade in Mexico. https://lnkd.in/epSRDFkA

Premise empowers brands to enhance in-store execution and pinpoint distribution opportunities at the POS level. Our data reveals actionable insights into distribution trends for top personal healthcare brands in Bogotá, Colombia, including a 9% growth opportunity for the leading brand. Only Premise provides the granular, neighborhood-specific data needed to optimize your distribution strategy. Dive into the full report to see where your growth potential lies! 📊🚀 https://lnkd.in/e3EP45S7 #POSinsights #TraditionalTrade #Optimaldistribution

Elevate your retail strategy with Premise! Our Rolling Retail Census provides granular POS data to optimize shelf space, tackle out-of-stock issues, and perfect cooler placements. Discover actionable insights and gain a competitive edge. Ready to boost your distribution efficiency? Read more: https://lnkd.in/eGQ8WE_w 💡📈 #RetailInnovation #POSInsights #TraditionalTrade

Sabias que… 40% del comercio FMCG en América latina  se hace en el canal Tradicional.  En México este número llega a superar el   50%. En premise entendemos el canal y lo auditamos en su totalidad. Tanto on-premise como off-premise. https://lnkd.in/eGQ8WE_w

Did you know that 40% of FMCG spending in Latin America is done in the traditional trade? In Mexico, this number reaches over 50%. At Premise, we understand the channel and audit it in its entirety. Both on-premise and off-premise. https://lnkd.in/eGQ8WE_w