Insights Lighthouse

Did you see our agenda ? Check it out and register, if you don’t have your pass yet https://lnkd.in/dva53A4h We have a full day agenda with many executive speakers, one hour lunch break, short coffee pause and Coctail reception with life sax music and cooking show that will be kicked off in the end of the day around 7:00 PM CET pm Don’t miss it out - if you are on a client side, taking leadership role and plan to be in Cannes on 18th of June

🚀 Reflecting on an inspiring week at the Cannes Lions International Festival of Creativity. Attended by our CEO Maurice NDiaye to partake in important conversations surrounding AI and strategy, and proudly sponsored by Descartes & Mauss and others. We're grateful to Dr. Liubov Ruchinskaya for organizing the Insights Lighthouse event. Here are our key takeaways:   🤸♀️ Continuous Reinvention in Strategy & Insights: Embedding cutting-edge tech stacks in our core processes—from product innovation to targeting—is pivotal. Kalindi Mehta and Dr. Ivan Terekhov showcased impactful strategies that underscore this transformation.   🗣 Real Transformation Beyond AI Hype: The industry-wide shift towards AI is undeniable and substantial. We're navigating this wave with a focus on value over buzz, emphasizing data quality while acknowledging the margin for error in outputs.   💡 Navigating Impact in a Complex World: Designing capabilities consistently delivering meaningful impact remains challenging amidst increasing complexity. Insights from leaders like Joanna Dumont and Sorin Patilinet highlight our commitment at Descartes & Mauss to enhance strategic processes.   Thank you to everyone involved—your talent, energy, and insights made this event truly remarkable. Special thanks to the other sponsors present: Stravito, Appinio, Fastuna, EyeSee, Behaviorally, GWI, Hotspex, and Cloverpop for their valuable contributions.   We are looking forward to what lies ahead!   #CannesLions #CreativityFestival #AI #Strategy #Innovation #TechTransformation #Stratech #IndustryInsights #DescartesAndMauss #ContinuousImprovement

☀ All eyes on Cannes: Ewa and Kate pull off a stellar event ☀ The GWI team were out in force last week at the Cannes Lions International Festival of Creativity. We partnered with Reddit, Inc. on their Insights Panel at Reddit HQ, joined the Brand Innovators Summit at Armani Cafe, talked Gen Z and data (obvs!) with Insights Lighthouse at Hotel Majestic, hosted a VIP lunch and joined Jim Stengel for The CMO Podcast. Big thanks to the whole GWI team for making it a success, our speakers and hosts Carrie, Jason, Tom, Jacqueline, Michal (Mickey) Galin and special thanks for Ewa and Kate for all your work 👏 . Didn't have FOMO at all (lies). #CannesLions2024 #GWI #whatateam

Explore the key highlights from Insights Lighthouse at the Cannes Lions International Festival of Creativity 2024, where the brightest minds in the industry came together to celebrate and explore the power of creativity. Read the full blog here: https://hubs.ly/Q02F2qp00 Crispin Beale (Group President) #CannesLions #CannesLions2024 #insights #insightsindustry #marketresearch #retaillandscape #packdesign #wearebehaviorally #behaviorallyinc

Time to #celebrate Insights Lighthouse! Did you know that we started the #community in January of this year? It's impressive how quickly we are growing and how many incredible #people and #companies support the movement to elevate the #voice of the #Insights and #DataIntelligence industry! When we started, there was a debate about whether to call ourselves "#Insights #Lighthouse" or "#Business #Growth #Lighthouse" to be more explicit and not alienate people… We had the courage to use the term "#insights" as it represents the core of what we do. However, we had to explain to many senior people what "insights" stands for when we ran our first event at the World Economic Forum in #Davos or engage with healthcare representatives and explain our relevance to them. It's incorrect to consider that #insights are mainly linked to marketing or serve the needs of the CPG industry. Insights can be the engine of business growth for any successful company. We are on a mission to make "#insights" the viral definition of business growth and ensure that we are present in healthcare, electronics, design, and many other industries that have not yet fully leveraged insights to their potential. It starts with being vocal, talking about our capabilities, and partnering with business owners and C-suite executives to make this change a reality! If you passionate about #peoplecentricity, #Joinus! Board advisors: Kim "Kimfer" Flanery-Rye, MBA; James Sallows, FMRS, Raquel Navarro-Prieto, Valentina Tarchinskaya, Olga Komleva, Joanna Dumont, CHIARA BOLOGNINI, Polina Toropova (Strandstrem), Pranjal Sharma, Vesna Hajnšek, Bilge BALCI Partners: ESOMAR Main sponsor for our last event at Cannes Lions International Festival of Creativity: Appinio All Sponsors: Stravito, EyeSee, MDI (Mobile Digital Insights), Fastuna, Descartes & Mauss, Cloverpop, Hotspex, GWI, Behaviorally Some of the C suite executives recently speaking at our event at Cannes : Brigitte King, Oggie Kapetanovic, Dr Anino Emuwa, Umi Patel, Paul Humphries, Nitesh Priyadarshi, Michael Nevski, Anna Fordkort, Elaine Rodrigo, francky david and many others, check out the event page https://lnkd.in/dva53A4h

#Bonjour aus #Frankreich - ich melde mich von den Cannes Lions! 😎 👍 Ich bin hier beim Insights Lighthouse, organisiert von Dr. Liubov Ruchinskaya. Ein tolles Event und eigentlich sollte jeder hier sein! 𝐖𝐨𝐫ü𝐛𝐞𝐫 𝐝𝐢𝐬𝐤𝐮𝐭𝐢𝐞𝐫𝐭 𝐝𝐢𝐞 𝐌𝐚𝐅𝐨-𝐁𝐫𝐚𝐧𝐜𝐡𝐞 𝐢𝐧 𝐂𝐚𝐧𝐧𝐞𝐬? Eines der Hauptthemen heute war, dass die Marktforschungs- und Insights-Branche sich neu erfinden muss. Dem stimme ich zu. Wir befinden uns bereits mitten in dieser Revolution. Es würde mich nicht wundern, wenn die Marktforschungslandschaft, wie wir sie kennen, in drei Jahren ganz anders aussehen wird. 🤖 𝐖𝐢𝐞 𝐤𝐚𝐧𝐧 𝐝𝐢𝐞 𝐁𝐫𝐚𝐧𝐜𝐡𝐞 𝐚𝐮𝐟 𝐝𝐢𝐞𝐬𝐞 𝐕𝐞𝐫ä𝐧𝐝𝐞𝐫𝐮𝐧𝐠𝐞𝐧 𝐫𝐞𝐚𝐠𝐢𝐞𝐫𝐞𝐧? Ein weiteres Thema heute ist, dass die Insights-Branche insgesamt lauter werden muss. Ich glaube, wir leben in einer Zeit, die laut genug ist. Wir müssen pointierter kommunizieren, wir müssen unsere Vorteile klarer benennen. Und wir müssen vor allem auch den Wert unserer Branche für handlungsrelevante Daten kommunizieren. 📣 𝐖𝐚𝐬 𝐦𝐚𝐜𝐡𝐭 𝐝𝐚𝐬 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐋𝐢𝐠𝐡𝐭𝐡𝐨𝐮𝐬𝐞 𝐬𝐨 𝐰𝐞𝐫𝐭𝐯𝐨𝐥𝐥? Ein Event wie das Insights Lighthouse im Rahmen der Cannes Lions ist deshalb so wertvoll, weil hier evidenzbasierte Marktforscher auf Marketingentscheider treffen und die Kombination aus Daten, Entscheidungen und Kommunikation im Rahmen eines großen Festivals hier an der Côte d'Azur Marktforschung relevant macht. 💡 𝐀𝐮 𝐫𝐞𝐯𝐨𝐢𝐫, 𝐂𝐚𝐧𝐧𝐞𝐬!   Thank you Dr. Liubov Ruchinskaya and Insights Lighthouse for putting together this absolutely amazing industry event, in a beautiful location and with a truly impressive line-up of insights experts and inspiring speakers. ❤️   #CannesLions #InsightsLighthouse #MarketResearch #IndustryInnovation #DataDrivenDecisions #WeLoveResearch Cannes Lions International Festival of Creativity AMR Advanced Market Research moweb Marktforschung

A week ago, Insights Lighthouse hosted its very first full-day event at the Cannes Lions International Festival of Creativity. It was my first time at Cannes Lions International Festival of Creativity, celebrating game-changing, business-driving, and culture-shifting creativity. The festival was a whirlwind of inspiration, new connections, shared experiences, and fun. I loved the energy, positivity, and the beach stages that facilitated open-minded discussions, along with unexpected guests like Elon Musk and Paris Hilton. It was a truly amazing experience! The main themes revolved around the power of #people-centricity, #human obsession, and the role of #AI. “#AI done correctly will create MIA: #Marketing, #Insights, #Anticipation. People are now looking for answers, not information. They want Anticipation - can you anticipate what I want before I want it? But that requires more than AI. It requires Insights. Insights become the differentiator. The third component, Marketing, is based on magic. Great marketing happens with a little magic.” A huge congratulations to Dr. Liubov Ruchinskaya and the rest of Insights Lighthouse board: Joanna Dumont, Vesna Hajnšek, James Sallows, FMRS, Kim "Kimfer" Flanery-Rye, MBA, Valentina Tarchinskaya, Pranjal Sharma, Bilge BALCI, and Raquel Navarro-Prieto, for creating the own table for Insights leaders on the biggest stage at Cannes Lions! I am happy to be part of this amazing team that made this event happen.

I'm grateful for the opportunity I had to share our learnings about what drives results on #TikTok at #CannesLions last week. Thanks, Joris De Bruyne, for inviting us to share the stage. And to my entire team that does the work. Here is a related article about what we discussed: https://lnkd.in/eurWM7UB.

Unveiled: 7 Secrets for Success for Aspiring Women Leaders I shared these top tips during Cannes Lions at the Insights Lighthouse panel, "Diversity Matters: Success Stories of Women Leaders Who Unlocked Business Potential," 1️⃣🌟Build a Career, Not Just a Series of Jobs. Be intentional. Focus on your objective for long-term growth and development rather than just moving from one job to the next. 2️⃣🌟Understand the Path to the CEO Position Know the key roles, experiences and skills that can pave the way to top leadership positions. 3️⃣🌟Sometimes You Have to Move Sideways to Move Upwards Embrace lateral moves as they can provide valuable experience and open new opportunities and help to make the leap to next big time 4️⃣🌟Take Stretch Opportunities If you are offered a job that feels like a big stretch, take it! Challenging yourself and taking risk is key to growth. 5️⃣🌟Build Your Visibility Outside Your Organisation Establish your presence and influence beyond your current company . Develop your thought leadership through multiple channels: eg LinkedIn, speaking opportunities, writing articles, writing a book 6️⃣🌟Grow your network and leverage the “Strength of Weak Ties” Principle. In addition to finding a sponsor and mentors, who can support your journey, grow your contacts and join supporting professional networks. Opportunities often arise from connections you might not know so well. 7️⃣ 🌟Pay It Forward Support other women in their career growth and help foster a culture of diversity and inclusion. Thanks you to my rockstar co-panellists on on this panel who shared their inspirational stories and insights on DE&I Stacie M. de Armas, Ariadne Oliveira, Umi Patel and Kim "Kimfer" Flanery-Rye, MBA moderated by Dr. Liubov Ruchinskaya, Head of Insights Diageo, Founder Insights Lighthouse #diversity #data #womensleadership #DrAnino ___ If you like to learn more DM for expert advice on advancing in women's leadership!

Data is dumb without human insight. But when integrated with analytical prowess, it becomes a powerful catalyst for creativity and innovation. Cannes Lions. The name evokes images of rosé by the French Riviera, star-studded galas, and dazzling displays of creativity. Yet, beneath the glitz and glamour lies a powerful, often overlooked force that propels this creativity to new heights: human insights. Transforming Data into Creative Gold. At Cannes Lions, you're immersed in dozens of talks, panels, and serendipitous encounters. A common theme emerges: after mastering data ownership, everyone strives to transform data into insights that spark ideas and drive decisions for profitable action. I was proud to see CMOs from leading companies (many of whom we at Hotspex proudly partner with) confirm their reliance on human insights to build brand superiority and singularity. To effectively harness human insights and turn data into actionable strategies, consider the following: 1. Observe consumers in buying situations to understand real-world behaviour: Mind the say-do gap. 2. Utilize cognitive computational and causal models with superior predictive power: Don't confuse noise with insight. 3. Establish direct links from your marketing campaigns and assets to performance metrics and brand-building constructs: Hint, MMM alone is insufficient. By applying these principles (in addition to other best practices) brands can unlock the full potential of their data, driving creativity and innovation that resonate on a global scale. The real magic happens when data is brought to life through human insight. Brand Innovators Insights Lighthouse Cannes Lions International Festival of Creativity #MRX #insights