We're excited to announce the release of our EMEA report on consumer behavior. In partnership with Google, we conducted a study of 12,000 consumers, run by Kantar. We found a startling overlap in buying habits across fashion, consumer electronics, and personal care sectors. We compiled this information into a report filled with hundreds of actionable insights. We've also created three whitepapers to discuss key takeaways from the survey. Find out more on our site: https://bit.ly/48GFhJA
KINESSO Commerce
Advertising Services
New York, New York 3,253 followers
We are the specialist commerce unit of KINESSO, delivering Retail Media excellence and supporting services
About us
KINESSO Commerce is the dedicated Commerce business unit that sits within KINESSO of IPG Mediabrands. It specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In addition, in our larger markets, we provide supporting services such as retail content creation, forecasting and profitability analysis. Through our parent agency, KINESSO, we also offer a full suite of performance services such as paid search, paid social (including social commerce) and SEO. With more than 1,000 experts in markets around the world, our team is connected to our clients and customers. To learn more about how KINESSO Commerce can benefit your business, please visit kinessocommerce.com
- Website
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http://kinessocommerce.com
External link for KINESSO Commerce
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Specialties
- Commerce Strategy & Operations, Direct to Consumer, Retail Media Networks, eCommerce, Marketplaces, Amazon, Product Detail Page (PDP), Commerce, and Retail Media
Updates
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The last in our series of three whitepapers covering consumer behavior in fashion, consumer electronics, and personal care is out today. In Unlocking Decisions: Winning the Consumer Experience, we share our findings from a survey of 12,000 consumers, in partnership with Google and Kantar. We found that convenience is top motivator for buyers on commerce channels. Operational excellence, consumer experience, and brand trust are the top motivators for a successful buyer journey. Read our insights on how to optimize the total commerce experience for your audience: https://bit.ly/3C6nm2D
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Commerce is changing. It's hard to know which channels, brands, and segments have the most influence on consumer habits. That's why we worked with Google to survey 12,000 consumers across North America to find out, in a study conducted by Kantar. Our report, The Experience Opportunity, is out today. See what consumers are saying and download the report for actionable insights on how to predict shifts in the changing commerce landscape. https://bit.ly/3YER9Z0
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KINESSO Commerce reposted this
Earlier this month, our Commerce team (Rose Tagas, Michael Berdusco, Matt Gilkerson and Julia Shepherd) attended Groceryshop 2024 and had the chance to dive into the trends shaping the future of grocery and retail. From AI and automation to sustainability and omnichannel engagement, brands are embracing innovation to meet evolving consumer needs. Health and wellness, personalized experiences, and loyalty programs are also transforming how brands connect with shoppers. Check out our key takeaways to learn more about these insights and how they can help drive your brand forward!
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Did you know that 78% of shoppers in Fashion, Consumer Electronics, and Personal Care categories are comparing your products against competitors before buying online? We worked with Google to survey 12,000 consumers across North America, in a study conducted by Kantar. Today, we're releasing the second of three whitepapers summarizing that comprehensive study. Our paper, Unlocking Engagement: A Data-Driven Look at Consumer Behavior, digs into the data to show brands what consumer habits drive their purchases. To learn more, along with some actionable insights into the future of commerce, read the paper now: https://bit.ly/3YER9Z0
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Are you engaging your audience with live shopping events? Want to learn more insights on which emerging strategies will unlock new audiences? We partnered with Google for a study conducted by Kantar so that we could find the answers. Learn about our findings in our latest whitepaper, Unlocking Growth: https://bit.ly/3YjTjft
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KINESSO and Variety kicked off Advertising Week in New York in spectacular fashion, hosting the first Content Meets Commerce Summit! This event brought together some of the industry's best and brightest, including actress Busy Philipps, host and co-executive producer of the late-night talk show "Busy This Week" on QVC . The keynote conversation explored how commerce and content are being woven together through new technology and smart content programming. Read more about the Keynote discussions, panels and presentations here: https://bit.ly/4fh5dgO #AWNY
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What do consumers want from commerce brands? We partnered with Google for a study conducted by Kantar to ask 12,000 shoppers about what they want from Fashion, Consumer Electronics, and Personal Care brands. We found more than 70% of Gen Z and Millennial buyers have pre-purchase product research built into their journey. Are you helping them to convert along the way? In advance of the full 106-page report, we’re breaking down key findings. Check out the first in our series of strategic whitepapers, Unlocking Growth, to learn more: https://bit.ly/3YjTjft
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KINESSO Commerce reposted this
ICYMI: The Commerce Media Brand Summit preliminary agenda is out now 📒 https://bit.ly/4eAEP1r View it today to discover how to leverage retail media networks and stay ahead of your competitors! Trust that you'll gain valuable solutions to challenges such as gaining access to first-party data, targeted ads, performance tracking & measurement, brand visibility, and much more. Speakers shaping the future of #retailmedia include: Amie Owen, Global Chief Growth Officer, KINESSO Commerce, Janine Flaccavento, EVP, Retail, CPG and QSR Vertical, Merkle, Ross Walker, Team Lead, Paid Media, Acadia, and Darlyn Reyes, Senior Director, Marketing & eCommerce, Zavida Coffee Roasters! View the agenda 🔗 https://bit.ly/4eAEP1r #CMBSummit #commercemedia #digitaladvertising #ecommerce #mediabuying
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KINESSO Commerce reposted this
Yesterday at the DPAA summit, David Mataranglo, our US CEO, joined the "Retail Media Today" panel to discuss the evolving retail media landscape. He spoke on the significance of crafting a connected media strategy that drives consumer action at the shelf and emphasized how the right media mix can yield strong results. The session offered valuable perspectives on the role of connectivity in today’s evolving retail environment.
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