When Apple launched its "Shot on iPhone" campaign, they featured stunning photos taken by real users. This authentic approach not only showcased the product's quality but also built a community of proud iPhone photographers. Engagement and brand loyalty skyrocketed. What's your go-to strategy that feels authentic and drives engagement? Share below!👇👇👇 #DMFSNY2024 #DigitalMarketing #FinancialServices #MarketingSummit #NYCEvents
Digital Marketing for Financial Services
Financial Services
Toronto, Ontario 2,009 followers
#DigitalMarketing, #FinancialServices, #Finance & #Profit discussions and strategies!
About us
A community of Digital Marketing and Experience leaders in Financial Services across North America driving customer acquisition, loyalty and value through multichannel personalised engagement. We help financial institutions from both large enterprises and smaller regional brands (banking, credit unions, insurance, wealth and investment management, lending, cards and fintech) achieve customer primacy and maximize ROI through expertise-sharing on leveraging the latest technologies, optimising processes and making better data-driven decisions that will lead to sustainable business growth. We run 4 events annually across North America: 9th Annual Digital Marketing for Financial Services West, San Francisco. April 17 & 18, 2024. https://www.financialdigitalmarketingwest.us 14th Annual Digital Marketing for Financial Services Canada, Toronto. June 11 & 12 2024. https://www.financialdigitalmarketing.com 6th Annual Digital Marketing for Financial Services Midwest, Chicago. October 1 & 2, 2024. https://financialdigitalmarketingmidwest.com 11th Digital Marketing for Financial Services, New York. November 19 & 20, 2024. https://www.financialdigitalmarketingus.com Here you’ll find regular ideas, tips and strategies to help you maximize your digital marketing offerings. We discuss it all, from harnessing AI, the role of social media in FS, content automation, Gen Z personalizsation, next- level data analysis and more. We’ll also be introducing you to some of our founding members, giving you behind the scenes access in the run up to our community gatherings and having some fun along the way. Welcome!
- Website
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https://www.strategyinstitute.com/
External link for Digital Marketing for Financial Services
- Industry
- Financial Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Specialties
- Digital Marketing, Marketing, Financial Services, Social Media, Digital, Advertising, Content Marketing, Mobile Marketing, Email Marketing, Mobile Banking, Customer Experience, Data & Analytics, Programmatic Marketing, and FinServ
Updates
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Which one will lead the charge🤔? Share your insights and let's disrupt the status quo! Personally, we think it's all about data security! #DMFSNY2024 #DigitalMarketing #FinancialServices #MarketingSummit #NYCEvents
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🚀 Mark Your Calendars! 🚀 11th Annual Digital Marketing for Financial Services New York Summit is coming on November 7-8, 2024! 🗽✨ Get ready for the only event series designed for financial services leaders overseeing digital marketing strategy, operations, and technology Stay tuned for more exciting details! Don't miss out on early bird specials, exclusive updates, and speaker announcements Click here 👉 hubs.li/Q02Hfpdd0 to sign up for updates and be the first to know! Let’s make #DMFSNY2024 the best one yet! #DigitalMarketing #FinancialServices #MarketingSummit #NYCEvents
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Yesterday concluded a successful Day 2 at the Digital Marketing for Financial Services Canada Summit! 🎙️Speakers included Amisha Parikh, Corby Fine, Erin Wilson, Steven Matt, Victoria Nguyen, Idriss Bouhmouch, Mona M Afzal, Christopher Young plus many more.. From discussing cutting-edge tech and marketing trends to sharing best practices, it was a day packed with a wealth of knowledge. Which session was your favourite? Comment below 👇 #DigitalMarketing #FinancialServices #DMFS
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That's a wrap! 🫶 We would like to extend our heartfelt thanks to each and every one of you who attended this year's Digital Marketing for Financial Services Summit, whether in person or virtually. A special thank you to our valued partners: DAC | Adobe, Deloitte Digital | Canada Deposit Insurance Corporation (CDIC) | Société d'assurance-dépôts du Canada (SADC) | Environics Analytics | Hearsay Systems | iQuanti | Other.™ | Pantheon Platform | Rich Media | SAS | SOCi, Inc. | Yext If you were unable to attend this year, we hope you'll join us in 2025. Drop a line below to tell us what you found most useful and/or want to see at next year's event? 👇
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It is the final afternoon of the Digital Marketing for Financial Services Summit in Toronto! Hasn't it gone quickly?! 😲 👉 For those looking to join us virtually: https://hubs.li/Q02BwRMh0 Check out what's coming up: 𝟭𝟮:𝟬𝟱 𝗣𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘: 𝗔𝗚𝗜𝗟𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 🗣️Leanne Nullmeyer, Director Marketing & Brand Experience, IGM Wealth Management Moderator: Jordan Levitin, MBA, CAIP, FCRIC, Founder & CEO, Levitin Insights /Strategy 𝟭:𝟰𝟱 𝗣𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗬: 𝗖𝗬𝗕𝗘𝗥𝗦𝗘𝗖𝗨𝗥𝗜𝗧𝗬, 𝗖𝗢𝗠𝗣𝗟𝗜𝗔𝗡𝗖𝗘 & 𝗧𝗥𝗨𝗦𝗧 🗣️Su Young Chun, Chief Strategy & Compliance Officer, Payfare Inc. Moderator: Elizabeth Walford, MBA, Founder & Managing Director, Walford Partners 𝟯:𝟭𝟱 𝗣𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘: 𝗗𝗘𝗟𝗜𝗩𝗘𝗥 𝗔 𝗠𝗘𝗠𝗢𝗥𝗔𝗕𝗟𝗘 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 🗣️Dina Beaucage, VP, Marketing, Cambrian Credit Union Moderator: Jordan Levitin, Founder & CEO, Levitin Insights /Strategy 𝟯:𝟰𝟱 𝗣𝗠 𝗖𝗟𝗢𝗦𝗜𝗡𝗚 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘 𝗞𝗘𝗬𝗡𝗢𝗧𝗘: 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗘𝗫𝗖𝗘𝗟𝗟𝗘𝗡𝗖𝗘 🗣️Idriss Bouhmouch, Digital Partnerships Lead, National Bank of Canada Moderator: Elizabeth Walford, MBA, Founder & Managing Director, Walford Partners #DigitalTransformation #CustomerExperience #AIMarketing #GenZMarketing #FinancialServices #MarketingStrategy #ProductivityBoost
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🌞Good morning, Toronto, and welcome to Day 2 of the Digital Marketing for Financial Services Summit Canada! 👉 It's not too late to join us: https://hubs.li/Q02Bwx0z0 👀 Here's a sneak peek of what's coming up this morning. 𝟵:𝟬𝟬 𝗔𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘 𝗖𝗛𝗔𝗧: 𝗣𝗥𝗢𝗧𝗘𝗖𝗧𝗜𝗢𝗡 𝗙𝗥𝗢𝗠 𝗙𝗥𝗔𝗨𝗗/𝗥𝗜𝗦𝗞𝗦 🎙️Amisha Parikh, VP, Product Strategy, Cyber & Intelligence Solutions, Mastercard Moderator: Elizabeth Walford, MBA, Founder & Managing Director, Walford Marketing CX 𝟵:𝟯𝟬 𝗔𝗠 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦 𝗣𝗔𝗡𝗘𝗟: 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗢 𝗚𝗘𝗡 𝗫, 𝗠𝗜𝗟𝗟𝗘𝗡𝗡𝗜𝗔𝗟𝗦 & 𝗚𝗘𝗡 𝗭 🎙️Corby Fine VP, Digital Marketing & Performance, IGM Financial Inc. 🎙️Scott Feldman, Customer Intelligence, 360 Lead, SAS Moderator: Elizabeth Walford, MBA, Founder & Managing Director, Walford Marketing CX 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗣𝗔𝗡𝗘𝗟: 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗢𝗡 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 🎙️Erin Wilson, VP, Marketing, HomeEquity Bank Bank 🎙️Avinash D'Souza, FRM, CAIA, VP Product Marketing, Global X Canada 🎙️Mona M Afzal, Director, Enterprise Growth Marketing, Scotiabank Moderator: Elizabeth Walford, MBA, Founder & Managing Director, Walford Marketing CX 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘: 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗣𝗟𝗔𝗡𝗦 𝗪𝗜𝗧𝗛 𝗖𝗢𝗢𝗞𝗜𝗘 𝗗𝗘𝗣𝗥𝗘𝗖𝗔𝗧𝗜𝗢𝗡 🎙️ Rebecca Burgum, AVP, Marketing & Growth, Sun Life Moderator: Jordan Levitin, MBA, CAIP, FCRIC, Founder & CEO, Levitin Insights / Strategy Which session is a must-attend for you?! Comment down below 👇 #DigitalTransformation #CustomerExperience #AIMarketing #GenZMarketing #FinancialServices #MarketingStrategy #ProductivityBoost
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What an exhilarating first day at the Digital Marketing for Financial Services Summit in Canada! We engaged in insightful discussions on AI, content strategy, harnessing data, payments and maximizing budget efficiency, among other key topics. 📸 Stay tuned for more photos tomorrow. Eagerly anticipating Day 2! #DigitalMarketing #FinancialServices #DMFS
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⏰There is still time to join us for this afternoon's sessions of Day 1 at Digital Marketing for Financial Services Summit Canada! Register now to join us: https://hubs.li/Q02BlYVq0 Here’s a taste of what’s on this afternoon… 𝟭𝟮:𝟬𝟬 𝗔𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘: 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗜𝗡 𝗧𝗛𝗘 𝗔𝗚𝗘 𝗢𝗙 𝗔𝗜 🗣️ Christy Varicat, Director Marketing, CX and Digital Transformation, Tangerine Moderator: Steven Matt, Vice President Marketing, MetLife, Fiserv, and JPMorgan Chase & Co. (former) 𝟭:𝟰𝟱 𝗣𝗠 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗧: 𝗛𝗢𝗪 𝗧𝗢 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗨𝗦𝗜𝗡𝗚 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗭𝗘𝗗 𝗩𝗜𝗗𝗘𝗢, 𝗢𝗡 𝗧𝗛𝗘𝗜𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 𝗙𝗥𝗢𝗠 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡, 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗜𝗢𝗡, 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗟𝗢𝗬𝗔𝗟𝗧𝗬 🗣️ Shannon Sloan, Director, New Business Development, Rich Media 𝟮:𝟱𝟬 𝗣𝗠 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗧: 𝗙𝗥𝗢𝗠 𝗜𝗡𝗦𝗜𝗚𝗛𝗧𝗦 𝗧𝗢 𝗔𝗖𝗧𝗜𝗢𝗡 𝗜𝗡 𝗔 𝗖𝗢𝗢𝗞𝗜𝗘 𝗟𝗘𝗦𝗦 𝗪𝗢𝗥𝗟𝗗 🗣️Larry Filler MBA, CM, CLMP, SVP & Practice Leader, Environics Analytics 𝟯:𝟮𝟬 𝗣𝗠 𝗘𝗫𝗛𝗜𝗕𝗜𝗧𝗢𝗥 𝗟𝗢𝗨𝗡𝗚𝗘: 𝗔𝗧𝗧𝗘𝗡𝗗 𝗩𝗘𝗡𝗗𝗢𝗥 𝗗𝗘𝗠𝗢𝗦 & 𝗖𝗢𝗡𝗦𝗨𝗟𝗧 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗦 𝟯:𝟰𝟱 𝗣𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘: 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗪𝗘𝗔𝗟𝗧𝗛 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗧𝗢 𝗛𝗜𝗚𝗛 𝗡𝗘𝗧 𝗪𝗢𝗥𝗧𝗛 𝗜𝗡𝗗𝗜𝗩𝗜𝗗𝗨𝗔𝗟 🗣️Matthew Williams, VP, Goldman Sachs Moderator: Nick Moretta, Founding Partner, Other. 𝟰:𝟭𝟱 𝗣𝗠 𝗙𝗜𝗥𝗘𝗦𝗜𝗗𝗘 𝗖𝗟𝗢𝗦𝗜𝗡𝗚 𝗞𝗘𝗬𝗡𝗢𝗧𝗘: 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗜𝗡𝗚 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗦𝗣𝗘𝗡𝗗 🗣️Idriss Bouhmouch, Digital Partnerships Lead, National Bank of Canada Moderator: Dina Beaucage, VP, Marketing, Cambrian Credit Union #DigitalTransformation #CustomerExperience #AIMarketing #GenZMarketing #FinancialServices #MarketingStrategy #ProductivityBoost
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Looking forward to your session Rebecca Burgum!
Can you believe it? 🤯 The Digital Marketing for Financial Services Summit Canada starts TOMORROW! 📅 June 11-12📍 Hyatt Regency Hotel, Toronto Can’t be there in person? You can still join us! Attend virtually: https://hubs.li/Q02B4B6N0 With budgets tightening and pressure mounting on top-level marketers to deliver measurable results and ROI, the need for new and profitable strategies is more prominent than ever. This event will be covering the most critical topics in the FinServ digital marketing landscape: 🌟 Learn how digital transformation can skyrocket productivity and boost your marketing efforts for highly regulated financial products. Enhance the customer experience and journey online like never before! 🤖 Advance your AI targeting approach to increase your market standing and stay ahead of the competition. 👥 Master your Gen X & Z marketing strategy to build trust and position your brand as the go-to choice for the next generation. Join us and take your marketing game to the next level! 💼✨ 🗣️ Victoria Nguyen, ICD.D | Rebecca Burgum | Tammy Cash, CM | Erin Wilson | Nilay Lad LLB, BComm hons | Dina Beaucage | Nick Moretta | Lois Tullo ICD.D MBA CPA | Siddharth Vishwanathan | Christopher Young many more! #DigitalTransformation #CustomerExperience #AIMarketing #GenZMarketing #FinancialServices #MarketingStrategy #ProductivityBoost