Infront Sports & Media AG

Our colleagues at Threshold Sports launched their ground-breaking Ultra 50:50 initiative at the beginning of the year, aiming for 50% female participation in their endurance running events in 2024. Both the journey and results are incredible, see for yourself ⬇️ 🎥 Watch the Documentary: https://lnkd.in/e8zjEKCT 💡 Read the White Paper: https://lnkd.in/g7YQ44um #AllAboutSports #Threshold #ultra5050

At its core, sports production is tech telling stories, using the best tools to highlight moments of pure human emotion and giving athletes – from the biggest names to the lesser-known stars – the chance to shine. This was one of the things that our team enjoyed most about our work on the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 earlier this year; providing a moment in the sun for athletes

🏐🏀 From enhancing our expanding basketball portfolio to boosting volleyball coverage in Italy. Check out the latest edition of All About Sports

We're excited to announce that our internal digital health and wellbeing campaign #AllAboutUs is the runner-up in the HR Communications & Corporate Culture category at the Digital Communication Awards (DCA) 2024: https://lnkd.in/dr474mXt 🎉🤩💥 The Digital Communication Awards were launched by The Quadriga University of Applied Sciences in 2011 as a competition in online communications on both a practical and academic level. We're honoured to be in the Top 3 out of over 250 award submissions per category! Congrats to our team that brought it across the finish line and to all our colleagues that joined this campaign 👏 #AllAboutSports #DCA2024 #communications

🎉 Celebrating 50 Years of the BMW Berlin Marathon! 🎉 We at Infront are thrilled to be part of the 50th anniversary of the BMW Berlin Marathon! Since 2013, our partnership with SCC EVENTS GmbH has allowed us to support and witness countless inspiring moments and incredible achievements: https://lnkd.in/dZ_jxMn9 Here’s to many more years of excellence and unforgettable memories! 🌟🏃♂️🏅 #AllAboutSports #AllAboutRunning #BerlinMarathon #berlinlegend

Basketball is a global stage with 3.3 billion fans and endless sponsorship potential 🏀 The sport offers unique opportunities to engage passionate and diverse audiences. Explore why basketball continues to be a winning strategy for brands aiming to connect with the next generation of sports fans: https://lnkd.in/dH66gwth #AllAboutSports #Basketball #sportsponsorship

Infront has joined the International Betting Integrity Association as an Associate Member, reinforcing its commitment to betting integrity and transparency. This partnership allows Infront to collaborate with over 50 companies and leading sports betting brands, enhancing integrity services for 40 rightsholders. #AllAboutSports https://lnkd.in/dfczGv9f

For a brand like LIQUI MOLY sports sponsorship is an opportunity to align with values that resonate with their audience: https://lnkd.in/dkhHkvES 🤝👫 We had a chat with Peter Baumann, where he reinforced that sponsorship isn't just about slapping logos on jerseys or arenas. It’s a strategic move for market penetration, enhancing brand credibility, and receiving stronger brand loyalty 💡 #AllAboutSports #AllAboutSponsorship #sportssponsorship

We're still in awe of the Paris 2024 Olympic Games and asked our team at Infront Productions and HBS about their favourite moments besides their fantastic work: https://lnkd.in/dA2rfpna 🎥🦸♀️🦸♂️ What was yours?🤔✍️ #AllAboutSports #sportsproduction #PARIS2024

LIQUI MOLY demonstrates how a smart sponsorship strategy can expand its presence and strengthen the trust of its target audience. Whether in summer or winter sports, the company relies on continuous presence to increase brand awareness and build long-term connections 💪 How exactly this works and why sponsorship is more than just logos on jerseys, you can find out in our blog article ➡️ https://lnkd.in/dtTP5iS6 #AllAboutSports #AllAboutSponsorship #sportssponsorship