Vista Engineering

600 evaluated names, 250 nominees, 36 finalists, and countless votes led to 6 must-follow thought leaders. The winners of the 2023 Experimentation Thought Leadership Awards… UX & Behavioral Science 🎉 Rishi Rawat, the Shopify product page guy Rishi recently told the world he was in an exclusive relationship with product pages. He shares endless examples that help illustrate his product page optimization lessons and uses his expertise to help his clients at Frictionless Commerce. Data & Analytics 🌟 Lukas Vermeer Lukas is the Director of Experimentation at Vista but is often asked to share insights from the eight years he spent leading A/B testing at Booking.com. Lukas advocates for the accessibility of experimentation, helping people from any background (product owners, designers, developers, writers) make the right decisions. Product & Feature Experimentation ✨ Rommil Santiago Rommil shares two decades of experience building experimentation programs from the ground up in his book Sprinting to Show Value: How to Survive Launching an Experimentation Program. He is an active founder of one of the most popular industry communities — Experiment Nation. Rising Star ⭐ Haley Carpenter Haley has worked at Speero, Optimizely, and Hanapin Marketing, where she managed experimentation programs and strategies for clients such as FedEx, Miro, Vitamix, Procore, and RS Components. Now, she's started a consultancy called Chirpy CRO, where she wants all businesses to win strategically, not by luck. Conversion Rate Optimization 🏅 Lucia van den Brink ✨️ Lucia is this year's winner of the Experimentation Culture Award for creating the Women In Experimentation list (alongside Daphne Tideman.) During the day, Lucia runs her experimentation consultancy and is a fractional consultant at Speero. She's big on high-traffic testing programs and has run 700 experiments on over 20M users. Experimentation Thought Leader of the Year 🏆 Ben Labay Ben is the CEO of the experimentation agency, Speero, as well as an artist and conservation scientist. He loves creating frameworks that help others run their testing program. With the help of his team, they have created over 30 framework blueprints covering everything from how to structure your CRO team to the best format for hypotheses, all of which are free. A huge congratulations to all the winners, finalists, and nominees. Your dedication to our community continues to drive our industry forward. Another big thank you to everyone who voted and nominated a thought leader. These awards couldn't have been possible without your input. See you all next year! 🍾