As Formula 1 gears up to celebrate its 75th anniversary, LVMH and Formula 1 are excited to announce an innovative partnership that promises to redefine excellence. From the birth of Formula 1 in 1950 through to the modern day, LVMH and its Maisons have been a part of the sport. With this new partnership both Formula 1 and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage, and energy to heighten the collaboration.
Bernard Arnault, Chairman and CEO of LVMH Group said: “The people, the quest for excellence, and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between the Formula 1 and our Group.”
Stefano Domenicali, President and CEO of Formula 1, continued: “As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”
Greg Maffei, President and CEO, Liberty Media said: “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as they become a Global Partner. "
Frédéric Arnault, CEO of LVMH Watches concluded: “Under the leadership of Stefano Domenicali, Formula 1 has truly become one of the most desirable sports franchises in the world. With our Maisons and the expertise of our Group, we want to go further the experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”
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