Moving Hearts, the ESG initiative of Moving Walls, successfully hosted “Media for a Better World: A Roadmap Towards Sustainable OOH Media,” an event dedicated to shaping a sustainable future for OOH. https://lnkd.in/eG7q7eWt
World Out of Home Organization
Werbedienstleistungen
The only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.
Info
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include the major International companies – JCDecaux, Clear Channel and Global, as well as Ströer, Pikasso, and more recently OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India. Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. The World Out of Home Organization is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
- Website
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http://www.worldooh.org
Externer Link zu World Out of Home Organization
- Branche
- Werbedienstleistungen
- Größe
- 2–10 Beschäftigte
- Art
- Nonprofit
- Gegründet
- 1959
- Spezialgebiete
- Promotion of Out of Home Advertising industry, Annual OOH Congress
Beschäftigte von World Out of Home Organization
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Mark Flys
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Charles Parry-Okeden
Founder & Global CEO | Strategic Thinking
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Anna Maria Pisano
Ceo and Executive Director, Global Studio
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Richard Saturley
Marketing Consultancy, Project and Interim Management at World Out of Home Organization (Worldwide Association of OOH advertising companies), Ascot…
Updates
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Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is driving the impact of OOH on the continent and is one of the main themes of the World Out of Home Organization's first in-person European Regional Forum in Milan, from November 4th - 6th. #WOOMilan https://lnkd.in/eiP9y2pP
Driving results from creativity in Out of Home - welcome to the WOO Europe Forum in Milan
worldooh.org
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In addition to its green credentials when it comes to sustainability, OOH inventory was awash with ads this summer promoting Charli XCX’s latest album ‘brat’. This led to a significant amount of online and social coverage, giving rise to a real world demonstration of OOH’s ability to drive conversation online. Read more about OOH's Brat summer here: https://lnkd.in/eJSqtf4M
Haik-OOH: Green Creds — ROUTE
route.org.uk
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Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe forum in Milan from November 4th - 6th. #WOOMilan https://lnkd.in/gRJ3qQ-Q
Dearden-to-speak-on-Retai-Media
worldooh.org
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World Out of Home Organization hat dies direkt geteilt
🔊 Digital Out of Home integration into OpenDirect 🎉 OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. Tim Lumb, Director of Outsmart comments, “The benefits of international collaboration across advertising associations, publishers and buyers are clear to see. IAB Tech Lab’s OpenDirect makes it even easier for brands to buy across media channels.” Full story over on the Outsmart OOH website ➡🔗 https://bit.ly/3BjfKJT
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There are a number of ways in which the OOH industry needs to further enhance and ultimately validate its sustainability credentials, writes Eric Shih, Chief Operating Officer at Cedara. Listen to the podcast below: https://lnkd.in/eyeSd_Fg
Even out-of-home advertising needs a sustainability strategy | WARC
warc.com
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Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization's first in-person Europe Regional Forum. The Forum will be held in Milan from November 4th - 6th. #WOOMilan https://lnkd.in/eA5k4_ZV
Emily-Alcorn-joins-speaker-line-up
worldooh.org
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GenAI brings a new level of context, engagement and intelligence to DOOH campaigns, opening up exciting new possibilities. This translates into a better experience for consumers and a tangible increase in ROI for advertisers. https://lnkd.in/eD82mpTW
How generative AI paves the way for more contextualized and personalized DOOH campaigns
thedrum.com
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Smart cities are much more than advertising opportunities, Germany's Kai-Marcus Thäsler will tell delegates at the World Out of Home Organization's forthcoming Europe Regional forum to be held in Milan from November 4th - 6th. #WOOMilan https://lnkd.in/e7qhYrwt
Smart-cities-as-social-media-networks
worldooh.org
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With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda. https://lnkd.in/eXFBqZFT
ESG has become a key differentiator for the investment community
https://uk.themedialeader.com