Working with spatial data
Finding the location data I need can take weeks as there are too many providers offering similar data and it’s difficult to assess quality
Licensing can also be a long and tedious process: I’ll have to negotiate terms with every single data provider
Enriching my data will be hard as I’ll need to deal with different formats and support geographies
How the Data Observatory can help
Simple access to public and premium data from vetted sources
Faster licensing process thanks to existing agreements with leading data providers
Easy enrichment with data already presented in standardized formats
DATA AVAILABLE
Thousands of datasets at your fingertips
The Data Observatory allows you to use the highest quality location data out there from across the globe, such
as human mobility, financial, and POI data. We partner with market-leaders to bring together accurate, ready-to-use datasets to reduce your time
to insight, whatever your use case.
DATA ANALYSIS EXAMPLES
CPG Firms
CPG firms select pop up sites by using CARTO’s POI data to identify where certain target segments may also visit, allowing them to reduce the risk of a poor site decision. By looking at age, gender, rental price data, and transport accessibility, CPG firms can identify ideal locations based on the target audience of the product potentially being sold at the pop-up site.
DATA ANALYSIS EXAMPLES
Local Governments
Local governments (such as New York City) rely on GPS data to gain insights that measure the risk of overcrowding by station. In this example, NYC was able to blend MTA turnstile data with Safegraph’s human mobility data to identify which subway stations were at higher risk during the COVID-19 outbreak.
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