Two Circles

Has the Olympics really ended without some mild takes about intergenerational differences in media consumption? No, I thought not. Really pleased to have had a small contribution to this piece in The Current alongside other colleagues across the industry.

All the fan data we've analysed supports that track & field has amazing growth potential when it delivers experiences built for fans beyond its core. And there are so many initiatives happening which we are excited to be part of in the sport. The next week for track & field will be a special one. The skill will then be to recapture that attention and avidity more often. A pleasure as always to discuss this with Samuel Agini and the Financial Times team. Onwards & upwards.

☀ Yesterday our 2024 Diversity in Sports cohort were set their summer RFP task.    🗓 Our three teams will now have eight weeks to work together, alongside their Two Circles mentors to prepare a response, before pitching live to a panel of experts at BBC Sport HQ in Salford, Manchester.    👏 Huge thanks to Ben Gallop for setting the task, and Fleurie Amorette-Davies for supporting! 🗣 What advice would you give them for their first live pitch?

Want to learn how your team can create its version of Overheard at Wimbledon?   I spoke with Jamie Hosie to get the playbook on how Two Circles served up the sports social hit of the Summer and additional insights from their award-winning social strategy. In this edition of Sponcon Sports:   🎤 How Two Circles Made Overheard At Wimbledon 🎾 The Best Sponcon From The All England Club 🌭 Relishing The Chicago White Sox x Vienna Beef Partnership   Plus, how to level up your team’s golf outing coverage like the Minnesota Vikings.   #sportsbusiness #sportsmarketing #sponsorship

⚽ Two Circles has been appointed as the exclusive sponsorship agency for UEFA Women’s Football and as the exclusive media sales agency for the UEFA Women’s Champions League for the 2025-2030 commercial cycle.   🏟 The new agreement expands our commercial growth relationship with UEFA that began in 2018 - increasing UEFA Women’s Football global partners from five to 11 - and we cannot wait to see that growth continue in the next chapter of exciting commercial opportunities for women’s sports.    🙌 We couldn't be prouder to represent UEFA Women's Football in this next phase. 🔗 https://lnkd.in/eZhTP7bG

🤝 Two Circles is delighted to announce the appointment of andrew hampel as a Senior Advisor. 🏟 Andrew brings with him extensive experience in helping rightsholders grow and maximize the value of their rights across a broad spectrum of commercial activities. 🔗 We are thrilled to welcome Andrew to the team! Read more below:

🎉 We are only halfway through the year and already celebrating 47 promotions at Two Circles, from more offices around the world than ever before. 👏 We cannot thank you enough for all your brilliant work. A huge well done to all of you. 💃 See you on the dance mat...🕺

🎉 We are absolutely thrilled to announce our new UK charity partnership with Greenhouse Sports. As part of the collaboration, we'll be working closely together to improve the reach and impact of their brilliant work even further, for young people in underserved communities. 🤝 We'll also be working to bridge the gap between the sports industry and the charity's impactful work, helping young people to realise their potential in the sector. Let's go!

☀ The sun always shines at the Summer Festival! ⛳ Rounding off the week with a look back at the Two Circles EMEA Summer Festival at the home of golf. 🎾 From land yachting and hiking to netball and tennis (and of course, golfing) thank you to the 400 Two Circlers who set their alarms super early to catch the Two Circles Express to St Andrews. Here's to another year of knowing fans best 🎉

🏏 Proud to welcome Rothesay to the England & Wales Cricket Board (ECB) family as the new title partner of Test Cricket, following great work by our joint Two Circles and ECB cricket partnerships team. 🏟 The partnership comes at an exciting time for the women’s game, including a home Ashes series in 2027 and the first ever England Women’s Test at Lord’s. The first Rothesay Men's Test begins next week with Jimmy Anderson's last match in an England shirt against West Indies.