John McDonald

What does a 1988 Oldsmobile commercial have to do with what Gen Z wants from their bank? A million data points later, we start to find some answers, which turns out to be largely the same as what everyone wants: personalized products and services made more consumable on mobile devices. According to new PYMNTS Intelligence research, it’s a box that FinTechs are checking for many Gen Z, even as they seem perpetually in pursuit of a provider that delivers what they need on their phones, on demand and on their terms. It’s an opportunity for traditional banks and credit unions to step up and step in. Just don’t say, “We’re not your Father’s bank.” https://lnkd.in/ekprnUxM

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I often emphasize the importance for marketers to demonstrate how their initiatives drive business outcomes. And according to dentsu Creative’s 2024 CMO Report, the C-Suite is recognizing the value of creativity: 81% of CMOs and CEOs see creativity as more important to their business than ever. Still, they must continue to communicate this value in terms their financial counterparts will appreciate. The study also found that the sentiment around GenAI is improving, with more CMOs viewing it as an enhancement rather than a threat, compared to last year’s survey, when two-thirds of CMOs doubted that AI could create content that would resonate emotionally. With the right use of GenAI and other emerging technologies, marketers can reclaim their time to dedicate it to creative work, which will be the ultimate differentiator. https://lnkd.in/gYQDegDp

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I found this chart and analysis from Boston Consulting Group (BCG) pretty insightful if too short. If midfunnel searches get disrupted by AI answers/LLM, which is discovery, and a large part of travel is about discovery first, where does that leave travel brands? This is why I asked in a previous post few days ago on why travel brands have been slow (nonexistent) in cutting licensing deals with AI comapnies such as OpenAI, got lotsa comments here: https://lnkd.in/e_5RKjwc<< Not much analysis of that in this BCG article, would love to hear more from folks on this. https://lnkd.in/eXyZp6_Q <<

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Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation

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What’s the new travel brag-worthy?Destination tourism, one of the most creatively disruptive industries, is re-writing its code. Love this piece! Thank you Stephen Lepitak and Creative Salon Worldwide for publishing some of my musings. #marketing #tourism #destinationmarketing

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Squeezing the value: This article from Forrester suggests B2B CMO's aren't really expecting much in the way of budget increases next year. https://shorturl.at/FfVks, so getting the biggest bang for your marketing bucks is more crucial than ever. 💲 When KoalaB2B launched back in April, we did so because we believe in the power of #intent #data and its ability to shine a light on early buying behavior. 💳 Intent data is proving valuable to many. ZoomInfo's customer impact report suggests 62% of marketers engage more in-market accounts through intent. https://shorturl.at/4k4TR and plenty of others are achieving increased pipeline results. 🈺 So, if you're looking to maximise your budget and drive targeted leads through intent data then come check out www.koalab2b.com 🐨

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