VIOOH

We're live!🎉 The VIOOH team are thrilled to announce the launch of our annual whitepaper, State of the Nation 2024 for the fifth year running. We have partnered with international research and strategy agency, MTM to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. 🗣️ “Globally marketers increasingly recognise prDOOH’s flexibility, dynamic creative opportunities and sustainability benefits. We’re confident its growth will continue, and as this report indicates, we anticipate a 28% increase in prDOOH spending over the next 18 months, with significant budgets sourced from existing traditional and digital budgets, as well as entirely new budget allocations” says Jean-Christophe Conti, Chief Executive Officer at VIOOH. 📑 Download our reports today by visiting https://hubs.li/Q02PY1qn0 👉 Read more in our official press release here: https://hubs.li/Q02PY0KG0 #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #DOOH #AdTech #OOH

It's time for “Product Perspectives” Episode 4 💫 This series that gives you the chance to hear from members of our Product team for an inside look at the innovation driving our latest releases. 🤗 This episode, we’re joined by our very own Benoît Vidal, Director of Data Products & Partnerships at VIOOH! He will be talking us through how the VIOOH Planner will address the pain points and challenges traditionally faced when planning DOOH campaigns! Want to learn more about how the VIOOH Planner is transforming media planning? Visit our website: https://hubs.li/Q02R_txm0 📽️ https://hubs.li/Q02R_z3c0

See you next week Sydney! 🇦🇺 Join us for an exclusive breakfast event next Thursday, 10th October at Central & West Yallamundi Rooms in Sydney for part one of our Australian leg of our State of the Nation roadshow. We'll be moderating special guest panelists looking into the current state of programmatic DOOH in Australia, with a fantastic line-up of speakers. Hear from: ✨ Brad Palmer, Head of Programmatic, JCDecaux Australia ✨ Sebastien Kriegel, Digital Partner - Transformation and Activation, UM Australia ✨ Dylann Cranswick, Senior Account Manager, The Trade Desk ✨ And more to come... Register today 👉 https://hubs.li/Q02RZChX0 🌏 If you can't make our Sydney event, we're also hosting an event in Melbourne on Tuesday 15th October! If that suits you better, you can sign up here: https://hubs.li/Q02RZ9St0

Our Life at VIOOH team recently held an initiative to support our community through donating to North Paddington Foodbank! We are delighted to share that our VIOOHers have given such generous donations resulting in 3 large boxes which have been donated to their baby bank! 👶 A huge thank you to everyone who supported this cause and donated so generously! We’re happy to know that by coming together our efforts have supported the local community! #TeamVIOOH 💪✨ Madeleine Melluish Ross Leach Daniel Oyetunji Liz Dowling

♻️ Discover how by leveraging a programmatic DOOH campaign, Ecovidrio achieved 1.1 million impressions and a remarkable 16% increase in brand lift, by reading more on our case study portal! Read more 👉 https://hubs.li/Q02Rtrg10 Partners 🤝 JCDecaux España, Glocally, Appcelerate #DOOH #prDOOH #Campaign #Ecovidrio

Get ready to join us on the European leg of our State of the Nation roadshow in Hamburg! 🇩🇪 We'll be hosting a lunch event on Thursday 7th November, featuring insightful discussions, expert panelists and the current state of programmatic DOOH in Germany. Register here 👉 https://hubs.li/Q02RtN260 This event will take place in English #RegisterNow #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #LunchPanel #Adtech #DOOH #OOH #Events

🇺🇸 We went live with KEVANI last month launching programmatic sales across iconic media destinations in Los Angeles, the entertainment capital of the world! KEVANI offer 5 highly sought after programmatic media destinations in LA. Check out their amazing inventory which provides unique opportunities for brands and agency partners to captivate their audiences! 👀 ⭐ Melrose Lights East ⭐ Melrose Lights West ⭐ 2nd & PCH ⭐ Fig Spectacular ⭐ The Trio 📽️: https://hubs.li/Q02RsRBP0

🚀 What an incredible turnout we had this morning for our VIOOH State of the Nation #London event! Again, a huge thank you to our panelists: Shad Alter - eToro, Alice Beecroft - Yahoo, Mark Halliday - JCDecaux UK and Andrew Safi - team × (Omnicom) who were joined on stage by Helen Miall, Gavin Wilson and Adam Orridge from VIOOH. Thank you to everyone else who joined this morning and made it such a dynamic session, we hope you came away from the session with great insights 👏 In case you missed it, here are some of our key takeaways: 💡 96% of UK marketers are considering, piloting, or actively integrating DCO into their campaigns but only 8% UK marketers are actively implementing it 📈 The role of DSPs has grown substantially, with 43% of marketers leveraging DSP managed services for prDOOH - 30 pecentage point increase YoY. 👥 UK advertisers are also demonstrating a stronger focus on audience-centric buying for prDOOH compared to the other global markets surveyed, and UK advertisers primarily seek ‘more audience data’ (42%) 👀 Keep your eyes peeled for the recording of the event! If you enjoyed our London event and have colleagues who you think may be interested in attending any of the other events we're hosting in our upcoming roadshow (Sydney, Melbourne, Paris or Hamburg) - feel free to pass on our link here where we'd be delighted to see them: https://hubs.li/Q02RdSYT0 Download our reports ➡️ https://hubs.li/Q02RdSYT0 #DOOH #prDOOH #StateoftheNation #SOTN #SOTN24

By using programmatic DOOH Columbia Sportswear Company was able to position themselves as the go-to-choice for outdoor activities, achieving 25 pts uplift in brand awareness across 5 European markets. Curious about the innovative tactics that made this campaign a success? Click the link below to learn more! 📈 https://hubs.li/Q02Qpz310 #prDOOH #CaseStudy #DOOH #Campaign

Have you registered to our State of the Nation Melbourne event yet? 🇦🇺 🌏 Join us on Tuesday, 15th October in Melbourne for an exclusive breakfast, exploring all things programmatic DOOH, the key findings and themes from this year's research, alongside guest panelists. 🗣️ We can't wait to see you there! Register today: https://hubs.li/Q02QTKfW0 If you can't make our Melbourne event, we're also hosting an event in Sydney on 10th October! If that suits you better, you can sign up to either event via https://hubs.li/Q02QTG_M0 #RegisterNow #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #BreakfastPanel #Adtech #DOOH #OOH #Events