iart - studio for media architectures

We are thrilled that "Wonders of Medicine" at the Novartis Pavillon has been honoured with the German Lighting Design Award 2024. 🏆 🎉   The multimedia exhibition brings the world of science and medicine closer to the public. Its lighting was designed to blend seamlessly into the architecture while accentuating the exhibition design and creating a laboratory-like atmosphere. 🧪🧫   A big thank you goes to our entire project team Novartis, ATELIER BRÜCKNER and AMDL CIRCLE. 🙏 More info about "Wonders of Medicine": https://lnkd.in/eN38HSnK Photos: Michael Reiner   #DeutscherLichtdesignPreis2024 #DeutscherLichtdesignPreis #WondersOfMedicine #NovartisPavillon #Innovation #Exhibition #ExhibitionDesign #LightingDesign #ArchitecturalLighting #ThankYou 

Valentin Benjamin Spiess will speak at TEDxBasel tomorrow, 29 May 2024, from 5pm!

Open Call! 📢 We are looking for submissions for presentations and workshops for the two-day art and technology conference at Mesh Festival.

Impressions from the opening of the ‘The End of Aging’ show! 🤖 🤩 We had the honour of realising all media installations for the magnificent exhibition organised by Michael Schindhelm at Kulturstiftung Basel H. Geiger | KBH.G. It raises questions about the social, economic, and cultural implications of longevity. Reality and fiction blur through dystopian environments reminiscent of science fiction scenography, short films developed for the exhibition, and complex soundscapes. Go check it out at KBH.G Basel! It’s open daily from 11 am until 6 pm, except Tuesdays. 3 May – 21 July 2024. #exhibition #multimedia #immersion #projections #sound

👉 Would you like to work with us? 💥 😍 We are looking for a Communication and Marketing Specialist, 80-100%

How can we use virtual tools to improve urban planning? 🏙 💡 We recently hosted an event together with Standortförderung Baselland to which we invited around 60 spatial planners, architects and technologists to explore the possibilities of #virtual #urbanplanning. On the square in front of our studio, visitors were able to experience the AIRE platform (developed by iart) and immerse themselves in future scenarios on a 1:1 scale with the help of extended reality glasses. In dialogue with an #AI agent, they could access further information about the location and the construction project and were able to change the plans in real time using voice or gesture recognition. In the subsequent panel discussion, Thomas Waltert (cantonal planner at the Canton of Basel-Landschaft), Philipp Sostmann (PwC Switzerland), Tobias Matter (Lucerne University of Applied Sciences and Arts), Yves Diacon (HRS Real Estate) and Valentin Benjamin Spiess (iart) examined the possibilities and challenges of the technology from different perspectives. The discussion was moderated by angelika hinterbrandner. 📹 We have compiled a few important statements in this video. It was an exciting evening - many thanks to everyone who took the time to participate! #ai #xr #extendedreality #urbanplanning #urbandesign #participation

“We create spaces for amazing encounters between people and technology.” - iart - studio for media architectures iart, founded in Basel in 2001, is dedicated to the dynamic discipline of media architecture. An interdisciplinary approach and the use of the latest digital technologies ensure spectacular installations that expand spaces, while integrating seamlessly into their surroundings. Close coordination with architects, artists and clients such as museums or companies is just as indispensable as constant further development. That is why the studio’s founder Valentin Benjamin Spiess always has an eye on the future possibilities of digital media design: “AI will certainly also make its way into this field. In addition to the generative aspects of AI, we are particularly interested in the participatory approaches associated with it: What if I could talk to a building? What if a media facade reacted to me personally?” The agency has been awarded six times in the Red Dot Design Award. Here are some of the winning projects: 🔆 The Novartis Pavilion, fitted with 10,000 solar panels, is even fascinating from a distance: the various motifs for the illuminated images were developed by artists in cooperation with Novartis scientists. The solar panels produce more electricity than is needed for the illumination – sustainability meets aesthetics. It was designed together with AMDL CIRCLE and Michele De Lucchi. 🏛️ The facade of the new building for the Kunstmuseum Basel is encircled at a height of twelve metres by a three metres high frieze with horizontal joints that are cast in shadow by the incident daylight. White LEDs are placed into the joints so they cannot be seen from the street yet precisely illuminate the specially formed grooves. Reflection on the light-coloured bricks of the frieze thus creates an indirect light that can be used to display both text and graphics. It was designed in collaboration with Christ & Gantenbein. 🙂 MegaFaces is a cross-platform project conceived and built for the Sochi 2014 Winter Olympics. Formed by 11,000 telescopic actuators the kinetic facade is able to transform in three dimensions to recreate visitors’ faces at monumental scale. The aim was to create a monument to celebrate people. Facial impressions are relayed to the facade from 3D scans made in proprietary 3D photo booths within the building. An algorithm transforms the faces on-the-fly considering day lighting, scale, rotation and colour. The resultant portraits appear three at a time, at eight metres tall. iart designed together with Asif Khan Ltd. for MegaFon. Congratulations to iart – studio for media architectures for this accomplishment! More projects from iart can be found here 👉 https://lnkd.in/emhzhWnE #RedDotAward #RedDotWinner #CommunicationDesign

We are looking for artists!

🚨 Calling All Visionaries! 🌟 SPATIAL AFFAIRS Residency Open Call 🚨 iart is excited to participate as a technical partner in the project SPATIAL AFFAIRS: Extended Reality Experiences! Together with HEK Haus der Elektronischen Künste, Museum of Art and Photography (MAP), TABAKALERA , metaLab@Basel and Tekniker, we're on the hunt for trailblazing artists and choreographers eager to merge body, space, and technology. This residency unfolds across three prestigious cultural institutions, offering a unique canvas to craft performances that foster unforgettable collective experiences. The project is supported by Pro Helvetia. 🌐✨ 👩🎨🕺Join us to shape the future of art and movement: 📍Locations: HEK, Basel 🇨🇭 | MAP, Bangalore 🇮🇳 | Tabakalera, San Sebastián 🇪🇸 🤖In collaboration with tech pioneers iart, metaLAB@Basel and TEKNIKER 📎 Apply Now: https://t.ly/GOmY_ 📅 Deadline: 19.04.2024 at Midnight CET #OpenCall #ArtistResidency #CallForArtists #Residency #ExtendedReality #Technology #Choreography #DigitalArt #ArtAndTechnology #Experiences

Nehmt teil am «Erlebnis Raumplanung»! Am Donnerstag, 21. März laden die Standortförderung Baselland und iart - studio for media architectures ein zu Extended Reality Experience und Panel Diskussion mit hochkarätigen Gästen! 16:00 Uhr: Begrüssung 16:15 Uhr: «AIRE to share» Extended Reality in Public Space 17:30 Uhr: Panel Präsentation mit:  Thomas Waltert (Kantonsplanung BL) Philipp Sostmann (Immersive Tech Lead, PwC) Yves Diacon (Immobilienentwicklung HRS Real Estate) Tobias Matter (AR-Forschung und Dozent HSLU Design, Film, Kunst) angelika hinterbrandner (Moderation) Valentin Benjamin Spiess (Gründer iart) 17:50 Uhr: Panel Diskussion und anschliessend Apéro Anmeldung: https://lnkd.in/ebCW6FYY #ExtendedReality #AugmentedReality #SpatialComputing #ÖffentlicherRaum #Stadtentwicklung