WE Red Bridge

Small and medium-size enterprises (#SMEs) make a significant contribution to economies around the world, yet the #PR challenges they face are seldom talked about. Read how Wendy Yu helped fill that gap with timely public relations tactics for small businesses in China 👇 Special thanks to British Chamber of Commerce Shanghai (BritCham Shanghai) for hosting an inspiring round table!

Mid-Autumn Festival is just around the corner. We wish our clients, colleagues and friends moments of gratitude and connection, whether near or far. Thank you for your enduring trust in WE Red Bridge.

Take a peek at the latest PR and social marketing work that's fascinated our team👇 #Launch #ThemePark #Shanghai Nicky Wang Greta Ren

New WE research reveals that a company’s corporate reputation and leadership in a specific disease area top the list of factors most likely to shape physicians' prescribing decisions this year. Following the rules for reputation laid out in our new #BrandsinMotion Health report can make the difference between a physician writing a script for your #treatment… or not. Get your copy now: https://bit.ly/3AQQ2ft #Healthcare #PharmaReputation #Drug #China Wendy Yu Yuki Chen

Rooting for our APAC team all the way to September 19! #WECelebrate Nicky Wang PRovoke Media

Introducing 小橘王子, Little Orange Prince First interview round, May 6, when he showed up in our garden, looking for snacks. We took care of him so he could flourish, he made our office his adoptive home. Come meet him at WE Red Bridge Shanghai👇 Curious about our #values? Don't be shy [email protected] #AgencyLife #CompanyCulture #WeAreWE

A new four-wheeled “creature” darts across Chinese roads. If you’re nimble enough, you may catch sight of it: the Artura Spider. McLaren’s first convertible #hybrid supercar reached China, and we were tasked to run a media launch campaign that would position it in the local marketplace. First Gear: Create BUZZ To set the tone for consumers’ relationship with Artura Spider, we drew on the car’s distinctive convertible lifestyle, blending driving pleasure with hybrid technology. Second Gear: Broaden REACH We collaborated with popular auto #media and #lifestyle influencers to promote the Spider and widen McLaren’s reach among unique audiences. Third Gear: Elevate EXPERIENCE Nothing beats sliding behind the wheel of a supercar (we know!). As KOLs experienced the Artura Spider at its #Shanghai premiere, we rerouted the adrenaline rush to win endorsement, engage car enthusiasts and build relationships with luxury buyers. In numbers, we partnered with 65 media, landed 2597 press pieces, and generated CNY 12.50M AD value for our client. To quote McLaren, “PERFORMANCE AMPLIFIED.” #Automotive #LuxuryCar #InfluencerMarketing #ProductLaunch #China Nicky Wang Vivien Teo Greta Ren Yuze Xia

Our latest #BrandsinMotion survey, “Bridging the #AI Expectation Gap”, finds that while 83% of global business leaders are optimistic about the benefits AI will bring to their organization, 54% have no current investment in AI training. This figure is as high as 62% in #China, which shows how AI integration still has a long way to go. WE Red Bridge’s Martin Xu 徐马陵 reflects on the growing opportunity for business leaders, especially in China, to turn their AI vision into action. Download your copy now https://bit.ly/3RqF1XH #ArtificialIntelligence #Technology #Efficiency

How do you leverage #AI —one of the biggest innovations in history— when that innovation is simultaneously changing everything around you? WE Red Bridge’s Tony Zhang reminds us that effective #communication is a valuable asset for driving #transformation and change across organizations. Delve into what we found in our latest global survey, “Bridging the AI Expectation Gap” https://bit.ly/3RqF1XH #ArtificialIntelligence #Technology #Efficiency #China

Does Bakery China ring a bell? No? Held annually in Shanghai, it is #APAC’s leading event serving the entire value chain for the #bakery market. We were there this year not to mingle with artisan pros or sample flaky croissants, but to make sure our client, Fonterra’s Anchor Food Professionals (AFP), made the most out of the event. We partnered with top trade media to shoot a virtual tour video for release on Chinese #social #WeChat and #RED. The video took viewers to AFP’s booth at the expo, creating a curated itinerary for online visitors. We then developed a #media matrix with trade outlets at the core and regional media as add-ons, which generated solid press coverage and led to the campaign gaining steam. The campaign scored high, with AFP’s virtual tour video hitting 9K views, 210 press release clippings, and 18M overall impressions. Bakery China, we savored the connections and opportunities for new biz that you ignite. Now we want more—and so does our client! Till next year~ #FoodandBeverage #CorporateEvents #CorporateCommunciations #B2B Wendy Yu Elaine Yao Yuki Chen Jiashu Zhang Cynthia Fu