Bringing the outdoor advertising industry together, the Advancing Sustainability in Out-of-Home (OOH) Advertising event, held in Gadigal Country on July 23, discussed progress and actions for a sustainable future. https://lnkd.in/eDJ6h-Ni
World Out of Home Organization
Werbedienstleistungen
The only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.
Info
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies – JCDecaux, Clear Channel and Global, as well as Ströer, Pikasso, and more recently OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India. Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. The World Out of Home Organization is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
- Website
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http://www.worldooh.org
Externer Link zu World Out of Home Organization
- Branche
- Werbedienstleistungen
- Größe
- 2–10 Beschäftigte
- Art
- Nonprofit
- Gegründet
- 1959
- Spezialgebiete
- Promotion of Out of Home Advertising industry, Annual OOH Congress
Beschäftigte von World Out of Home Organization
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Mark Flys
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Charles Parry-Okeden
Chair - CEO - Director - Entrepreneur
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Anna Maria Pisano
Ceo and Executive Director, Global Studio
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Richard Saturley
Marketing Consultancy, Project and Interim Management at World Out of Home Organization (Worldwide Association of OOH advertising companies), Ascot…
Updates
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World Out of Home Organization hat dies direkt geteilt
We are pleased to feature Tom Goddard, President and Executive Chairman of the World Out of Home Organization, in the introductory articles of SpotLite 2.0. In this article, he provides profound insights on 'The Trends Driving OOH's Global Evolution.' Follow the link in the comments to delve into his analysis of the forefront trends, such as digitisation, measurement, Artificial Intelligence, and beyond. #OOHAdvertising #DOOHAdvertising #AI #OutOfHome
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Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan, which will be held from November 4th - 6th: https://lnkd.in/eeCE5DpE
keynote-speaker-for-WOO-Europe-Regional-Forum
worldooh.org
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JCDecaux Singapore Launches SVHC-Free Materials and Sets New Standards with REACH-Compliant Campaigns: https://lnkd.in/e3aHTEEM
JCDecaux Singapore Launches SVHC-Free Materials and Sets New Standards with REACH-Compliant Campaigns
jcdecaux.com.sg
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World Out of Home Organization hat dies direkt geteilt
Full video released of Sylvain LE BORGNE, Group Chief Data Officer of JCDecaux, about the immense potential of data and technology to elevate the #OOH industry beyond the 10% market share threshold, speaking at the World Out of Home Organization Global Congress in Hong Kong. https://lnkd.in/eU_9fdwt
Using Data to Boost Profit
worldooh.org
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The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024: https://lnkd.in/e6z_bhBS
Out of Home hits $41.9n USD, 5.2% of global adex. $45.3bn forecast for 2024
worldooh.org
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Watch Vistar co-founder and CEO Michael Provenzano discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of Home Organization Global Congress in Hong Kong from June 5-7. #WOO #OOH #DOOH #WOOHKCongress https://lnkd.in/ebDT_rXx
Unlocking Global Ad Budgets
worldooh.org
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World Out of Home Organization hat dies direkt geteilt
The “DPAA 2024 Omnichannel Decision-Makers Study” was conducted by Advertiser Perceptions, and outlines Trends and Growth Opportunities for U.S. #DOOH Market, with 96% of Marketers and Agencies Planning to Increase or Maintain DOOH Spending in the Next 12 Months
DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months
http://oohtoday.com
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World Out of Home Organization hat dies direkt geteilt
Defying the current tough advertising market in Australia, #OOH revenue exceeded expectations for Q2, up 6.7% to $305.4 million, for the quarter in 2023. #DOOH revenue made up 74.4% of total net media revenue year-to-date. Outdoor media has been a stand out, defying the current tough advertising market.
OOH advertising revenue growth above expectations in the June quarter - AdNews
adnews.com.au
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Registration is now open for the World Out of Home Organization Out of Home Organization Europe Forum in Milan from November 4th - 6th: https://lnkd.in/eigAp9X4
Register-WOO-Europe-Regional-Forum-Milan
worldooh.org