The Smell & Taste Lab

👃 What if the secret to happiness was right under your nose? Literally! At #Eurosense2024, the study “From conceptual emotional associations to “emotionally engaging” aroma profiles” by Jérémy Roque, PhD and the Givaudan team explored the emotional impact of aroma profiles, proving once again that 75% of our emotions are triggered by scents. 🧠✨ Their research found that when people 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘮𝘦𝘭𝘭  something, they connect with it more deeply—whether it’s an invigorating citrus 🍋 or a calming lavender 🌿. It turns out, our noses are sharper emotional compasses than we ever imagined! But what does this mean for the world of beauty and product development? 👇 • At TSTLab, we specialise in turning these kinds of insights into reality. We know that emotions drive consumer decisions, and we're here to help you harness the power of scent, texture, and neuroscience to craft emotionally engaging products. 💡 • From ideation and formulation to manufacturing and compliance, we provide end-to-end support or help with specific stages. 👩🔬💼 • Plus, with our competitive watch service, we don’t just attend industry-leading conferences like Eurosense—we distill the key takeaways into custom insights tailored to your business. 📊  • We know which trends matter most to your brand, and we’ll make sure you stay ahead in the rapidly evolving beauty and health landscape. 💄🌍 Curious about how to infuse more emotion into your product line? Let’s get in touch! 📩 #FragranceInnovation #SensoryScience #Neuroscience #BeautyInnovation

🌿 Feeling Good about Beauty’s Future? So are we! 😍 Our founder, Anne, joined the action at #IFeelGood2024 event in Paris this week! 👉 This leading trade show is all about sustainable, well-being, and Green - Clean beauty, highlighting the latest innovations in eco-friendly products. ✨ We reconnected with some of our top ingredient partners like @Greentech, Laboratoires Expanscience, and Lucas Meyer Cosmetics - by Clariant, who showcased their new natural alternative to retinol, CycloRetin™—winner of the I Feel Good 2024 Best Ingredient Award! 🎉 Spotlight on BIOLIE (Clémentine VEROVE & Daria ZHYDOVYCH) for winning the award for their Garnet Red, a stunning natural red-colored oil perfect for makeup and skincare. 💄 We met with our formulation specialists like GBC (Gael BOUTRY), Cosmoya (Julie Françoise), and many more, as well as our product valorization partners such as Anti Oxident Power (Aurélie FLOCH) and DIVA Expertise. Our diverse network is what enables us to seamlessly connect and support each phase of beauty product development. 🧫 ➡️💄 💡 Events like these are essential for staying ahead of industry trends and driving innovation through collaboration. We’re excited to leverage these insights and connections to deliver the best solutions for our clients! #BeautyInnovation #CosmeticScience #BeautyBusiness #CosmeticIngredients #BeautyTrends

👃✨ Can you smell that? It’s the scent of innovation! We are heading to #Eurosense 2024 in Dublin, and we’re bringing our latest research to the world stage! 🌍📊 What’s Eurosense all about? 🤔 It’s where the best minds in sensory and consumer science come together to share groundbreaking research, innovative ideas, and new perspectives! This year’s theme, "A Sense of Global Culture," explores how our increasingly connected world is transforming sensory experiences—from what we eat to how we live! 🌐 And guess what? We’re contributing with our very own research poster! 🧠✨ With our CEO Anne Abriat-Hemmendinger, in collaboration with Pascale Deneulin 💚 and pierrick rebenaque from Ecole d'ingénieurs de Changins, we’re excited to share our findings. Our research highlights: • Innovative dual testing approach combining retro-nasal and ortho-nasal methods to provide a more comprehensive olfactory assessment. 🧪 • Normative scoring system that tracks olfactory acuity over time, offering valuable insights into aging and health-related changes. 📊 • Potential applications in underserved markets, from medical diagnostics to personalized olfactory training programs. 🌍 Our initial results are promising! 🙌 We’ve uncovered findings that could shape the future of olfactory health. One of the current major challenges in sensory science is to find a solution to maintain olfactory and sensory health and longevity, and we're proud to be contributing to this effort. 💬 Will we see you at Eurosense 2024? Drop a comment and let’s connect! #Eurosense2024 #SensoryScience #FragranceInnovation #OlfactoryHealth #Neuroscience #Olfaction

🌱 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐟𝐥𝐨𝐰𝐞𝐫𝐬 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠? 🌸 Recent studies have unveiled an astonishing discovery—certain plants can respond to the sound of their pollinators! 🐝 Imagine this: when a bee buzzes by, the Oenothera drummondii flower can detect the sound and quickly boost the sugar content of its nectar. Sweet, right? 🔍 𝐇𝐨𝐰 𝐝𝐢𝐝 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭𝐬 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐢𝐬? • Researchers tested how flowers reacted to different sound frequencies, including recordings of their natural pollinators. • The results? Only the specific sounds of pollinators triggered the flowers to produce sweeter nectar. 🌼 🧠 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨 𝐫𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞? • This fascinating finding highlights the intricate ways nature uses multisensory cues to enhance survival and reproduction. The flower isn’t just reacting to one sense; it’s integrating multiple sensory inputs and outputs —sound and taste—to optimize its chances of success. Isn't that amazing? 🌿 🌍 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫? • This behavior increases the plant's chances of being pollinated and shows how finely tuned nature's mechanisms are, even down to the vibrations of a bee's wings! 🌻 • At The Smell & Taste Lab, we take inspiration from how multisensory cues work in nature. Just as the flower integrates sound and taste to achieve a specific outcome, we combine scent and texture to evoke targeted emotional responses in the beauty and health products we develop. So, what do you think—can plants hear? 🌿 Credits to arnaud lardé for his article on DEFI-Écologique and to Marine Veits and Tel Aviv University’s team for their groundbreaking study that led to these remarkable findings! #SensoryScience #FragranceInnovation #Multisensory #Neuroscience #Scent #Pollination

TSTLab at ISOT 2024: Exploring Anosmia... 👃❌ We were excited to attend #ISOT2024, where anosmie.org, with Jean-Michel Maillard, presented the book "Être Nez Sans Odorat" (available in English too, "Born with NO Sense of Smell"), featuring a preface by Thomas Hummel. 📚 About the Book: • Easy-to-read, with testimonies from those born without a sense of smell. • Anosmia affects approximately 5% of the population. • 1 out of 10 000 people are born with anosmia (congenital). • Typically addressed between ages 7-12. • When asked if they wish to gain the ability to smell, many expressed the desire to smell their loved ones. This book highlights the importance of understanding congenital anosmia and its physiological, emotional and social implications, connecting with ongoing neuroscience research on social communication and bonding. 👨👩👧 💡 Insights into conditions like anosmia enrich our holistic approach to beauty, as we integrate emotions, well-being, and health to ensure a comprehensive understanding of sensory experiences for all. #Anosmia #Olfaction #Neuroscience #SensoryScience

At #ISOT2024, we gained valuable insights into a wide range of topics in the field of smell and taste. Spotlights on smell disorders and bonding 👇   Why do you think the panel of people born without a sense of smell said they wouldn’t want to be able to smell? ✍️   #Anosmia #SmellandTaste #Olfaction #SensoryScience 

𝐎𝐫𝐭𝐡𝐨𝐧𝐚𝐬𝐚𝐥 𝐯𝐬. 𝐑𝐞𝐭𝐫𝐨𝐧𝐚𝐬𝐚𝐥 𝐎𝐥𝐟𝐚𝐜𝐭𝐢𝐨𝐧: 𝐋𝐚𝐭𝐞𝐬𝐭 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬… 👇 Understanding olfaction is key to how we experience flavors. 𝐎𝐫𝐭𝐡𝐨𝐧𝐚𝐬𝐚𝐥 𝐨𝐥𝐟𝐚𝐜𝐭𝐢𝐨𝐧 is perceiving odors through the nose 👃 while 𝐫𝐞𝐭𝐫𝐨𝐧𝐚𝐬𝐚𝐥 𝐨𝐥𝐟𝐚𝐜𝐭𝐢𝐨𝐧 occurs through the mouth during eating and drinking. 🍽 Both are crucial for flavor perception and have significant health implications, yet differences remain. Around the globe, research teams from various disciplines are delving deep into this vast subject... 🌍 🔬 𝐑𝐞𝐜𝐞𝐧𝐭 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡: A study by Prof. Johannes Frasnelli’s team, featured in the #ISOT2024 symposium, provides new insights into these olfactory processes. • The innovative Yoshino method used in this study allows consistent assessment of both orthonasal and retronasal olfaction. This means that, finally, a method can measure olfactory sensitivity, identification, and discrimination using the same materials, making it easier to compare results. 💡 • The study found that people are more sensitive to smells through the nose (orthonasal) than through the mouth (retronasal). 💡 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐭𝐡𝐞𝐬𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐮𝐬? 👇 • These promising and preliminary results with the Yoshino Method can lead to targeted interventions, like olfactory training, to enhance flavor perception and address other health applications. • For instance, retronasal olfaction contributes most to flavor perception, and yet Parkinson’s patients, whose orthonasal olfaction is more impaired, often have unusual dietary habits. Now, can you imagine the future possibilities as the Yoshino Method could reveal why by comparing both types of olfaction? 👉 At The Smell & Taste Lab, we are thrilled to be part of the global research community on this topic. Our modest yet impactful work will be showcased at #Eurosense2024 in Dublin by Anne Abriat-Hemmendinger! Join us as we continue to explore the fascinating world of olfaction and its applications in health! 👃 #OlfactionResearch #OlfactoryTraining #Olfaction #ScientificInnovation #FlavorPerception

Live from Reykjavik! Greetings from ISOT, the 19th International Symposium on Olfaction and Taste! The diversity of topics here is astounding, covering everything from animal studies to human research, and addressing both healthy and diseased individuals. 🔬 🌟 Highlights of the last days: • Leslie Vosshall from The Rockefeller University 🇺🇸, captivated us with her insights into the fascinating bond between mosquitoes and humans through smell. • Camille Ferdenzi-Lemaitre from Lyon Neuroscience Research Center - CRNL 🇫🇷, enlightened us on how exposure to positive emotional body odors can spark creativity . • anosmie.org introduced their groundbreaking new book on anosmia, shedding much-needed light on this condition affecting many. 👃🔦 🌟 We are also privileged to witness the presence of leading researchers in olfaction and taste, such as Moustafa Bensafi 🇫🇷, Thomas Hummel 🇩🇪, and Noam Sobel 🇮🇱, whose contributions are invaluable to the field. 👨🔬 🌟 Moreover, companies like Burghart Messtechnik GmbH are showcasing their advanced devices for olfactory and gustatory diagnosis, pushing the boundaries of sensory science. 🌟 The research poster sessions are ongoing, offering a wealth of information and innovation. 👉 Stay tuned for more bite-sized updates and highlights as the congress progresses! Curious for more? Through our "Competitive Watch 360" service, we can prepare a tailored report on ISOT 2024, providing unique detailed insights from this cutting-edge symposium — reach out to us today! ✍️✉️ #ISOT2024 #Olfaction #TasteResearch #SensoryScience #SmellandTaste #InnovationInScience

🌟 What’s happening in Iceland this June...? 🌟 We are excited to announce our participation in the 19th International Symposium on Olfaction and Taste (ISOT) 2024, in Reykjavik from June 22-26. Organized by ECRO, this event is jam-packed with science: 72 hours of keynote lectures, symposium talks, and oral presentations, combined with 360 posters on olfaction & taste by prestigious institutions and research teams. 🔬🧪 ➡️ Among these 360 posters, we’re excited to present our latest research (poster #27): "Can Fragranced Cosmetics Influence Well-Being and Self-Confidence of the User? 🌸👃 And Is It Perceived by the Close and Broader Circle of the User?" 👨👩👧 This study, conducted in partnership with 麦吉丽集团-Mageline, explores the profound impact of fragrance on personal well-being and social perceptions. 🧘♀️🌸 Stay tuned! We’ll post a recap and highlights of the symposium. 🎉 Curious for more? Through our "Competitive Watch 360" service, we can prepare a tailored report on ISOT 2024, providing unique insights from this cutting-edge symposium —reach out to us today! ✍️✉️ #ISOT2024 #Olfaction #WellBeing #Fragrance #BeautyInnovation #SensoryScience